Artist Social Media Checklist

	B	C	D	E
1	Social Media Checklist
2
3
4
5	The Basics
6	The Basics
7	CHECK	ITEM	Description	Link
8		YouTube for Artists	Familarise yourself with the site	here
9		Claim your Official Artist Channel	Official Artist Channel (“OAC”) brings together all your subscribers and content from your different YouTube channels into one place	here
10		Analytics	Use analytics to better understand your video and channel performance with key metrics and reports	here
11
12
13	For Artists
14	For Artists
15	CHECK	ITEM	Description	Link
16		Shorts	Shorts for Artists	here
17		Shorts	YouTube Shorts upload tips	here
18		Live Streams	Get Started with Live Streaming	here
19		Live Streams	How to use Live Redirect	here
20		Premieres	Premiere a new Video	here
21		Premieres	Release Day Strategies	here
22		Comments	Post & Interact With Comments	here
23		Comments	Comment Settings	here
24		Comments	Comments for Artists	here
25
26
27	Must-do (keep this section up-to-date, especially when releasing new music)
28
29	CHECK	ITEM	Description	Link
30		Artist Image	Update your profile photo	here
31		Artist Bio	Tell fans your story	here
32		Artist Avatar	Your official channel avatar is also the avatar for your other YouTube channels and profiles.	here
33		Channel Banner	This should contain some of your most important messaging	here
34		Pre-save or social link	Add one main channel link to drive your fans to	here
35		Featured video	Showcase the video you want your audience to pay most immediate attention to. You could even feature a trailer to an upcoming release	here
36		Channel layout	Customise to place priority shelves & playlists towards the top of your channel to bring attention to content around a specific track	here
37		Multiformat release checklist	Everything on this checklist should be checked off when releasing new music (its only 2 slides)	here
38		Multiformat release strategy	Follow this content strategy that employs more than one type of content format to promote the release of a song or project	here
39		Videos	Basics on how to upload a video to your channel	here
40		Handles	Every channel has its own unique handle that other users can tag across comments, community posts and video descriptions	here
41		Linking to your YouTube	If you want to encourage people to subscribe to your YouTube channel add "?sub_confirmation=1" to the end of your YouTube URL - hover for comment
42
43
44	Good to do
45	Good to do
46	CHECK	ITEM	Description	Link
47		Shorts	YouTube’s Shorts creation tools makes it easy to create short-form videos that are up to 60 seconds long with our multi-segment camera	here
48		Playlist	A playlist is a collection of videos	here
49		Live streaming	Live streaming lets you interact with your audience in real time with a video feed, chat, and more	here
50		Afterparty	YouTube Premium afterparties are Premium-exclusive live streams to engage in real-time with artists who host a video feed and live chat	here
51		Live redirect	You can host a live stream before your Premiere and then once you end the live stream, your viewers will automatically move to your Premiere	here
52		Premieres	Premieres lets you and your viewers watch and experience a new video together in real time	here
53		Monetization	This is a unique model that empowers creators to earn money directly on YouTube in a variety of different ways	here
54		Community	Community posts can give you more reach on YouTube and greater engagement with your audience	here
55		Thumbnails	Video thumbnails let your audience view a quick snapshot of your video	here
56		Video descriptions	Descriptions can help promote a tour, album, downloads, merch, or social media. An example of a good descriptions is here	here
57		Tags	Tags are descriptive keywords you can add to your video to help viewers find your content	here
58		Merch shelf	The merch shelf allows eligible creators to showcase their official branded merchandise on YouTube	here
59		Concert Tickets	You may be eligible to feature your upcoming concert listings on YouTube	here
60
61
62	Familiarise Yourself With Other Tools YouTube Offers
63	Familiarise Yourself With Other Tools YouTube Offers
64	CHECK	ITEM	Description	Link
65		Trending track playbook	Explore ways to identify if your track is starting to trend, how to best amplify that song on YouTube and much more	here
66		Export artist strategy playbook	Learn how to maximise the opportunity of YouTube to export your music globally	here
67		Creator music guidebook	What Creator Music is and how it works as well as the promotional aspect the product can potentially have on your music	here
68		Going live on YouTube	A new resource that covers a technical step by step on how music labels and artists can go live on YouTube	here
69		Creator & Artist on the Rise	YouTube highlights emerging creators and artists on Trending	here
70		Charts & Insights	Look at what is charting and trending (tip: go to similar artists to you that are trending and look at what they have done on their channel)	here
71		Ads	To help drive additional views and subscribers to an artist, you can also pay to run an ad campaign for their music videos through Google Ads	here
72		Super Chat & Stickers	Super Chat and Super Stickers are ways to monetize your channel	here
73		Yearly Artist Recap	An end-of-year review that provides insights into your music’s performance, and celebrates your biggest achievements on-platform	here
74
75
76