Artist Social Media Checklist

	B	C	D
1	Overall Checklist
2
3
4	Optimize Your Profiles
5	Optimize Your Profiles
6	CHECK	ITEM	Description
7		Profile images	All channel visuals align on branding - make sure all social media accounts have the same pictures, banners etc
8		Artist bio	All social media profiles have the same, up-to-date bio
9		Analytics	Make sure you keep an eye on your analytics (on all platforms), understand them, make informed decisions from them and grow them
10		ShortURL	Make sure links to your key DSPs are available on any shorturl's you use and that they are always up-to-date
11
12
13	Define Your Brand and Audience
14	Define Your Brand and Audience
15	CHECK	ITEM	Description
16		Identify Your Unique Sound & Image	Determine your unique selling points (USP) – your music genre, style, visual identity, and overall brand persona
17		Understand Your Audience	Identify your target audience demographics (age, location, interests) and where they hang out online
18		Craft a Brand Voice	Develop a consistent tone for your posts, whether it’s casual, professional, humorous, or inspirational - be your authentic self but stay consistent
19		Colour schemes	Choose a color palette that reflects your music & personality. These colors should be consistently used across your socials, album covers, merch, & any visual content
20		Fashion & style	Fashion choices can be an extension of your brand. You can pick a style that aligns with your music & resonates with your audience
21		Visual Aesthetics	Consider how all visual elements – color schemes, fashion, logo, background items, wall colours, filters & imagery – come together to create a cohesive brand identity
22
23
24	Content Strategy
25	Content Strategy
26	CHECK	ITEM	Description
27		Content Themes	Decide on 3-5 core themes for your content, such as music releases, behind-the-scenes (BTS), live performances, fan interactions, personal stories, your pet!
28		Content Calendar	Plan out your posts weekly or monthly to ensure consistency. Align your content with upcoming releases, tours, or events. Here is a folder with templates.
29		Mix Up Content Types: Photos	High-quality images, album covers, BTS shots
30		Mix Up Content Types: Videos	Snippets of music videos, acoustic versions, studio sessions, live show, acapella, Behind the song
31		Mix Up Content Types: Reels/shorts	Create short, engaging videos to showcase highlights, quick announcements, or fan shoutouts
32		Mix Up Content Types: Stories	Use for more personal, day-to-day interactions, sharing in-the-moment content, or promoting new posts
33
34
35	Posting & Engagement
36	Posting & Engagement
37	CHECK	ITEM	Description
38		Frequency	Post regularly, but quality over quantity! Platforms have their own guidance on amount of posts per week but decide whats doable for you & stick to that
39		Peak Times	Use analytics to determine when your audience is most active and schedule posts accordingly, if you have a global audience, don't forget to take that into account
40		Engage	Respond to comments, DMs, & mentions. Acknowledge fans, engage in conversations, & show appreciation. I personally avoid engaging with negative comments
41		Hashtags	Research and use relevant hashtags to increase visibility. Mix popular hashtags with niche ones related to your genre - only useful for certain platforms, not all
42		Tagging	Tag relevant people, brands, and locations in your posts to increase reach
43		Collaborations	Partner with other artists or influencers for shoutouts, collabs, or features to tap into each other's audience
44
45
46	Promote Music Releases
47	Promote Music Releases
48	CHECK	ITEM	Description
49		Pre-release your music	Pre-release your music to social media channels via your distributor to TikTok, META & YT - use that in your social strategy to hype fans before release
50		Teasers	Post teasers leading up to a release – snippets of the track, album art, or BTS
51		Deliver your music	Deliver your music to all social platforms via your distributor so people can find itand share it in their content
52		Launch day	On release day, post across all platforms with a clear call-to-action to listen, stream, or purchase.
53		Post Launch	Share fan reactions, reviews, and any media coverage. Keep promoting the release for weeks after it drops
54		Playlist content	Regularly update and share your playlists, tag any playlist curators, tag local DSP accounts (for example Spotify have local accounts for different territories)
55
56
57	Grow Your Following
58	Grow Your Following
59	CHECK	ITEM	Description
60		Livestreams	Host live Q&As, mini-concerts, or studio sessions. Use this time to connect directly with your fans
61		Giveaways & Contests	Run contests or giveaways (e.g., free merch, concert tickets) that require following, sharing, or tagging friends
62		Cross-promotion	Collaborate with other artists, influencers, or brands to cross-promote content
63		Paid Ads	If you know what you are doing & when you're earing something from your music - Invest in targeted ads to promote music releases, tours, or specific content
64		Features & Remixes	Work with artists from similar or complementary genres (or totally different genres) on features or remixes. Promote these collaborations across both socials
65		Fan groups/communities	Create & nurture fan groups on platforms where your most dedicated fans can interact with each other & you. Share exclusive content, announce news first here, & actively participate in discussions
66		Fan art & UGC	Encourage fans to create & share their own content related to your music. This could include fan art, cover versions, or dance challenges. Repost on your socials
67		Leverage TikTok, Reels, Shorts	Platforms like these are ideal for reaching a wider audience quickly. Create short, engaging content like challenges, music snippets, or BTS moments that are shareable
68		Events	Whether it’s a music festival, award show, or a fan meet-and-greet, document these events and share them on your social media
69		Email List Integration	Use your socials to grow sign-ups to your email list, offering exclusive content or early access to tickets or music. Then, use emails to drive traffic back to your socials
70		Host exclusive events	Offer exclusive online or in-person events, like secret gigs or listening parties, for your most loyal followers. Promote these events through your socials
71
72
73	Analyze & Adjust
74	Analyze & Adjust
75	CHECK	ITEM	Description
76		Analytics Tools	Regularly check your platform analytics to track growth, engagement rates, and audience demographics
77		Content Performance	Identify what type of content performs best and refine your strategy accordingly
78		Feedback Loop	Listen to fan feedback (within reason), feedback from your friends/network & adjust your content, messaging, & approach to better connect with your audience
79
80
81	Stay Up-To-Date & Adapt
82	Stay Up-To-Date & Adapt
83	CHECK	ITEM	Description
84		Trending Topics	Participate in relevant trends or challenges that align with your brand
85		New Platforms	Stay open to exploring new platforms or features (e.g., TikTok, Threads) that might be relevant to your audience
86		Continuous Learning	Stay updated on social media trends, algorithm changes, and best practices to keep your strategy effective
87
88	Stay safe & look after your mental health
89	Stay safe & look after your mental health
90	CHECK	ITEM	Description
91		Stay safe on social media	Your mental health is the most important, if you feel you are struggling, take a break. Google offer a free Intro to Digital Wellbeing course you can check out here too.
92
93