| A | B | C | D | E | F | G | H | |
|---|---|---|---|---|---|---|---|---|
1 | 1. Main product/service characteristics /// RTB | |||||||
2 | ||||||||
3 | Definition: | The most catchy and interesting features of your product/service | ||||||
4 | Example: | - Highly volatile price action - Commission-free trading experience | ||||||
5 | 2. Functional Advantage | |||||||
6 | ||||||||
7 | Definition: | A unique advantage showcased while utilizing the RTB's | ||||||
8 | Example: | - An environment full of profit opportunities, where traders measure gains in thousands of percents - The significant profits will fully belong to the user | ||||||
9 | 3. Emotional Advantage | |||||||
10 | ||||||||
11 | Definition: | The emotional impact of your RTB's | ||||||
12 | Example: | Adrenaline, excitement, and engaging fun, as well as the altruistic and humane attitude towards the user | ||||||
13 | 4. Brand Purpose | |||||||
14 | ||||||||
15 | Definition: | A concept of your brand, a reason behind its existence | ||||||
16 | Example: | To aid the world with the most active and fair exchange | ||||||
17 | 5. Brand Essence | |||||||
18 | ||||||||
19 | Definition: | The soul of a brand, the very thing that drives its purpose. | ||||||
20 | Example: | Trader’s Paradise | ||||||
21 | 6. Brand Character | |||||||
22 | ||||||||
23 | Definition: | The role of a brand in the customer’s life | ||||||
24 | Example: | ETO - Engaging Trading Officer | ||||||
25 | ||||||||