| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | |
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1 | Methodology Review | Author(s) | Title | Journal Name | Year | |||||||||||||||||||||
2 | Serban, C; Macovei, OI | INNOVATIVE STRATEGIES IN ONLINE ENVIRONMENT: PLANNING SOCIAL ACTIVITIES FOR NONPROFIT ORGANIZATIONS | Actual Problems of Economics | 2012 | ||||||||||||||||||||||
3 | Mart, Sarah and Giesbrecht, Norman | Red flags on pinkwashed drinks: contradictions and dangers in marketing alcohol to prevent cancer | Addiction | 2015 | ||||||||||||||||||||||
4 | Obaidullah, Mohammed | Enhancing food security with Islamic microfinance: insights from some recent experiments | Agricultural Finance Review | 2015 | ||||||||||||||||||||||
5 | Buadi, DK; Anaman, KA; Kwarteng, JA | Farmers' perceptions of the quality of extension services provided by non-governmental organisations in two municipalities in the Central Region of Ghana | Agricultural Systems | 2013 | ||||||||||||||||||||||
6 | Leskovec, Darja | How to Collect Donations: Conceptual Review and Implications for Online Non-profit Information Goods Providers | Akademija MM | 2010 | ||||||||||||||||||||||
7 | Mondjar-Jimnez, Juan-Antonio and Cordente-Rodrguez, Mara and Gmez-Borja, Miguel-ngel and Andrs-Martnez, Mara-Encarnacin and Gzquez-Abad, Juan-Carlos | Case Studies as Practical Teaching in the New Marketing Courses | American Journal of Business Education | 2010 | ||||||||||||||||||||||
8 | * | Jones, Karen D. and Figueiredo-Brown, Regina | Finding the Customers: Challenges and Experiences Marketing K-12 Full-Time Virtual Schools | American Journal of Distance Education | 2018 | |||||||||||||||||||||
9 | Smith, Scott Mcbride | Paper Tossing | American Music Teacher | 2018 | ||||||||||||||||||||||
10 | LeRoux, KM | What drives nonprofit entrepreneurship? A look at budget trends of metro Detroit social service agencies | American Review of Public Administration | 2005 | ||||||||||||||||||||||
11 | Benthall, Jonathan | The disastermediarelief nexus | Anthropology Today | 2008 | ||||||||||||||||||||||
12 | Shin, KY; Ge, FQ; Qin, PF | Establishment path and management innovation of mutually beneficial nonprofit organization (MBNPO) A study based on integrated marketing communications (IMC) theory | Asia Pacific Journal of Innovation and Entrepreneurship | 2017 | ||||||||||||||||||||||
13 | * | Cooke, D | Building social capital through corporate social investment | Asia-Pacific Journal of Business Administration | 2010 | |||||||||||||||||||||
14 | Winston, Carla | Nonprofit Product Placement: Human Rights Advocacy in Film and Television | Atlantic Journal of Communication | 2017 | ||||||||||||||||||||||
15 | Chad, Paul and Kyriazis, Elias and Motion, Judy | Bringing marketing into nonprofit organisations: A managerial nightmare | Australasian Marketing Journal | 2014 | ||||||||||||||||||||||
16 | Du, LY; Hou, JD; Huang, YP | Mechanisms of power and action for cause-related marketing - Perspectives of enterprise and non-profit organizations | Baltic Journal of Management | 2008 | ||||||||||||||||||||||
17 | Szymanski, Jeff | Using Direct-to-Consumer Marketing Strategies With Obsessive-Compulsive Disorder in the Nonprofit Sector | Behavior Therapy | 2012 | ||||||||||||||||||||||
18 | Griffin, M; Nordstrom, BW; Scholes, J; Joncas, K; Gordon, P; Krivenko, E; Hayes, W; Higdon, R; Stewart, E; Kolker, N; Montague, E; Kolker, E | A Case Study: Analyzing City Vitality with Four Pillars of Activity-Live, Work, Shop, and Play | Big Data | 2016 | ||||||||||||||||||||||
19 | Verssimo, Diogo and Vaughan, Greg and Ridout, Martin and Waterman, Carly and MacMillan, Douglas and Smith, Robert J. | Increased conservation marketing effort has major fundraising benefits for even the least popular species | Biological Conservation | 2017 | ||||||||||||||||||||||
20 | * | Ejaz, Iram and Shaikh, Babar T. and Rizvi, Narjis | NGOs and government partnership for health systems strengthening: A qualitative study presenting viewpoints of government, NGOs and donors in Pakistan | BMC Health Services Research | 2011 | |||||||||||||||||||||
21 | * | Ramanathan, Shreena and Deshpande, Sucheta and Gautam, Abhishek and Pardeshi, Dilip B. and Ramakrishnan, Lakshmi and Goswami, Prabuddhagopal and Adhikary, Rajatashuvra and George, Bitra and Paranjape, Ramesh S. and Mainkar, Mandar M. | Increase in condom use and decline in prevalence of sexually transmitted infections among high-risk men who have sex with men and transgender persons in Maharashtra, India: Avahan, the India AIDS Initiative | BMC Public Health | 2014 | |||||||||||||||||||||
22 | * | Halac, Duygu Seckin and Biloslavo, Roberto and Bulut, Cagri | Marketing Culture and Perceived Customer Satisfaction in Non-profit Service Organizations | Bogazici Journal: Review of Social, Economic and Administrative Studies | 2013 | |||||||||||||||||||||
23 | lvarez-Gonzlez, Luis Ignacio and Garca-Rodrguez, Nuria and Rey-Garca, Marta and Sanzo-Perez, Mara Jos | Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators | BRQ-Business Research Quarterly | 2017 | ||||||||||||||||||||||
24 | * | Barroso-Mendez, MJ; Galera-Casquet, C; Valero-Amaro, V | Proposal of a social alliance success model from a relationship marketing perspective: A meta-analytical study of the theoretical foundations | BRQ-Business Research Quarterly | 2015 | |||||||||||||||||||||
25 | * | Vock, M; van Dolen, W; Kolk, A | Micro-Level Interactions in Business-Nonprofit Partnerships | Business & Society | 2014 | |||||||||||||||||||||
26 | * | Ormiston, J | Blending practice worlds: Impact assessment as a transdisciplinary practice | Business Ethics-A European Review | 2019 | |||||||||||||||||||||
27 | Berglind, Matthew and Nakata, Cheryl | Cause-related marketing: More buck than bang? | Business Horizons | 2005 | ||||||||||||||||||||||
28 | * | Herbst, JM | Harnessing sustainable development from niche marketing and coopetition in social enterprises | Business Strategy and Development | 2019 | |||||||||||||||||||||
29 | Bryce, HJ | The public's trust in nonprofit organizations: The role of relationship marketing and management | California Management Review | 2007 | ||||||||||||||||||||||
30 | Andreasen, AR; Goodstein, RC; Wilson, JW | Transferring marketing knowledge to the nonprofit sector | California Management Review | 2005 | ||||||||||||||||||||||
31 | Gourville, JT; Rangan, VK | Valuing the cause marketing relationship | California Management Review | 2004 | ||||||||||||||||||||||
32 | * | Foster, Mary K. and Meinhard, Agnes G. | A Contingency View of the Responses of Voluntary Social Service Organizations in Ontario to Government Cutbacks | Canadian Journal of Administrative Sciences (Canadian Journal of Administrative Sciences) | 2002 | |||||||||||||||||||||
33 | * | Tsai, TTH; Lin, AJ | Do psychological contract and organizational citizenship behavior affect organizational performance in non-profit organizations? | Chinese Management Studies | 2014 | |||||||||||||||||||||
34 | LILIEHOLM, ROBERT J. and WEATHERLY, W. PAUL | Kibale Forest Wild Coffee: Challenges to Market-Based Conservation in Africa | Conservation Biology | 2010 | ||||||||||||||||||||||
35 | Mihanovic, Zoran and Arneric, Josip and Pepur, Mario | ANALYSIS OF THE DEGREE AND THE STRUCTURE OF THE USE OF MARKET-ORIENTED ACTIVITIES IN ADULT EDUCATION INSTITUTIONS WITH A DIFFERENT NUMBER OF ENROLLED STUDENTS | Croatian Operational Research Review | 2011 | ||||||||||||||||||||||
36 | Schettone, Staci | A Bright Marketing Strategy | Delta Kappa Gamma Bulletin | 2019 | ||||||||||||||||||||||
37 | * | Grigsby, Mary and Jeanetta, Stephen and Jivetti, Billystrom | Benefits and challenges of micro-enterprise participation: women's cottage industry in Kaimosi, Kenya | Development in Practice | 2015 | |||||||||||||||||||||
38 | Canils, Marjolein and Romijn, Henny and de Ruijter-De Wildt, Marieke | Can Business Development Services practitioners learn from theories of innovation and services marketing? | Development in Practice | 2006 | ||||||||||||||||||||||
39 | Griffiths, P | MARKETING BY CONTROLLING SOCIAL DISCOURSE: THE FAIRTRADE CASE | Economic Affairs | 2015 | ||||||||||||||||||||||
40 | Anisa Puri | Innovative Marketing | Economic and Political Weekly | 2006 | ||||||||||||||||||||||
41 | Bonilla, Daniel and Svitavsky, Kate | advancing economic EQUITY AND INCLUSION | Economic Development Journal | 2018 | ||||||||||||||||||||||
42 | * | Olberding, JC | Diving into the third waves of regional governance and economic development strategies: A study of regional partnerships for economic development in US metropolitan areas | Economic Development Quarterly | 2002 | |||||||||||||||||||||
43 | Alfirevic, N; Pavicic, J; Dorotic, M; Pavlovic, DK | Local civil-mindedness on the Internet as the basis for fundraising segmentation: sociological, marketing determinants and the empirical analysis | Economic Research-Ekonomska Istrazivanja | 2015 | ||||||||||||||||||||||
44 | Wymer, Walter and Alves, Helena Maria Baptista | A Review of Scale Development Practices in Nonprofit Management and Marketing | Economics & Sociology | 2012 | ||||||||||||||||||||||
45 | Wymer, Walter | Nonprofit Brand Strength's Moderational Role | Ekonomski Vjesnik | 2015 | ||||||||||||||||||||||
46 | * | Best, Emma and Costello, Joyce | The Impact of Public Service Motivation on Fundraising--The Emotional Charity Marketing Flaw | Ekonomski Vjesnik | 2019 | |||||||||||||||||||||
47 | Baker, MJ | The Marketing Dilemma | Euromed Journal of Business | 2013 | ||||||||||||||||||||||
48 | Vyncke, P | Lifestyle segmentation - From attitudes, interests and opinions, to values, aesthetic styles, life visions and media preferences | European Journal of Communication | 2002 | ||||||||||||||||||||||
49 | Bruhn, Manfred and Hess, Virginia and Schafer, Daniela and Stolz, Jana and Niemand, Thomas and Siems, Florian U. | Cause-Related Marketing as a Tool for Brand Management--Findings from an Empirical Study | European Journal of Management | 2015 | ||||||||||||||||||||||
50 | * | Liston-Heyes, C; Liu, G | A study of non-profit organisations in cause-related marketing Stakeholder concerns and safeguarding strategies | European Journal of Marketing | 2013 | |||||||||||||||||||||
51 | * | Vock, M; van Dolen, W; Kolk, A | Changing behaviour through business-nonprofit collaboration? Consumer responses to social alliances | European Journal of Marketing | 2013 | |||||||||||||||||||||
52 | * | Lefroy, K; Tsarenko, Y | From receiving to achieving The role of relationship and dependence for nonprofit organisations in corporate partnerships | European Journal of Marketing | 2013 | |||||||||||||||||||||
53 | Bulla, M; Starr-Glass, D | Marketing and non-profit organizations in the Czech Republic | European Journal of Marketing | 2006 | ||||||||||||||||||||||
54 | Hess, AC; Melnyk, V | Pink or blue? The impact of gender cues on brand perceptions | European Journal of Marketing | 2016 | ||||||||||||||||||||||
55 | Conway, T; Whitelock, J | Relationship marketing in the subsidised arts: the key to a strategic marketing focus? | European Journal of Marketing | 2007 | ||||||||||||||||||||||
56 | Fleisher, CS; Wright, S; Allard, HT | The role of insight teams in integrating diverse marketing information management techniques | European Journal of Marketing | 2008 | ||||||||||||||||||||||
57 | * | Durango-Cohen, EJ | Modeling contribution behavior in fundraising: Segmentation analysis for a public broadcasting station | European Journal of Operational Research | 2013 | |||||||||||||||||||||
58 | Yung, Betty and Leahy, Peter and Deason, Lucinda M. and Fischer, Robert L. and Perkins, Fatima and Clasen, Carla and Sharma, Manoj | Capacity-building needs of minority health nonprofits | Evaluation and Program Planning | 2008 | ||||||||||||||||||||||
59 | * | Kihl, LA; Tainsky, S; Babiak, K; Bang, H | Evaluation of a cross-sector community initiative partnership: Delivering a local sport program | Evaluation and Program Planning | 2014 | |||||||||||||||||||||
60 | Jonker, Jedid-Jah and Piersma, Nanda and Van den Poel, Dirk | Joint optimization of customer segmentation and marketing policy to maximize long-term profitability | Expert Systems with Applications | 2004 | ||||||||||||||||||||||
61 | Thayer, Millie and Tambe, Ashwini | preface | Feminist Studies | 2014 | ||||||||||||||||||||||
62 | Hankin, Kelly | Corporate Philanthropy, College Students, and The LUNAFEST[R] Film Festival | Feminist Teacher: A Journal of the Practices, Theories, and Scholarship of Feminist Teaching | 2011 | ||||||||||||||||||||||
63 | Owusu-Sekyere, Enoch and Owusu, Victor and Jordaan, Henry | Consumer preferences and willingness to pay for beef food safety assurance labels in the Kumasi Metropolis and Sunyani Municipality of Ghana | Food Control | 2014 | ||||||||||||||||||||||
64 | Bingen, Jim and Serrano, Alex and Howard, Julie | Linking farmers to markets: different approaches to human capital development | Food Policy | 2003 | ||||||||||||||||||||||
65 | Galenon, Raitu T. | Marketing of the Tahitian Cultured Pearl | Gems & Gemology | 2006 | ||||||||||||||||||||||
66 | Hall, Danika V. and Jones, Sandra C. and Iverson, Donald C. | Consumer Perceptions of Sponsors of Disease Awareness Advertising | Health Education | 2011 | ||||||||||||||||||||||
67 | Evans, WD; Thomas, CN; Favatas, D; Smyser, J; Briggs, J | Digital Segmentation of Priority Populations in Public Health | Health Education & Behavior | 2019 | ||||||||||||||||||||||
68 | Erwin, Cathleen O. and Dias, Ashley M. | The utilization of websites for fundraising by NCI-designated cancer centers: Examining the capacity for dialogic communication with prospective donors | Health Marketing Quarterly | 2016 | ||||||||||||||||||||||
69 | * | Banaji, Shakuntala and Buckingham, David | THE CIVIC SELL | Information, Communication & Society | 2009 | |||||||||||||||||||||
70 | * | Awobamise, AO; Jarrar, Y | Strategic Public Relations in Post-Gaddaffi Libya for Non-Profit Organizations: A Focus on the Rebuilding Efforts of Bokra and Attawasul | International and Multidisciplinary Journal of Social Sciences-Rimcis | 2018 | |||||||||||||||||||||
71 | Vassalos, M; Lim, KH | Farmers' Willingness to Pay for Various Features of Electronic Food Marketing Platforms | International Food and Agribusiness Management Review | 2016 | ||||||||||||||||||||||
72 | Rentschler, Ruth and Gilmore, Audrey | Museums: Discovering Services Marketing | International Journal of Arts Management | 2002 | ||||||||||||||||||||||
73 | Wang, SW; Farquhar, J | Co-branded services: perceived benefits and involvement of co-branded credit cards | International Journal of Bank Marketing | 2018 | ||||||||||||||||||||||
74 | Katz, R | Third sector banking A blueprint for high growth alternatives to de novo branching | International Journal of Bank Marketing | 2010 | ||||||||||||||||||||||
75 | Lee, HyeKyung | WHEN ARTS MET MARKETING | International Journal of Cultural Policy | 2005 | ||||||||||||||||||||||
76 | * | Olsson, AK; Gellerstedt, M | Doing good at a nonprofit tourist attraction | International Journal of Culture Tourism and Hospitality Research | 2014 | |||||||||||||||||||||
77 | Carlsen, J; Andersson, TD | Strategic SWOT analysis of public, private and not-for-profit festival organisations | International Journal of Event and Festival Management | 2011 | ||||||||||||||||||||||
78 | van der Torre, Lieske and Fenger, Menno and van Twist, Mark and Bressers, Daphne | Dilemmas and Challenges in the Marketing of Hybrid Organizations: A Theoretical Exploration of Dutch Sheltered Work Companies | International Journal of Financial Studies | 2014 | ||||||||||||||||||||||
79 | Wymer, Walter | The Influence of Marketing Scholarship's Legacy on Nonprofit Marketing | International Journal of Financial Studies | 2013 | ||||||||||||||||||||||
80 | Arora, Payal and Itu, Sorina | Arm Chair Activism: Serious Games usage by INGOs for Educational Change | International Journal of Game-based Learning | 2012 | ||||||||||||||||||||||
81 | Phusavat, K; Sanpanich, S; Kess, P; Muhos, M | The roles of external knowledge in organisational learning and development | International Journal of Innovation and Learning | 2009 | ||||||||||||||||||||||
82 | Neto, JQF; Walther, G | Not-for-profit supply chains for product take-back: practices, unique logistical challenges and directions for new research | International Journal of Logistics-Research and Applications | 2014 | ||||||||||||||||||||||
83 | * | Choudhury, K | A Buddhist perspective on death: An ethnographic study and implications for nonprofit marketing in grief support and terminal illness | International Journal of Nonprofit and Voluntary Sector Marketing | 2017 | |||||||||||||||||||||
84 | Lancendorfer, KM; Reece, BB | Can you market God? A case study of the 'God Speaks' social marketing campaign | International Journal of Nonprofit and Voluntary Sector Marketing | 2010 | ||||||||||||||||||||||
85 | Pryor, S; Adkins, NR | Collisions: Negotiating tensions in a shared marketplace | International Journal of Nonprofit and Voluntary Sector Marketing | 2019 | ||||||||||||||||||||||
86 | Warnaby, G; Finney, J | Creating customer value in the not-for-profit sector: A case study of the British Library | International Journal of Nonprofit and Voluntary Sector Marketing | 2005 | ||||||||||||||||||||||
87 | McNichol, T | Creative marketing strategies in small museums: up close and innovative | International Journal of Nonprofit and Voluntary Sector Marketing | 2005 | ||||||||||||||||||||||
88 | * | Andreini, D; Pedeliento, G; Signori, S | CSR and service quality in nonprofit organizations: the case of a performing arts association | International Journal of Nonprofit and Voluntary Sector Marketing | 2014 | |||||||||||||||||||||
89 | Grizzle, C | Efficiency, stability and the decision to give to nonprofit arts and cultural organizations in the United States | International Journal of Nonprofit and Voluntary Sector Marketing | 2015 | ||||||||||||||||||||||
90 | Rudov, L; McCormick-Ricket, I; Kingsmill, D; Ledford, C; Carton, T | Evaluation recommendations for nonprofit social marketing campaigns: An example from the Louisiana Campaign for Tobacco-Free Living | International Journal of Nonprofit and Voluntary Sector Marketing | 2017 | ||||||||||||||||||||||
91 | Hume, M; Mort, GS; Winzar, H | Exploring repurchase intention in a performing arts context: who comes? and why do they come back? | International Journal of Nonprofit and Voluntary Sector Marketing | 2007 | ||||||||||||||||||||||
92 | * | Loureiro, SMC; Sarmento, EM; Galelo, J | Exploring sources and outcomes of trust and commitment to nonprofit organizations: The case of Amnesty International Portugal | International Journal of Nonprofit and Voluntary Sector Marketing | 2018 | |||||||||||||||||||||
93 | Mack, CE; Kelly, KS; Wilson, C | Finding an academic home for fundraising: a multidisciplinary study of scholars' perspectives | International Journal of Nonprofit and Voluntary Sector Marketing | 2016 | ||||||||||||||||||||||
94 | Patel, SJ; McKeever, BW | Health nonprofits online: the use of frames and stewardship strategies to increase stakeholder involvement | International Journal of Nonprofit and Voluntary Sector Marketing | 2014 | ||||||||||||||||||||||
95 | * | Mottner, S; Ford, JB | Internal competition in a nonprofit museum context: development of a scale | International Journal of Nonprofit and Voluntary Sector Marketing | 2008 | |||||||||||||||||||||
96 | * | Chell, K; Mortimer, G | Investigating online recognition for blood donor retention: an experiential donor value approach | International Journal of Nonprofit and Voluntary Sector Marketing | 2014 | |||||||||||||||||||||
97 | * | McGill, P; Rundle-Thiele, S; Lye, A | Lack of early engagement: a pre-eminent barrier to Australian university bequest giving? | International Journal of Nonprofit and Voluntary Sector Marketing | 2009 | |||||||||||||||||||||
98 | Brady, E; Brace-Govan, J; Brennan, L; Conduit, J | Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria | International Journal of Nonprofit and Voluntary Sector Marketing | 2011 | ||||||||||||||||||||||
99 | * | Lee, H; Ha, KC; Kim, Y | Marketing expense and financial performance in arts and cultural organizations | International Journal of Nonprofit and Voluntary Sector Marketing | 2018 | |||||||||||||||||||||
100 | * | Choudhury, K | Materialism, consumerism, and religion: A Buddhist vision for nonprofit marketing | International Journal of Nonprofit and Voluntary Sector Marketing | 2019 |