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Methodology Review
Author(s)TitleJournal NameYear
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Serban, C; Macovei, OI
INNOVATIVE STRATEGIES IN ONLINE ENVIRONMENT: PLANNING SOCIAL ACTIVITIES FOR NONPROFIT ORGANIZATIONS
Actual Problems of Economics2012
3
Mart, Sarah and Giesbrecht, Norman
Red flags on pinkwashed drinks: contradictions and dangers in marketing alcohol to prevent cancer
Addiction2015
4
Obaidullah, Mohammed
Enhancing food security with Islamic microfinance: insights from some recent experiments
Agricultural Finance Review2015
5
Buadi, DK; Anaman, KA; Kwarteng, JA
Farmers' perceptions of the quality of extension services provided by non-governmental organisations in two municipalities in the Central Region of Ghana
Agricultural Systems2013
6
Leskovec, Darja
How to Collect Donations: Conceptual Review and Implications for Online Non-profit Information Goods Providers
Akademija MM2010
7
Mondjar-Jimnez, Juan-Antonio and Cordente-Rodrguez, Mara and Gmez-Borja, Miguel-ngel and Andrs-Martnez, Mara-Encarnacin and Gzquez-Abad, Juan-Carlos
Case Studies as Practical Teaching in the New Marketing Courses
American Journal of Business Education2010
8
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Jones, Karen D. and Figueiredo-Brown, Regina
Finding the Customers: Challenges and Experiences Marketing K-12 Full-Time Virtual Schools
American Journal of Distance Education2018
9
Smith, Scott McbridePaper TossingAmerican Music Teacher2018
10
LeRoux, KM
What drives nonprofit entrepreneurship? A look at budget trends of metro Detroit social service agencies
American Review of Public Administration2005
11
Benthall, JonathanThe disastermediarelief nexusAnthropology Today2008
12
Shin, KY; Ge, FQ; Qin, PF
Establishment path and management innovation of mutually beneficial nonprofit organization (MBNPO) A study based on integrated marketing communications (IMC) theory
Asia Pacific Journal of Innovation and Entrepreneurship
2017
13
*Cooke, D
Building social capital through corporate social investment
Asia-Pacific Journal of Business Administration2010
14
Winston, Carla
Nonprofit Product Placement: Human Rights Advocacy in Film and Television
Atlantic Journal of Communication2017
15
Chad, Paul and Kyriazis, Elias and Motion, Judy
Bringing marketing into nonprofit organisations: A managerial nightmare
Australasian Marketing Journal2014
16
Du, LY; Hou, JD; Huang, YP
Mechanisms of power and action for cause-related marketing - Perspectives of enterprise and non-profit organizations
Baltic Journal of Management2008
17
Szymanski, Jeff
Using Direct-to-Consumer Marketing Strategies With Obsessive-Compulsive Disorder in the Nonprofit Sector
Behavior Therapy2012
18
Griffin, M; Nordstrom, BW; Scholes, J; Joncas, K; Gordon, P; Krivenko, E; Hayes, W; Higdon, R; Stewart, E; Kolker, N; Montague, E; Kolker, E
A Case Study: Analyzing City Vitality with Four Pillars of Activity-Live, Work, Shop, and Play
Big Data2016
19
Verssimo, Diogo and Vaughan, Greg and Ridout, Martin and Waterman, Carly and MacMillan, Douglas and Smith, Robert J.
Increased conservation marketing effort has major fundraising benefits for even the least popular species
Biological Conservation2017
20
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Ejaz, Iram and Shaikh, Babar T. and Rizvi, Narjis
NGOs and government partnership for health systems strengthening: A qualitative study presenting viewpoints of government, NGOs and donors in Pakistan
BMC Health Services Research2011
21
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Ramanathan, Shreena and Deshpande, Sucheta and Gautam, Abhishek and Pardeshi, Dilip B. and Ramakrishnan, Lakshmi and Goswami, Prabuddhagopal and Adhikary, Rajatashuvra and George, Bitra and Paranjape, Ramesh S. and Mainkar, Mandar M.
Increase in condom use and decline in prevalence of sexually transmitted infections among high-risk men who have sex with men and transgender persons in Maharashtra, India: Avahan, the India AIDS Initiative
BMC Public Health2014
22
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Halac, Duygu Seckin and Biloslavo, Roberto and Bulut, Cagri
Marketing Culture and Perceived Customer Satisfaction in Non-profit Service Organizations
Bogazici Journal: Review of Social, Economic and Administrative Studies
2013
23
lvarez-Gonzlez, Luis Ignacio and Garca-Rodrguez, Nuria and Rey-Garca, Marta and Sanzo-Perez, Mara Jos
Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators
BRQ-Business Research Quarterly2017
24
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Barroso-Mendez, MJ; Galera-Casquet, C; Valero-Amaro, V
Proposal of a social alliance success model from a relationship marketing perspective: A meta-analytical study of the theoretical foundations
BRQ-Business Research Quarterly2015
25
*Vock, M; van Dolen, W; Kolk, A
Micro-Level Interactions in Business-Nonprofit Partnerships
Business & Society2014
26
*Ormiston, J
Blending practice worlds: Impact assessment as a transdisciplinary practice
Business Ethics-A European Review2019
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Berglind, Matthew and Nakata, CherylCause-related marketing: More buck than bang?Business Horizons2005
28
*Herbst, JM
Harnessing sustainable development from niche marketing and coopetition in social enterprises
Business Strategy and Development2019
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Bryce, HJ
The public's trust in nonprofit organizations: The role of relationship marketing and management
California Management Review2007
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Andreasen, AR; Goodstein, RC; Wilson, JW
Transferring marketing knowledge to the nonprofit sector
California Management Review2005
31
Gourville, JT; Rangan, VKValuing the cause marketing relationshipCalifornia Management Review2004
32
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Foster, Mary K. and Meinhard, Agnes G.
A Contingency View of the Responses of Voluntary Social Service Organizations in Ontario to Government Cutbacks
Canadian Journal of Administrative Sciences (Canadian Journal of Administrative Sciences)
2002
33
*Tsai, TTH; Lin, AJ
Do psychological contract and organizational citizenship behavior affect organizational performance in non-profit organizations?
Chinese Management Studies2014
34
LILIEHOLM, ROBERT J. and WEATHERLY, W. PAUL
Kibale Forest Wild Coffee: Challenges to Market-Based Conservation in Africa
Conservation Biology2010
35
Mihanovic, Zoran and Arneric, Josip and Pepur, Mario
ANALYSIS OF THE DEGREE AND THE STRUCTURE OF THE USE OF MARKET-ORIENTED ACTIVITIES IN ADULT EDUCATION INSTITUTIONS WITH A DIFFERENT NUMBER OF ENROLLED STUDENTS
Croatian Operational Research Review2011
36
Schettone, StaciA Bright Marketing StrategyDelta Kappa Gamma Bulletin2019
37
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Grigsby, Mary and Jeanetta, Stephen and Jivetti, Billystrom
Benefits and challenges of micro-enterprise participation: women's cottage industry in Kaimosi, Kenya
Development in Practice2015
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Canils, Marjolein and Romijn, Henny and de Ruijter-De Wildt, Marieke
Can Business Development Services practitioners learn from theories of innovation and services marketing?
Development in Practice2006
39
Griffiths, P
MARKETING BY CONTROLLING SOCIAL DISCOURSE: THE FAIRTRADE CASE
Economic Affairs2015
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Anisa PuriInnovative MarketingEconomic and Political Weekly2006
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Bonilla, Daniel and Svitavsky, Kateadvancing economic EQUITY AND INCLUSIONEconomic Development Journal2018
42
*Olberding, JC
Diving into the third waves of regional governance and economic development strategies: A study of regional partnerships for economic development in US metropolitan areas
Economic Development Quarterly2002
43
Alfirevic, N; Pavicic, J; Dorotic, M; Pavlovic, DK
Local civil-mindedness on the Internet as the basis for fundraising segmentation: sociological, marketing determinants and the empirical analysis
Economic Research-Ekonomska Istrazivanja2015
44
Wymer, Walter and Alves, Helena Maria Baptista
A Review of Scale Development Practices in Nonprofit Management and Marketing
Economics & Sociology2012
45
Wymer, WalterNonprofit Brand Strength's Moderational RoleEkonomski Vjesnik2015
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*Best, Emma and Costello, Joyce
The Impact of Public Service Motivation on Fundraising--The Emotional Charity Marketing Flaw
Ekonomski Vjesnik2019
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Baker, MJThe Marketing DilemmaEuromed Journal of Business2013
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Vyncke, P
Lifestyle segmentation - From attitudes, interests and opinions, to values, aesthetic styles, life visions and media preferences
European Journal of Communication2002
49
Bruhn, Manfred and Hess, Virginia and Schafer, Daniela and Stolz, Jana and Niemand, Thomas and Siems, Florian U.
Cause-Related Marketing as a Tool for Brand Management--Findings from an Empirical Study
European Journal of Management2015
50
*Liston-Heyes, C; Liu, G
A study of non-profit organisations in cause-related marketing Stakeholder concerns and safeguarding strategies
European Journal of Marketing2013
51
*Vock, M; van Dolen, W; Kolk, A
Changing behaviour through business-nonprofit collaboration? Consumer responses to social alliances
European Journal of Marketing2013
52
*Lefroy, K; Tsarenko, Y
From receiving to achieving The role of relationship and dependence for nonprofit organisations in corporate partnerships
European Journal of Marketing2013
53
Bulla, M; Starr-Glass, D
Marketing and non-profit organizations in the Czech Republic
European Journal of Marketing2006
54
Hess, AC; Melnyk, V
Pink or blue? The impact of gender cues on brand perceptions
European Journal of Marketing2016
55
Conway, T; Whitelock, J
Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
European Journal of Marketing2007
56
Fleisher, CS; Wright, S; Allard, HT
The role of insight teams in integrating diverse marketing information management techniques
European Journal of Marketing2008
57
*Durango-Cohen, EJ
Modeling contribution behavior in fundraising: Segmentation analysis for a public broadcasting station
European Journal of Operational Research2013
58
Yung, Betty and Leahy, Peter and Deason, Lucinda M. and Fischer, Robert L. and Perkins, Fatima and Clasen, Carla and Sharma, Manoj
Capacity-building needs of minority health nonprofitsEvaluation and Program Planning2008
59
*Kihl, LA; Tainsky, S; Babiak, K; Bang, H
Evaluation of a cross-sector community initiative partnership: Delivering a local sport program
Evaluation and Program Planning2014
60
Jonker, Jedid-Jah and Piersma, Nanda and Van den Poel, Dirk
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Expert Systems with Applications2004
61
Thayer, Millie and Tambe, AshwiniprefaceFeminist Studies2014
62
Hankin, Kelly
Corporate Philanthropy, College Students, and The LUNAFEST[R] Film Festival
Feminist Teacher: A Journal of the Practices, Theories, and Scholarship of Feminist Teaching
2011
63
Owusu-Sekyere, Enoch and Owusu, Victor and Jordaan, Henry
Consumer preferences and willingness to pay for beef food safety assurance labels in the Kumasi Metropolis and Sunyani Municipality of Ghana
Food Control2014
64
Bingen, Jim and Serrano, Alex and Howard, Julie
Linking farmers to markets: different approaches to human capital development
Food Policy2003
65
Galenon, Raitu T.Marketing of the Tahitian Cultured PearlGems & Gemology2006
66
Hall, Danika V. and Jones, Sandra C. and Iverson, Donald C.
Consumer Perceptions of Sponsors of Disease Awareness Advertising
Health Education2011
67
Evans, WD; Thomas, CN; Favatas, D; Smyser, J; Briggs, J
Digital Segmentation of Priority Populations in Public Health
Health Education & Behavior2019
68
Erwin, Cathleen O. and Dias, Ashley M.
The utilization of websites for fundraising by NCI-designated cancer centers: Examining the capacity for dialogic communication with prospective donors
Health Marketing Quarterly2016
69
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Banaji, Shakuntala and Buckingham, David
THE CIVIC SELLInformation, Communication & Society2009
70
*Awobamise, AO; Jarrar, Y
Strategic Public Relations in Post-Gaddaffi Libya for Non-Profit Organizations: A Focus on the Rebuilding Efforts of Bokra and Attawasul
International and Multidisciplinary Journal of Social Sciences-Rimcis
2018
71
Vassalos, M; Lim, KH
Farmers' Willingness to Pay for Various Features of Electronic Food Marketing Platforms
International Food and Agribusiness Management Review
2016
72
Rentschler, Ruth and Gilmore, AudreyMuseums: Discovering Services MarketingInternational Journal of Arts Management2002
73
Wang, SW; Farquhar, J
Co-branded services: perceived benefits and involvement of co-branded credit cards
International Journal of Bank Marketing2018
74
Katz, R
Third sector banking A blueprint for high growth alternatives to de novo branching
International Journal of Bank Marketing2010
75
Lee, HyeKyungWHEN ARTS MET MARKETINGInternational Journal of Cultural Policy2005
76
*Olsson, AK; Gellerstedt, MDoing good at a nonprofit tourist attraction
International Journal of Culture Tourism and Hospitality Research
2014
77
Carlsen, J; Andersson, TD
Strategic SWOT analysis of public, private and not-for-profit festival organisations
International Journal of Event and Festival Management
2011
78
van der Torre, Lieske and Fenger, Menno and van Twist, Mark and Bressers, Daphne
Dilemmas and Challenges in the Marketing of Hybrid Organizations: A Theoretical Exploration of Dutch Sheltered Work Companies
International Journal of Financial Studies2014
79
Wymer, Walter
The Influence of Marketing Scholarship's Legacy on Nonprofit Marketing
International Journal of Financial Studies2013
80
Arora, Payal and Itu, Sorina
Arm Chair Activism: Serious Games usage by INGOs for Educational Change
International Journal of Game-based Learning2012
81
Phusavat, K; Sanpanich, S; Kess, P; Muhos, M
The roles of external knowledge in organisational learning and development
International Journal of Innovation and Learning2009
82
Neto, JQF; Walther, G
Not-for-profit supply chains for product take-back: practices, unique logistical challenges and directions for new research
International Journal of Logistics-Research and Applications
2014
83
*Choudhury, K
A Buddhist perspective on death: An ethnographic study and implications for nonprofit marketing in grief support and terminal illness
International Journal of Nonprofit and Voluntary Sector Marketing
2017
84
Lancendorfer, KM; Reece, BB
Can you market God? A case study of the 'God Speaks' social marketing campaign
International Journal of Nonprofit and Voluntary Sector Marketing
2010
85
Pryor, S; Adkins, NR
Collisions: Negotiating tensions in a shared marketplace
International Journal of Nonprofit and Voluntary Sector Marketing
2019
86
Warnaby, G; Finney, J
Creating customer value in the not-for-profit sector: A case study of the British Library
International Journal of Nonprofit and Voluntary Sector Marketing
2005
87
McNichol, T
Creative marketing strategies in small museums: up close and innovative
International Journal of Nonprofit and Voluntary Sector Marketing
2005
88
*Andreini, D; Pedeliento, G; Signori, S
CSR and service quality in nonprofit organizations: the case of a performing arts association
International Journal of Nonprofit and Voluntary Sector Marketing
2014
89
Grizzle, C
Efficiency, stability and the decision to give to nonprofit arts and cultural organizations in the United States
International Journal of Nonprofit and Voluntary Sector Marketing
2015
90
Rudov, L; McCormick-Ricket, I; Kingsmill, D; Ledford, C; Carton, T
Evaluation recommendations for nonprofit social marketing campaigns: An example from the Louisiana Campaign for Tobacco-Free Living
International Journal of Nonprofit and Voluntary Sector Marketing
2017
91
Hume, M; Mort, GS; Winzar, H
Exploring repurchase intention in a performing arts context: who comes? and why do they come back?
International Journal of Nonprofit and Voluntary Sector Marketing
2007
92
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Loureiro, SMC; Sarmento, EM; Galelo, J
Exploring sources and outcomes of trust and commitment to nonprofit organizations: The case of Amnesty International Portugal
International Journal of Nonprofit and Voluntary Sector Marketing
2018
93
Mack, CE; Kelly, KS; Wilson, C
Finding an academic home for fundraising: a multidisciplinary study of scholars' perspectives
International Journal of Nonprofit and Voluntary Sector Marketing
2016
94
Patel, SJ; McKeever, BW
Health nonprofits online: the use of frames and stewardship strategies to increase stakeholder involvement
International Journal of Nonprofit and Voluntary Sector Marketing
2014
95
*Mottner, S; Ford, JB
Internal competition in a nonprofit museum context: development of a scale
International Journal of Nonprofit and Voluntary Sector Marketing
2008
96
*Chell, K; Mortimer, G
Investigating online recognition for blood donor retention: an experiential donor value approach
International Journal of Nonprofit and Voluntary Sector Marketing
2014
97
*McGill, P; Rundle-Thiele, S; Lye, A
Lack of early engagement: a pre-eminent barrier to Australian university bequest giving?
International Journal of Nonprofit and Voluntary Sector Marketing
2009
98
Brady, E; Brace-Govan, J; Brennan, L; Conduit, J
Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria
International Journal of Nonprofit and Voluntary Sector Marketing
2011
99
*Lee, H; Ha, KC; Kim, Y
Marketing expense and financial performance in arts and cultural organizations
International Journal of Nonprofit and Voluntary Sector Marketing
2018
100
*Choudhury, K
Materialism, consumerism, and religion: A Buddhist vision for nonprofit marketing
International Journal of Nonprofit and Voluntary Sector Marketing
2019