| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Category | Issue | Description | Proposed solution | Priority | References | Comments | Status | ||||||||||||||||||
2 | * | Technical | Duplication Error | There is a duplicate page on the site that needs to be redirected to the correct version. Duplication hampers a website's ability to rank well. | 301 redirect to the correct version of the page | 1 | Duplication | |||||||||||||||||||
3 | * | Technical | HTTPS leads to HTTP | If any link on website points to the old HTTP version of website, search engines can become confused as to which version of the page they should rank. | Replace all HTTP links with the new HTTPS versions. | 1 | HTTPS to HTTP | |||||||||||||||||||
4 | * | Crawlability | Temporary Redirects | Temporary redirects (i.e., a 302 and a 307 redirect) mean that a page has been temporarily moved to a new location. Search engines will continue to index the redirected page, and no link juice or traffic is passed to the new page, which is why temporary redirects can damage your search rankings if used by mistake. | Review all URLs to make sure the use of 302 and 307 redirects is justified. If so, don’t forget to remove them when they are no longer needed. However, if you permanently move any page, replace a 302/307 redirect with a 301 redirect. | 2 | Temporary Redirects | |||||||||||||||||||
5 | * | Crawlability | Broken Internal Links | Broken internal links lead users from one website to another and bring them to non-existent webpages. Multiple broken links negatively affect user experience and may worsen your search engine rankings because crawlers may think that your website is poorly maintained or coded. Links that are not broken may be reported broken if the website is blocking the crawler. | Remove the link leading to the error page or replace it with another resource. | Broken Internal Links | ||||||||||||||||||||
6 | * | Accessibility | Status Code 404 | This is usually the result of broken links. These errors prevent users and search engine robots from accessing your webpages, and can negatively affect both user experience and search engine crawlability. This will in turn lead to a drop in traffic driven to your website. Please be aware that crawler may detect a working link as broken if your website blocks our crawler from accessing it. This usually happens due to the following reasons: - DDoS protection system - Overloaded or misconfigured server | If a webpage returns an error, remove all links leading to the error page or replace it with another resource. | 1 | Status Code 404 | |||||||||||||||||||
7 | * | Indexability | Non-Descriptive Anchor Text | A no index directive means that you are telling Google that even if they find your content they must not index it for ranking. This means no one will be able to find your content. We create content in order to improve our rankings. Blog content is used to help give Google context on our products or services etc and to improve internal linking | Allow blog content to be indexed | 1 | ||||||||||||||||||||
8 | * | On page ranking factors | Page Titles Too Long | From an SEO perspective, the page title tag (located in the head of an HTML document) is one of the most crucial content areas, given that the title announces or describes very briefly the content found on the corresponding page. Apart from the fact that search engines treat this piece of content with the highest priority possible, it is used in several other ways, for instance, in the title bar of the browser or as the anchor text of the SERP snippet corresponding to your page. A page title that is too long will truncate in the search results - this could cut off an important keyword that would drive click throughs | Optimise for a shorter title that is still keyword optimised. | 2 | Page Titles too Long | |||||||||||||||||||
9 | * | On page ranking factors | Duplicate Page Titles | You should avoid duplicate page titles (meta titles) on your website because the more duplicate content and duplicate page titles (meta titles) you have on your website, the worse those pages will rank in the search engine's page rank. | Create original page titles / Fix duplication errors | 1 | Duplicate Page Titles | |||||||||||||||||||
10 | * | On page ranking factors | Page Titles Too Short | Page titles that are too short could be missing out on an optimisation opportunity. Keywords are so important in the title and description as they can help the page rank for related query a user is asking. | Add keyword optimisation to the titles that are too short. | 2 | Page Titles too Short | |||||||||||||||||||
11 | * | On page ranking factors | Missing Meta descriptions | 100% of websites Meta Descriptions Missing. Though meta descriptions don't have a direct influence on rankings, they are used by search engines to display your page's description in search results. A good description helps users know what your page is about and encourages them to click on it. If your page's meta description tag is missing, search engines will usually display its first sentence, which may be irrelevant and unappealing to users. | Create optimised meta descriptions | 1 | Missing Meta Descriptions | |||||||||||||||||||
12 | * | On page ranking factors | H1 Tag Missing | H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines. 28.3% of the H1 tags are missing | Create and implement H1 tags for the pages that are missing them | 1 | Missing H1 Tag | |||||||||||||||||||
13 | * | On page ranking factors | Duplicate H1 Tag | Duplicate H1 tags across multiple pages can cause confusion for a search engine on how to correctly rank a page. In other words it dilutes the ranking power of that page. | Create optimised H1 tags for each page. | 1 | Duplicate H1 Tags | |||||||||||||||||||
14 | * | On page ranking factors | Missing Image Attributes | 65.31% of the images are missing image alt attributes. Image alt attributes should specify relevant and descriptive alternative text about the purpose of an image and appear in the source of the HTML like the below example. These are an important. Fundamentally, the purpose of alt text is to improve accessibility by describing what an image is showing to visitors who do not have the ability to see them. However, it also helps search engine crawlers and so improves SEO. | Add in the missing image alt attributes | 2 | Missing Image Alt Attributes | |||||||||||||||||||
15 | * | Usability factors | Mobile Speed | Gikko gets a rating of 52/100 for Mobile Speed. This indicates that the site requires attention to attain optimal speeds for mobile. Page (HTML) load speed is one of the most important ranking factors. Google takes pagespeed into consideration in its ranking algorithm. This means that a low ranking speed could hinder your websites ability to rank well on Google. | Opportunities to improve on mobile speed: Reduce initial server response time; Reduce unused JavaScript | 1 | https://pagespeed.web.dev/analysis/https-www-gikko-net/9xdjn4niez?form_factor=mobile | |||||||||||||||||||
16 | * | Usability factors | Desktop Speed | Gikko gets a rating of 82/100 for Desktop Speed. Fast-loading pages positively affect user experience and may increase your conversion rates. Please note that "page load speed" usually refers to the amount of time it takes for a web page to be fully rendered by a browser. | Opportunities to improve on desktop speed: Reduce initial server response times | 1 | https://pagespeed.web.dev/analysis/https-www-gikko-net/9xdjn4niez?form_factor=desktop | |||||||||||||||||||
17 | ||||||||||||||||||||||||||
18 | ||||||||||||||||||||||||||
19 | ||||||||||||||||||||||||||
20 |