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DEMOGRAPHIC FEARS:MOTIVATORS:GOALS:BELIEFS/VALUES:
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NAME: James Smith --> To not be financially sufficient to provide for self and family--> Financial Freedom / Passive Income--> Better/Higher standard of living. Comfortable position to procure the things they want such as home, cars etcClarity of information and thoughts
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AGE: 24 - 44--> To not be in a position of control in the ever volatile job market--> Ability to do the work they like--> Travel more, have a flexible earning channel / Location FreedomRational thinking; logical approach towards concluding anything
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SEX: M/F [ Currently 8:2 ] --> To not be able to have a better work-life balance --> To have a successful online business/venture--> Better Social Status Fact / Truth Based approach to drive trust
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INCOME: $120k - $250k--> To be 24x7 Tied up in the current business--> To scale up profitability in business--> Diversification of RiskFocus on Amplifying ourselves
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EDUCATION: GRAD+ --> Fear to not keep up with the online business culture --> Spend more time with friends and family--> Having a flexible schedule / control of time / time freedomSimplifying complex aspects using first principle approach
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LOCATION: T1, T2 Cities--> To not be able to maximize their potential which they aren't able to acheive in the current line of work.--> Be your own Boss--> Having something (a business or hustle) of their "OWN"
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RELATIONSHIP STATUS: Mostly Married [ 3 : 7 ]--> To be fearful of losing the investment they would make--> Buidling your network , better communicator--> Being more self aware
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JOB/WORK: Business, White Collar Jobs--> Not being able to comfortably manage the liabilities, emis etc--> To be a better (more effective) leader / business owner --> Making wealth ( getting rich )
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--> All eggs in one basket, one source of income--> To be better (more tactical) as a startup entrepreneur--> To become debt FREE
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--> To be leading / participating in a mission bigger than oneself. Legacy driven mindset.
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--> To Succeed at business
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