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Marketing Campaign Tracker template for CPL and CPS
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Lead Source
YTD Total Leads
Total Spend $CPL ($)YTD Total SalesCPS ($)
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Print
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XYZ Publishing277$15,200$553$5,067
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ABC News Media41$6,500$1596$1,083
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Print total318$21,700$689$2,411
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SEM
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PPC #1380$18,522$4915$1,235
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PPC #2479$27,300$5722$1,241
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SEM total859$45,822$5337$1,238
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PR
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Local38$5,000$1324$1,250
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National124$5,000$407$714
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PR total162$10,000$6211$909
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Conferences/ Trade shows
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Industry conference4$7,000$1,7502$3,500
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Regional show8$4,000$5003$1,333
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Conferences total12$11,000$9175$2,200
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Other
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Referral software132$6,000$4511$545
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Customer referrals72$3,600$5048$75
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Total Other204$9,600$4759$163
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Totals1555$98,122$63121$811
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