Revenue calculation
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ABCDEFGHIJ
62
Day
Retention
Paid installOrganic installTotal installDAU
93
01,1111,2782,3895,784Variable(You can change)
94
11,1111,2782,3896,388Daily organic install1,000
95
21,1111,2782,3896,921Organic/Paid ratio25%
96
31,1111,2782,3897,384CPI$0.30
97
41,1111,2782,3897,776eCPM$5
98
51,1111,2782,3898,097# impressions/day/DAU10
99
61,1111,2782,3898,3471day retention40%
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71,1111,2782,3898,5277day retention10%
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81,1111,2782,3898,701
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91,1111,2782,3898,870Input
103
101,1111,2782,3899,034Monthly ad spend$10,000
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111,1111,2782,3899,192
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121,1111,2782,3899,345Output
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131,1111,2782,3899,493Monthly paid install33,333
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141,1111,2782,3899,635Average DAU9,478
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151,1111,2782,3899,774Monthly revenue$14,217
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161,1111,2782,3899,908Monthly profit$4,217
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171,1111,2782,38910,039Margin42%
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181,1111,2782,38910,165
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191,1111,2782,38910,288
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201,1111,2782,38910,407
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211,1111,2782,38910,522
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221,1111,2782,38910,633
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231,1111,2782,38910,740
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241,1111,2782,38910,843
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251,1111,2782,38910,942
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261,1111,2782,38911,037
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271,1111,2782,38911,128
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281,1111,2782,38911,216
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291,1111,2782,38911,299
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301,1111,2782,38911,379
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