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WELCOME
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This Framework Outliner is based on how I’ve seen hundreds of successful and transformational programs created.
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Each is different, but follows a similar flow and outline, and I’m sharing that with you today, including examples of how this could look for different course topics.
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In this spreadsheet you'll find multiple examples of outlines and then you'll have your own blank template to use to plug 'n' play once you've completed the following exercise.
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But before you get started, watch this quick video where I walk you through the outliner and how to use it for maximum results!
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Exercise
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Step 1: Braindump
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In a google doc or on a piece of paper, write down all the things you can think of that someone would need to know to get from A to Z.
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Where they are now —---------------------------------------> Where they want to be
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To make this more effective, think of ONE person, perhaps a current client or friend who you know you can help and write out the steps for exactly how you would help them.
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Step 2: Categorize
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In this step we are going to take everything listed in step 1, and bundle into different categories. One fun way to do this is to write all of the items above onto sticky notes and place them on a wall, and then organize them there.
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This is also where we are going to remove anything that doesn't NEED to be included to achieve the transformation. We can either add it to a bonus section or eliminate altogether.
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Step 3: Map out the curriculum
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Once you can see the different categories, you can map out the process and curriculum.
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Name each category, those will be your modules and should show them how to do one step or building block needed to move onto the next. Each item underneath is likely a video within the module. You may combine some or break some into smaller videos, but you don’t have to decide that all now.
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Building Block 1Building Block 2Building Block 3Building Block 4 Building Block 5
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Step 4: Outline Framework
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Use the next tab 'Framework Outline Example' to see how you can plug your framework into this document and have a framework outlined quickly and simply.
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Example
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Here is an overview / high level example of the flow you'll find in the next sheet.
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START HERE (Option to combine these 2 videos if they’re shorter)
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Video 1: Welcome
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Video 2: How to use this program
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This next part is where we get into the actual content. The number of modules will be different depending on your program but it is recommended to have 3-7 modules (not including the start here section), with as many videos in each module as needed.

If your program is 8+ modules or very lengthy in general, you may want to consider some live components for coaching and mentorship to increase the odds of success. For a self study program or course to be transformational it must be completable.
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The example I’ll be using in this breakdown is for a program called Start An Online Business Academy
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MODULE 1 - Mindset
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In this module we are laying down the foundations for the course. A lot of times, mindset or habits need to change, this is where you’d want to address and teach on that. If you have a framework you’re walking them through, this could be where you introduce that framework.
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For example: Mindset
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Video 1 - Having a CEO Mindset
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Video 2 - Identifying Your Limiting Beliefs
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Exercise
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MODULE 2 - Strategy (Building Block 1)
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This is where you’ll get to the meat of the course and what they’ll be learning.
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For example: Your Offers
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Video 1 - Your Niche
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Video 2 - How you help your clients
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Exercise
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Video 3 - Mapping out your offer suite
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Video 4 - Pricing
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MODULE 3 - Social (Building Block 2)
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Build on what they’ve learned, what is the next step?
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For example: Social Media
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Video 1 - Building a Brand
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Video 2 - Optimizing Your Bio
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Video 3 - What to Post
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MODULE 4 - Sales (Building Block 3)
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Build on what they’ve learned, what is the next step?
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For example: Marketing and Sales
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Video 1 - Sales Mindset
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Video 2 - Selling in the DMs
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Video 3 - Launching
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MODULE 5 - Putting it all together
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This module can either be an additional building block, or it can pull everything together to show how when applied, created the results they desire.
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For example: Your Day-to-Day Tasks (could be combined into 1 video)
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Video 1 - Social Media
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Video 2 - Admin
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Video 3 - Sales
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Next Steps
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Video 1 - What’s Next
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Optional Video 2 - Testimonial + Affiliate Program
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