SalesPlaybook Business Case Calculator

	A	B	C	D
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3	KPI (All per year)		Status Quo	Improvement Potential
4	Revenue		CHF1,000,000	0
5	Operational Costs		CHF10,000,000	300,000
6	Customer Acquisition Costs		CHF2,500,000	0
7	Hiring Costs		CHF1,000,000	0
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9	Overall Value Potential			300,000
10	"Trust Discount"	Prospects discount your business case depending on their trust in you to realize the promised value	80%	240,000
11	Price for a x-times ROI	Change is hard so make it worth it	5	48,000
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13	Impacts	Value Driver	Current Expenditure p.a.	Improvement Potential in %
14	Revenue	Increased profit margin	n/a	0%
15	Revenue	Enhanced offering quality	n/a	0%
16	Revenue	Reduction in time to market (months)	n/a	0%
17	Revenue	Greater market share	n/a	0%
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19	Operational Costs	Improved operational efficiency	CHF10,000,000	3%
20	Operational Costs	Decrease software expenses	CHF100,000	0%
21	Operational Costs	Decrease operational downtime	CHF10,000,000	0%
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23	Customer Acquisition Costs	Improved customer retention (Costs due to customer churn)	CHF0	0%
24	Customer Acquisition Costs	...
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26	Hiring Costs	Improved employee retention (Costs due to employee churn)	CHF0	10%
27	Hiring Costs	...
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