Assessing your revenue streams
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A worksheet by Closed Mondays
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Revenue streamPercentage of gross annual incomePleasure factorIs it profitable?
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1 = very unfun
10 = all we have to do is cash the check
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10 = could do it forever1 = not even makin' a profit
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Workshops hosted by others'5.00%65
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Self-hosted workshops5.00%76
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Corporate workshops5.00%77
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Wholesale - in house sales team30.00%76
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Wholesale - via a rep12.00%66
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Direct sales via website26.00%88
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Direct sales at in-person events12.00%33
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Royalties5.00%510
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100.00%
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Add color to add meaning
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1-3
probably a zone you want to avoid
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4-6neutral
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7-10YES!
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look for the lines that are all green, pleasure + profit!
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A mix of green and yellow is good too
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Avoid activities that are red across the board
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Using the example revenue streams above, I would add more corporate workshops to the lineup next year, focus on direct website sales and completely stop doing in-person events.
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