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VISION WORKSHEET
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Today, whenamateur wine drinkers who care about what they drink but don’t have the time to do research
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customer segment
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want tofind wines that they like
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desirable activity/outcome
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they have topick wines based on attractive labels or try what’s on sale
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current solution(s)
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This is unacceptable, becauseit’s hard to learn about wine this way and leads to hits and misses (mostly misses)
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shortcomings of current solutions
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We envision a world wherefinding and buying wines you like is as simple as renting movies on Netflix
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shortcomings are resolved
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We’re bringing this world about through
our algorithm that gives you recommendations for wines you’re likely to like, and our operational setup that quickly delivers those wines to your table
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broad technology/approach
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