| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Date | Theme | Suggested Social Media Caption | Social Media Content | ||||||||||||||||||||
2 | Monday 14 October 2024 | Adequate income, social security and work | ||||||||||||||||||||||
3 | Challenging poverty must start with recognition that everyone should have adequate income to live on. In 2021/22 those in the 90th net income percentile in London took home 10 times more than those in the 10th net income percentile (source: Trust for London) #PovertyFreeLondon #LDNChallengePoverty Alt text: the image is an infographic in London Challenge Poverty Week pinks and blues. It represents the statistic in the caption visually and includes the campaign hashtag and website londonchallengepovertyweek[dot]org. | File name: earning 10 times more Type: infographic Size: 1600 x 2000 Template: https://www.canva.com/design/DAGRq_vNLJQ/7ptvAB_R1Bl7ZtiW7RjuOQ/view?utm_content=DAGRq_vNLJQ&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Graphic: https://drive.google.com/file/d/1XftqRVobfS3fqaExZD8G8IuwVdV7jBjI/view?usp=sharing | ||||||||||||||||||||||
4 | Let's all take action for a #PovertyFreeLondon Find out what you can do at londonchallengepovertyweek.org #LDNChallengePoverty | Filename: UGC #PovertyFreeLondon Type: Branded editable templates and/or campaign graphic Size: 1080 x 1080 Editable templates and branded graphic: https://www.canva.com/design/DAGRtOFOHlU/Mrlwu1umSxibvc6PhlwdLA/view?utm_content=DAGRtOFOHlU&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Branded Graphic: https://drive.google.com/file/d/1OzpHTquva0_TWWk2SCbRAMDrTzd8_xeF/view?usp=sharing | ||||||||||||||||||||||
5 | Tuesday 15 October 2024 | Housing and homelessness | ||||||||||||||||||||||
6 | Extortionate housing costs are the top driver of poverty in London. Some Londoners are spending up to 75% of their salary on housing* All Londoners should have affordable homes. #PovertyFreeLondon #LDNChallengePoverty *as a median proportion of salary. Source: Trust for London Alt text: A black and white image of a high rise tower in a housing estate is overlaid with text in London Challenge Poverty Week's blues and pinks. The text repeats the statistic in the caption above and includes the campaign website londonchallengepovertyweek[dot]org. | Filename: Londoners are spending up to 75% of their salaries on housing* Type: Single image graphic Size: 1200 x 1200 Template: https://www.canva.com/design/DAGRrI5QUFU/QekWdYiwEvKGkPqTcyXsiQ/view?utm_content=DAGRrI5QUFU&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Graphic: https://drive.google.com/file/d/1_T6kiV1MzjD_CLfe0Bm_YPMvUhRtvFZU/view?usp=sharing | ||||||||||||||||||||||
7 | Take one action for a #PovertyFreeLondon Join a campaign for change: https://londonchallengepovertyweek.org.uk/%20take%20action/ Attend an event: https://londonchallengepovertyweek.org.uk/whats-on/ Learn more: https://londonchallengepovertyweek.org.uk/ #LDNChallengePovertyWeek Alt text: the image has a blue and pink background and a list of three actions you could take (as in the caption) during London Challenge Poverty Week. The campaign hashtag is also included along with the campaign logo. | Filename: Three actions Type: Single image Size: 1080 x 1350 Temlate: https://www.canva.com/design/DAGRtDUApZA/5AyUHVQjtUeWnbLSIsoskA/view?utm_content=DAGRtDUApZA&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Graphic: https://drive.google.com/file/d/1QYSOvIMhLiLQ54PnidptYlTdJ6YXm2KL/view?usp=sharing | ||||||||||||||||||||||
8 | Wednesday 16 October 2024 | Physical and mental health | ||||||||||||||||||||||
9 | Poverty takes a huge toll on Londoner’s physical and mental health. Children and adults in low income households are two to three times more likely to develop mental health problems than those in the highest. #PovertyFreeLondon #LDNChallengePoverty Alt text: the infographic is in London Challenge Poverty Week blues and pinks. It shows 'more than' and 'less than' signs and reads, 'Children and adults living in low income households* are two to three times more likely to develop mental health problems than those in the highest.’ *lowest 20% income bracket in Great Britain. Source: Mental Health Foundation & Institute of Health Equity, The Marmot Review (2010) | Filename: two to three times Type: Single image Size: 1600 X 2000 Template: https://www.canva.com/design/DAGRrQydPdk/hx8glXrPvtiO61z-w2ufYw/view?utm_content=DAGRrQydPdk&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Graphic: https://drive.google.com/file/d/1QV-8U3FzWK4uNQEziGLsfbbbrKTuI0wp/view?usp=sharing | ||||||||||||||||||||||
10 | Thursday 17 October 2024 | Poverty, dignity and discrimination | ||||||||||||||||||||||
11 | The experience of poverty is often compounded by discrimination, which undermines human dignity. The Changing Realities project captures diary entries from individuals experiencing the harm caused by poverty. #PovertyFreeLondon #LDNChallengePoverty Alt text: Three quotes on pink or blue backgrounds with transparent images of people read, "‘Absolutely anyone can be swept into poverty through circumstances beyond their control - even them. For me it was escaping domestic abuse whilst on unpaid maternity leave, becoming homeless & having to live in a hostel with my 3 children back in 2005. I tried to go back to work but became permanently disabled in 2011.’ (Changing Realities (2023), Gabbie S. ‘I had a spat online over the weekend, because someone said that anyone claiming Universal Credit instead of getting a better paid job was "scum". When I said that I had more than one job and still get Universal Credit, they tracked me down on Facebook and tried to shame me for claiming benefits’ (Changing Realities (2023), Marcie M. ‘This town is divided by wealth. A culture of ostracising from friendship groups due to the stigma of poverty and being a single parent. It's 2023 and yes there are people who are small minded. I'm hurting and depressed living in an area where not welcomed’ ( Changing Realities (2023), Bessie J. | Filename: Quote Carousel Type: Carousel Size: 3 x (1200 x1200) Template: https://www.canva.com/design/DAGRr6kGbmA/GioVbcAWdEdDSfTrpGt0Zg/view?utm_content=DAGRr6kGbmA&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Graphics: https://drive.google.com/drive/folders/1XwIHwdHavMrVUvgnKAKPysqvVo14byh6?usp=sharing | ||||||||||||||||||||||
12 | What one action do you want the government to take to help raise more Londoners out of poverty? #PovertyFreeLondon #LDNChallengePoverty Alt text: A bright patterened blue and pink border surrounds a white box that contains the question from the caption in blue writing. | Filename: Conversation starter 1 Type: single image Size: 1200 x 1200 Template (for Thursday and Friday conversation starters) https://www.canva.com/design/DAGRtKd9TzM/kH6iyMYJ0alrskdQINLVBg/view?utm_content=DAGRtKd9TzM&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Graphic: https://drive.google.com/file/d/1gd5Bn4OIZ-JwltgUDpyo5rmZloxeHlXJ/view?usp=sharing | ||||||||||||||||||||||
13 | Friday 18 October 2024 | Poverty and climate change | ||||||||||||||||||||||
14 | Investment in appropriate housing, the reduction of environmental related diseases linked to pollution and adverse weather and investment in reliable, renewable energy sources is key to tackling social justice and climate protection. #PovertyFreeLondon #LDNChallengePoverty Alt text: an image of a housing estate with a fenced off playground is overlaid with the text from the caption in white with a pink background. The campaign website, londonchallengepovertyweek.org is also included. . | Filename: Climate Change Type: Single Image Size: 1200 x 1200 Template: https://www.canva.com/design/DAGRs0SFmt4/GlDndWqYajWray2NZpDWSg/view?utm_content=DAGRs0SFmt4&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Graphic: https://drive.google.com/file/d/15aPyTqHlRXcqRk3TPJAFbKWbNfaJf-3d/view?usp=sharing | ||||||||||||||||||||||
15 | How should the Mayor of London help reduce pollution? #PovertyFreeLondon #LDNChallengePoverty Alt text: A bright patterned blue and pink border surrounds a white box that contains the question from the caption in blue writing. | Filename: Conversation starter 2 Type: Single image Size 1200 x 1200 Template: https://www.canva.com/design/DAGRtKd9TzM/kH6iyMYJ0alrskdQINLVBg/view?utm_content=DAGRtKd9TzM&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Graphic: https://drive.google.com/file/d/1fQhLFlCiC_CenKldHg_LxNPF05IGAXPG/view?usp=sharing |