| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | AA | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Field | Description | Datatype Mapping | Max Field Length | Values Click arrows for picklists | Demandbase Managed Field | Enrich | Refresh | DBS | Target | Data Integrity | Apex | Object | |||||||||||||||
2 | Account | Field in lead object used in Lead to account Mapping to help Identify the Account record linked to the lead. Related To Account Object. It is tied to a related list in the Account Object that displays all leads linked to account(InsideView) | Lookup(Account) | N/A | Yes | x | Account | |||||||||||||||||||||
3 | Annual Revenue | The annual revenue of a company in USD. | Currency in Salesforce and Money in Microsoft Dynamics CRM | None | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
4 | British SIC Code | This is UK Standard Industrial Classification (SIC) Hierarchy | String | 8 | No | x | Export only | x | Export only | Account, Contact, Lead | ||||||||||||||||||
5 | British SIC Description | This describes the British SIC category of the particular company | String | 255 | No | x | Export only | x | Export only | Account, Contact, Lead | ||||||||||||||||||
6 | Business Structure | The organizational structure of a company. | String | 32 | No | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||||
7 | City | The name of the city. For example, New York or San Francisco. | String, Picklist, and Multipicklist | 50 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
8 | Company Blog URL | The company’s blog website URL. | URL in Salesforce and String in Microsoft Dynamics CRM | 1024 | No | x | x | x | Export only | x | Export only | Account, Contact, Lead | ||||||||||||||||
9 | Company Employee Count/ Number of Employees | Number of employees in a company. This number changes as when employees join or leave a company. The accuracy of this number is validated by our content team periodically to keep it current. | Integer or double | 10 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
10 | Company Facebook URL | The company’s Facebook page URL. | URL in Salesforce and String in Microsoft Dynamics CRM | 1024 | No | x | x | x | Export only | x | Export only | Account, Contact, Lead | ||||||||||||||||
11 | Company LinkedIn URL | The company’s LinkedIn page URL. | URL in Salesforce and String in Microsoft Dynamics CRM | 1024 | No | x | x | x | Export only | x | Export only | Account, Contact, Lead | ||||||||||||||||
12 | Company Logo(In Dynamics only) | Logo of a company | Object | None | No | x | x | Account, Contact, Lead | ||||||||||||||||||||
13 | Company Name | The full name of a company that is refreshed. | String, Picklist, and Multipicklist and String in Microsoft Dynamics CRM. | 255 | No | x | x | x | x | x | Export only | Account, Contact | ||||||||||||||||
14 | Company Status | The current status of a company that is refreshed | String, Picklist, and Multipicklist and String in Microsoft Dynamics CRM | 32 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
15 | Company Twitter URL | The company’s Twitter page URL. | URL in Salesforce and String in Microsoft Dynamics CRM | 1024 | No | x | x | x | x | Export only | Account, Contact, Lead | |||||||||||||||||
16 | Company Type/Ownership | The operating type of the company. | String | 32 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
17 | Contact Age | Age of a contact | String | 50 | No | Export only | x | Export only | Contact, Lead | |||||||||||||||||||
18 | Contact Compensation | The compensation package of a contact. | String | 50 | No | Export only | x | Export only | Contact, Lead | |||||||||||||||||||
19 | Contact Image(In Dynamics only) | Image of a contact | Object | None | No | x | x | Contact, Lead | ||||||||||||||||||||
20 | Contact Quality Score | Contact Quality Score quantifies the predicted accuracy of the contact match based on several factors such as employment last validated date, email deliverability, social presence, number of primary sources, etc. | String | 3 | No | x | Export only | x | Export only | Contact, Lead | ||||||||||||||||||
21 | Country | The name of the Country. For example, United States or Australia. | String, Picklist, and Multipicklist and String in Microsoft Dynamics CRM | 50 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
22 | Description | The detailed description of the company. | Text Area in Salesforce and Memo in Microsoft Dynamics CRM | None | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
23 | Direct Phone/Desk Phone | The publicly available mobile phone number of the contact. | Phone | 256 | No | x | x | x | x | x | Export only | Contact, Lead | ||||||||||||||||
24 | Email address for the executive's current employment | 256 | No | x | x | x | x | x | Export only | Contact, Lead | ||||||||||||||||||
25 | Email Opt Out | |||||||||||||||||||||||||||
26 | Email Validation Status | The result of most recent email validation. | String | 32 | No | x | Export only | x | Export only | Contact, Lead | ||||||||||||||||||
27 | Employment Status | It indicates employment status (Former/Current) for an executive based on our matching | String | 50 | No | Export only | x | Export only | Contact, Lead | |||||||||||||||||||
28 | Equifax ID | A unique Equifax identifier (EFX ID) for a company. For example, Google’s Equifax ID is 015875469. | Picklist, and Multipicklist in Salesforce and Integer in Microsoft Dynamics CRM | 50 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
29 | Executive Area (Contact & Lead) | Area of a contact location. Example: SF Bay Area, NCR Area | String | 1024 | No | x | x | Export only | Contact, Lead | |||||||||||||||||||
30 | Executive City | The name of the contact's city. | String | 64 | No | x | x | x | x | Export only | Contact, Lead | |||||||||||||||||
31 | Executive Country | The name of the contact's country. | String | 64 | No | x | x | x | x | Export only | Contact, Lead | |||||||||||||||||
32 | Executive Description | This is detailed description of an executive. | Text Area in Salesforce and Memo in Microsoft Dynamics CRM | 32000 | No | Export only | x | Export only | Contact, Lead | |||||||||||||||||||
33 | Executive Facebook Profile | An executive’s Facebook page URL. | URL in Salesforce CRM and String in Microsoft Dynamics | 255 | No | Export only | x | Export only | Contact, Lead | |||||||||||||||||||
34 | Executive LinkedIn Profile | The executive’s LinkedIn profile URL. | String | 255 | No | x | x | x | x | x | Export only | Contact, Lead | ||||||||||||||||
35 | Executive State | The name of the contact's state. | String | 64 | No | x | x | x | x | Export only | Contact, Lead | |||||||||||||||||
36 | Executive Twitter Profile | The executive’s Twitter profile URL. | String | 255 | No | x | x | x | x | x | Export only | Contact, Lead | ||||||||||||||||
37 | First Name | The first name of the executive | String | 255 | No | x | x | x | x | x | Export only | Contact, Lead | ||||||||||||||||
38 | Fiscal Year-End (FYE) Date | The fiscal year end month for a company. This is primarily only available for public companies. | Picklist, and Multipicklist in Salesforce and String in Microsoft Dynamics CRM | 10 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
39 | Forbes Global 2000 | A company's ranked position in the Forbes Global 2000 annual list | Integer | None | No | Export only | Export only | Export only | Export only | |||||||||||||||||||
40 | Fortune Ranking | A company's ranked position in the Fortune 500 or 1000 annual list | String | 50 | No | x (in Build a List) | x | x | Export only | Account, Contact, Lead | ||||||||||||||||||
41 | Industry | The type of industry the company belongs to. For example, Google’s industry type is Media: Internet Search & Navigation. | Picklist in Salesforce and Option Setin Microsoft Dynamics CRM | 255 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
42 | InsideView Created | Check box that gets updated if a record is created By IV | Checkbox | None | Locked | x | x | Account, Contact, Lead | ||||||||||||||||||||
43 | InsideView Data Integrity Status | InsideView pushes this value based on whether or not Data Integrity has processed the record. It doesn't matter if the record is matched or unmatched, or if it is part of a recurring or non-recurring process. A processed record is considered as a Managed record. | Text in Salesforce CRM and String in Microsoft Dynamics CRM | 32 | Locked | x | Account, Contact, Lead | |||||||||||||||||||||
44 | InsideView Date Last Updated | Used By DI and SIC | Date updated when a record gets updated by the product | None | Locked | Account, Contact, Lead | ||||||||||||||||||||||
45 | InsideView Employment ID | A unique identifier for an executive's employment at company. An executive can have multiple Employment IDs representing current and past jobs. | ID in Salesforce, Microsoft Dynamics CRM, and Marketo. String in Eloqua. | 10 | Locked | x | x | x | x | x | Export only | Contact, Lead | ||||||||||||||||
46 | InsideView Executive ID | A unique identifier for the executive. The Executive ID represents a unique person rather than an individual job (Employment ID) at a given company (InsideView ID.) A single Executive ID can have multiple Employment IDs representing different jobs, current or past. | ID in Salesforce, Microsoft Dynamics CRM, and Marketo. String in Eloqua. | 10 | Locked | x | x | x | x | x | Export only | Contact, Lead | ||||||||||||||||
47 | InsideView ID | A unique identifier for the company in the InsideView database.For example, Google’s InsideView ID is 736233. | String in Salesforce and Integer in Microsoft Dynamics CRM | 10 | Locked | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
48 | InsideView Match Status | Used By DI and SIC | String | 32 | Locked | Account, Contact, Lead | ||||||||||||||||||||||
49 | InsideView Parent Company ID | A unique identifier for the parent company in the InsideView database. | String | 10 | Locked | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
50 | InsideView Ultimate Parent Company ID | A unique identifier for the ultimate parent company in the InsideView database. | String in Salesforce and Integer in Microsoft Dynamics CRM | 10 | Locked | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
51 | InsideView User Last Updated | Used by DI and SIC(primarily SIC) | String | 255 | Locked | Account, Contact, Lead | ||||||||||||||||||||||
52 | Intent Last Surge Date | The most recent date that a company had a intent surge for a selected intent topic | Date | None | No | Export only (Elite/Add-on) | Export only (Elite/Add-on) | Export only (Elite/Add-on) | ||||||||||||||||||||
53 | Intent Topics (latest score) | Intent topics that are surging (i.e. have a surge score greater than or equal to 70) for a particular company over the past week along with the latest surge score | String | None | No | Export only (Elite/Add-on) | Export only (Elite/Add-on) | Export only (Elite/Add-on) | ||||||||||||||||||||
54 | Job Function | The executive's job function. | String | 1024 | No | x | x | x | x | x | Export only | Contact, Lead | ||||||||||||||||
55 | Job Level | The executive's job level. | String | 1024 | No | x | x | x | x | x | Export only | Contact, Lead | ||||||||||||||||
56 | Last Email Validated Date | The date when the executive's email was last validated. | DateTime (YYYY-MM-DD HH:MM:SS Data) - stored in the background, not visible in the UI. Not available in field mapping as it part of email validation process in IDI. | 35 | No | x | Export only | x | Export only | Contact, Lead | ||||||||||||||||||
57 | Last Name | The last name of the executive | String | 255 | No | x | x | x | x | x | Export only | Contact, Lead | ||||||||||||||||
58 | LastUpdatedDateByIV__c | The last updated date of the company account by InsideView Refresh. | Date/Time in Salesforce and Microsoft Dynamics CRM. | 32 | No | x | x | x | ||||||||||||||||||||
59 | Leads | Related list In Account Object that displays all Leads identified via Lead to Account Mapping | Lookup(Account) | N/A | No | x | ||||||||||||||||||||||
60 | Market Segment | Incoming leads can be tagged with the Market Segment information, which is created in InsideView Apex. For example, if you have created a market segment in InsideView Apex called "Banking Company". Any incoming lead matching your definition would be tagged as a "Banking Company". | Text Area | 50 | No | x | x | x | Account, Contact, Lead | |||||||||||||||||||
61 | Match Score | The match score value for a company account ranging from 1 to 100. Before refreshing an account, this value is calculated based on the user input. If a user enters more input values, the match score is more. If InsideView finds lesser number of matches for the user’s input, the match score for that company account is more.For example, when a user enters the company as Google, Insideview’s database may find multiple matches since there are many accounts for Google company. Therefore, the match score will be low but InsideView will still match all company accounts. | Integer | None | No | x | x | x | Account, Contact, Lead | |||||||||||||||||||
62 | MatchedStatus__c | The company account matched status from InsideView Refresh. | Picklist in Salesforce and Option Set in Microsoft Dynamics CRM. | 50 | No | x | x | x | ||||||||||||||||||||
63 | Mobile Phone | The publicly available mobile phone number of the contact. | Phone in SalesForce and Microsoft Dynamics CRM | 11 | No | x (Elite/Add-on) | x (Elite/Add-on) | x (Elite/Add-on) | Export only (Elite/Add-on) | Contact, Lead | ||||||||||||||||||
64 | Most Recent Quarter | The most recent quarter earning date for a company | String | 50 | No | x | Export only | x | Export only | Account, Contact, Lead | ||||||||||||||||||
65 | Other Employments | Title, company name, and start date listed for current employment | String | x | x | x | x | |||||||||||||||||||||
66 | Parent Company City | The name of the parent company’s city. For example, New York or San Francisco. | String | 50 | No | x | x | x | x | Account, Contact, Lead | ||||||||||||||||||
67 | Parent Company Country | The name of the parent company’s country. For example, United States or Australia | String | 50 | No | x | x | x | Export only | x | Export only | Account, Contact, Lead | ||||||||||||||||
68 | Parent Company Name | The name of the parent company. | String | 255 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
69 | Parent Company Number of Employees | Number of employees in the parent company. | Integer and Double in Salesforce and String in Microsoft Dynamics CRM | 10 | No | x | x | x | x | Account, Contact, Lead | ||||||||||||||||||
70 | Parent Company Revenue | The annual revenue of a parent company in USD. | Currency in Salesforce and Money/Currency in Microsoft Dynamics CRM | None | No | x | x | x | x | Account, Contact, Lead | ||||||||||||||||||
71 | Parent Company State | An abbreviation of the state name for the parent company. For example, NY means New York, and CA means California. | String | 50 | No | x | x | x | x | Account, Contact, Lead | ||||||||||||||||||
72 | Parent Company Street | The street name of the parent company that might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street. | Text Area in Salesforce and String in Microsoft Dynamics CRM | 255 | No | x | x | x | x | Account, Contact, Lead | ||||||||||||||||||
73 | Parent Company Zip | The zip code of the parent company’s address. | String | 52 | No | x | x | x | x | Account, Contact, Lead | ||||||||||||||||||
74 | Parent Industry | The industry of the company's parent company | String | 255 | No | x | x | Account, Contact, Lead | ||||||||||||||||||||
75 | Parent NAICS Code | The NAICS code of the company's parent company | String | 8 | No | x | x | Account, Contact, Lead | ||||||||||||||||||||
76 | Parent Phone | The corporate phone number of the company's parent company | String | 200 | No | x | x | Account, Contact, Lead | ||||||||||||||||||||
77 | Parent SIC Code | The SIC code of the company's parent company | String | 4 | No | x | x | Account, Contact, Lead | ||||||||||||||||||||
78 | Parent Website | The website of the company's parent company | String | 255 | No | x | x | Account, Contact, Lead | ||||||||||||||||||||
79 | Phone/Corporate Phone | The phone number of the company | String | 200 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
80 | Previous Employments | Title, company name, start date, and end date listed for past employment | String | x | x | x | x | |||||||||||||||||||||
81 | Primary Business | The primary business of a company. For example, Oracle's primary business is database software. | String | 255 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
82 | Primary NAICS Code | The six digit North American Industry Classification System (NAICS) code of the company. For example, Google’s NAICS code is 519130. | String | 8 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
83 | Primary NAICS Description | The NAICS description of the company. For example, Google’s NAICS description is Internet Publishing and Broadcasting and Web Search Portals. | String | 255 | No | x | x | x | Export only | x | Export only | Account, Contact, Lead | ||||||||||||||||
84 | Primary SIC Code | The four digit Standard Industrial Classification (SIC) code of the company. For example, Google’s primary SIC code is 7375. | String | 4 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
85 | Primary SIC Description | The SIC description of the company. For example, Google’s SIC description is Information Retrieval Services. | String | 255 | No | x | x | x | Export only | x | Export only | Account, Contact, Lead | ||||||||||||||||
86 | Revenue Currency (Account & Lead) | Currency of Revenue being shown. We keep revenue in 3 currencies: USD, EUR, GBP | String | None | USD, EUR, GBP | No | x | x | Export only | Account, Lead | ||||||||||||||||||
87 | Russell 3000 Ranking | A company's ranked position in the Russell 3000 annual list | Integer | None | No | Export only | Export only | Export only | Export only | |||||||||||||||||||
88 | S&P 500 Ranking | A company's ranked position in the S&P 500 index | Integer | None | No | Export only | Export only | Export only | Export only | |||||||||||||||||||
89 | Site Count | The site count is the number of branches for a company | Double | None | No | x | Export only | x | Export only | Account, Contact, Lead | ||||||||||||||||||
90 | Site Location Count | Number of company sites that has site related information | Double | None | No | x | Export only | x | Export only | |||||||||||||||||||
91 | Site Type | Type of a site | String: Multi-valued field | None | No | x | x | Export only | Account, Contact, Lead | |||||||||||||||||||
92 | Source | This identifies the data source as InsideView (e.g. can be mapped to lead source or other custom field.) | String | 10 | Single value as "InsideView" | No | x | x | x | Export only | Account, Contact, Lead | |||||||||||||||||
93 | State | An abbreviation of the state name. For example, NY means New York, and CA means California. | String, Picklist, and Multipicklist | 50 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
94 | Street | The street name. It might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street. | Textarea | 255 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
95 | Sub Industry | The sub industry type of the company. For example, InsideView's top-level industry type is Computer Software and sub-industry type is Internet Information Services (formerly a Sales Intelligence Software). | Picklist in Salesforce and Option Set in Microsoft Dynamics CRM | 255 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
96 | Target List Name | The name of the Target list the contact belonged to at the time of export. | String | 255 | No | x | Contact, Lead | |||||||||||||||||||||
97 | Technology | Update to 10 technologies can be synced. User has to specify list of 10 technologies from IV list of technologies that can be synced. When company is synced in CRM has 1 or more specified technologies selected, it will be synced in CRM. | String | 255 | No | x (Elite/Add-on) | Export only (Elite/Add-on) | x (Elite/Add-on) | Export only (Elite/Add-on) | Account, Contact, Lead | ||||||||||||||||||
98 | Ticker | The stock market ticker of the company. For example, Oracle’s stock market ticker is ORCL and Alphabet's (Google) ticker is GOOG. | Picklist and Multipicklist in Salesforce and String in Microsoft Dynamics CRM | 50 | No | x | x | x | x | x | Export only | Account, Contact, Lead | ||||||||||||||||
99 | Title | The designation or job title of the executive | String | 1024 | No | x | x | x | x | x | Export only | Contact, Lead | ||||||||||||||||
100 | Ultimate Parent Company City | The name of the ultimate parent company’s city. For example, New York or California. | String | 50 | No | x | x | x | x | Account, Contact, Lead |