Sovrn Taxonomy

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T
1	Segment Type	Sovrn Segment ID	Sovrn Parent Segment ID	Segment Name	Segment Description	Tier Number	Tier 1	Tier 2	Tier 3	Tier 4	Tier 5	Tier 6	Full Path	CPM	% Media Cost	Actively Generated	7 Day Sovrn Cookie Scale, Global	7 Day Sovrn Cookie Scale, US	7 Day HEM Scale, US	1 Day Average IP Scale, Rolling 7 Days, Global

2	Commerce Audience	PIA_2000	0	Purchase Intent	Users who display pruchase intent for a product category based on recent commerce and website engagement.	1	Purchase Intent						Purchase Intent	$0.85	0.10	Yes
3	Commerce Audience	PIA_2001	PIA_2000	Animals and Pet Supplies	Shoppers actively browsing or buying pet-related products for a household animal.	2	Purchase Intent	Animals and Pet Supplies					Purchase Intent > Animals and Pet Supplies	$0.85	0.10	Yes				8,123,981
5	Commerce Audience	PIA_2003	PIA_2000	Arts and Entertainment	Users engaged in cultural or entertainment-related shopping, from books to shows.	2	Purchase Intent	Arts and Entertainment					Purchase Intent > Arts and Entertainment	$0.85	0.10	Yes				20,000,000
6	Commerce Audience	PIA_2004	PIA_2000	Baby and Toddler	Shoppers preparing for or parenting young children through essential baby gear.	2	Purchase Intent	Baby and Toddler					Purchase Intent > Baby and Toddler	$0.85	0.10	Yes				20,000,000
7	Commerce Audience	PIA_2005	PIA_2000	Business and Industrial	Professionals or buyers sourcing tools, machinery, or bulk goods for commercial use.	2	Purchase Intent	Business and Industrial					Purchase Intent > Business and Industrial	$0.85	0.10	Yes				20,000,000
8	Commerce Audience	PIA_2006	PIA_2005	Cameras and Optics	Photography enthusiasts and content creators shopping for cameras, lenses, or optical gear.	2	Purchase Intent	Cameras and Optics					Purchase Intent > Cameras and Optics	$0.85	0.10	Yes				20,000,000
9	Commerce Audience	PIA_2007	PIA_2000	Electronics	Tech-focused consumers browsing for the latest gadgets, devices, or upgrades.	2	Purchase Intent	Electronics					Purchase Intent > Electronics	$0.85	0.10	Yes				19,892,850
11	Commerce Audience	PIA_2009	PIA_2000	Furniture	Shoppers updating or furnishing homes with seating, tables, or decor essentials.	2	Purchase Intent	Furniture					Purchase Intent > Furniture	$0.85	0.10	Yes				8,729,863
12	Commerce Audience	PIA_2010	PIA_2000	Hardware	DIYers or professionals browsing tools, fasteners, or construction gear.	2	Purchase Intent	Hardware					Purchase Intent > Hardware	$0.85	0.10	Yes				7,246,230
13	Commerce Audience	PIA_2011	PIA_2000	Health and Beauty	Wellness-focused shoppers browsing personal care, supplements, or hygiene products.	2	Purchase Intent	Health and Beauty					Purchase Intent > Health and Beauty	$0.85	0.10	Yes				9,441,079
14	Commerce Audience	PIA_2012	PIA_2000	Home and Garden	Homeowners or renters purchasing for decor, maintenance, or outdoor use.	2	Purchase Intent	Home and Garden					Purchase Intent > Home and Garden	$0.85	0.10	Yes				20,000,000
15	Commerce Audience	PIA_2013	PIA_2000	Luggage and Bags	Travelers or commuters seeking suitcases, backpacks, or carry-ons.	2	Purchase Intent	Luggage and Bags					Purchase Intent > Luggage and Bags	$0.85	0.10	Yes				20,000,000
16	Commerce Audience	PIA_2015	PIA_2000	Media	Consumers shopping for physical or digital content such as books, movies, or streaming.	2	Purchase Intent	Media					Purchase Intent > Media	$0.85	0.10	Yes				15,442,896
17	Commerce Audience	PIA_2016	PIA_2000	Office Supplies	Home or corporate office shoppers buying paper, pens, and productivity tools.	2	Purchase Intent	Office Supplies					Purchase Intent > Office Supplies	$0.85	0.10	Yes				13,467,423
18	Commerce Audience	PIA_2018	PIA_2000	Software	Users purchasing or renewing digital tools for productivity or entertainment.	2	Purchase Intent	Software					Purchase Intent > Software	$0.85	0.10	Yes				19,805,605
19	Commerce Audience	PIA_2019	PIA_2000	Sporting Goods	Active users shopping for gear, clothing, or sporting equipment.	2	Purchase Intent	Sporting Goods					Purchase Intent > Sporting Goods	$0.85	0.10	Yes				1,489,924
20	Commerce Audience	PIA_2020	PIA_2000	Toys and Games	Gift-givers or parents purchasing playthings for kids of all ages.	2	Purchase Intent	Toys and Games					Purchase Intent > Toys and Games	$0.85	0.10	Yes				20,000,000
21	Commerce Audience	PIA_2021	PIA_2000	Vehicles and Parts	Car buyers and owners actively shopping for vehicles, auto parts, and accessories.	2	Purchase Intent	Vehicles and Parts					Purchase Intent > Vehicles and Parts	$0.85	0.10	Yes				12,356,618
22	Commerce Audience	PIA_2023	PIA_2001	Live Animals	Consumers actively exploring the purchase of pets, farm animals, or aquatic species for companionship or livestock purposes.	3	Purchase Intent	Animals and Pet Supplies	Live Animals				Purchase Intent > Animals and Pet Supplies > Live Animals	$0.85	0.10	Yes				19,616,810
23	Commerce Audience	PIA_2024	PIA_2001	Pet Supplies	Users researching or purchasing general supplies for pet care and maintenance.	3	Purchase Intent	Animals and Pet Supplies	Pet Supplies				Purchase Intent > Animals and Pet Supplies > Pet Supplies	$0.85	0.10	Yes				7,936,373
24	Commerce Audience	PIA_2033	PIA_2024	Cat Supplies	Cat owners seeking food, toys, litter, or accessories tailored to feline needs.	4	Purchase Intent	Animals and Pet Supplies	Pet Supplies	Cat Supplies			Purchase Intent > Animals and Pet Supplies > Pet Supplies > Cat Supplies	$0.85	0.10	Yes				19,720,885
25	Commerce Audience	PIA_2045	PIA_2024	Dog Supplies	Consumers focused on dog care essentials, from food to leashes and grooming products.	4	Purchase Intent	Animals and Pet Supplies	Pet Supplies	Dog Supplies			Purchase Intent > Animals and Pet Supplies > Pet Supplies > Dog Supplies	$0.85	0.10	Yes				20,000,000
26	Commerce Audience	PIA_2142	PIA_2002	Clothing	Users comparing or shopping for everyday or occasion-based garments.	3	Purchase Intent	Apparel and Accessories	Clothing				Purchase Intent > Apparel and Accessories > Clothing	$0.85	0.10	Yes				5,629,449
27	Commerce Audience	PIA_2143	PIA_2142	Activewear	Fitness-focused individuals looking to purchase performance or workout apparel.	4	Purchase Intent	Apparel and Accessories	Clothing	Activewear			Purchase Intent > Apparel and Accessories > Clothing > Activewear	$0.85	0.10	Yes				6,330,540
28	Commerce Audience	PIA_2152	PIA_2142	Baby and Toddler Clothing	Parents or gift-givers shopping for infant or toddler outfits and essentials.	4	Purchase Intent	Apparel and Accessories	Clothing	Baby and Toddler Clothing			Purchase Intent > Apparel and Accessories > Clothing > Baby and Toddler Clothing	$0.85	0.10	Yes				20,000,000
29	Commerce Audience	PIA_2164	PIA_2142	Dresses	Style-driven users searching for formal or casual dresses for various occasions.	4	Purchase Intent	Apparel and Accessories	Clothing	Dresses			Purchase Intent > Apparel and Accessories > Clothing > Dresses	$0.85	0.10	Yes				20,000,000
30	Commerce Audience	PIA_2169	PIA_2142	Outerwear	Shoppers browsing coats, jackets, and weatherproof layers for style or protection.	4	Purchase Intent	Apparel and Accessories	Clothing	Outerwear			Purchase Intent > Apparel and Accessories > Clothing > Outerwear	$0.85	0.10	Yes				10,431,995
32	Commerce Audience	PIA_2178	PIA_2142	Shirts and Tops	Shoppers evaluating casual or business tops for themselves or others.	4	Purchase Intent	Apparel and Accessories	Clothing	Shirts and Tops			Purchase Intent > Apparel and Accessories > Clothing > Shirts and Tops	$0.85	0.10	Yes				20,000,000
33	Commerce Audience	PIA_2179	PIA_2142	Shorts	Shoppers seeking casual or athletic shorts for warm-weather comfort or performance.	4	Purchase Intent	Apparel and Accessories	Clothing	Shorts			Purchase Intent > Apparel and Accessories > Clothing > Shorts	$0.85	0.10	Yes				6,087,180
34	Commerce Audience	PIA_2180	PIA_2142	Skirts	Fashion buyers choosing skirts in a variety of styles for casual, work, or formal wear.	4	Purchase Intent	Apparel and Accessories	Clothing	Skirts			Purchase Intent > Apparel and Accessories > Clothing > Skirts	$0.85	0.10	Yes				20,000,000
35	Commerce Audience	PIA_2231	PIA_2002	Clothing Accessories	Consumers seeking add-ons like belts, hats, or scarves to complete outfits.	3	Purchase Intent	Apparel and Accessories	Clothing Accessories				Purchase Intent > Apparel and Accessories > Clothing Accessories	$0.85	0.10	Yes				7,819,615
36	Commerce Audience	PIA_2282	PIA_2231	Sunglasses	Style or sun-conscious buyers evaluating eyewear for fashion or function.	4	Purchase Intent	Apparel and Accessories	Clothing Accessories	Sunglasses			Purchase Intent > Apparel and Accessories > Clothing Accessories > Sunglasses	$0.85	0.10	Yes				20,000,000
37	Commerce Audience	PIA_2291	PIA_2002	Costumes and Accessories	Shoppers seeking costumes and related accessories for themed events, cosplay, or seasonal celebrations.	3	Purchase Intent	Apparel and Accessories	Costumes and Accessories				Purchase Intent > Apparel and Accessories > Costumes and Accessories	$0.85	0.10	Yes				20,000,000
42	Commerce Audience	PIA_2335	PIA_2231	Shoes	Individuals looking for footwear, ranging from fashion to function across age groups.	3	Purchase Intent	Apparel and Accessories	Shoes				Purchase Intent > Apparel and Accessories > Shoes	$0.85	0.10	Yes				7,782,856
43	Commerce Audience	PIA_2337	PIA_2003	Event Tickets	Buyers planning outings or experiences, shopping for concert, theater, or sports tickets.	3	Purchase Intent	Arts and Entertainment	Event Tickets				Purchase Intent > Arts and Entertainment > Event Tickets	$0.85	0.10	Yes				20,000,000
44	Commerce Audience	PIA_2338	PIA_2003	Hobbies and Creative Arts	Individuals actively purchasing materials or tools for crafting, art-making, or hobby-related projects.	3	Purchase Intent	Arts and Entertainment	Hobbies and Creative Arts				Purchase Intent > Arts and Entertainment > Hobbies and Creative Arts	$0.85	0.10	Yes				10,071,406
45	Commerce Audience	PIA_2394	PIA_2003	Party and Celebration	Individuals preparing for birthdays, holidays, or themed celebrations with decorations or supplies.	3	Purchase Intent	Arts and Entertainment	Party and Celebration				Purchase Intent > Arts and Entertainment > Party and Celebration	$0.85	0.10	Yes				20,000,000
48	Commerce Audience	PIA_2448	PIA_2004	Baby Gift Sets	Gift-givers selecting curated items for baby showers or new parents.	3	Purchase Intent	Baby and Toddler	Baby Gift Sets				Purchase Intent > Baby and Toddler > Baby Gift Sets	$0.85	0.10	Yes				20,000,000
49	Commerce Audience	PIA_2449	PIA_2004	Baby Health	Health-conscious parents researching wellness products for infants and toddlers.	3	Purchase Intent	Baby and Toddler	Baby Health				Purchase Intent > Baby and Toddler > Baby Health	$0.85	0.10	Yes				20,000,000
50	Commerce Audience	PIA_2455	PIA_2004	Baby Safety	Users purchasing childproofing gear or monitoring devices for safety-conscious homes.	3	Purchase Intent	Baby and Toddler	Baby Safety				Purchase Intent > Baby and Toddler > Baby Safety	$0.85	0.10	Yes				20,000,000
51	Commerce Audience	PIA_2462	PIA_2004	Baby Toys and Activity Equipment	Parents or gift-givers selecting age-appropriate entertainment and learning toys.	3	Purchase Intent	Baby and Toddler	Baby Toys and Activity Equipment				Purchase Intent > Baby and Toddler > Baby Toys and Activity Equipment	$0.85	0.10	Yes				20,000,000
52	Commerce Audience	PIA_2478	PIA_2004	Baby Transport	Shoppers looking for carriers, travel systems, or baby seats for mobility.	3	Purchase Intent	Baby and Toddler	Baby Transport				Purchase Intent > Baby and Toddler > Baby Transport	$0.85	0.10	Yes				20,000,000
54	Commerce Audience	PIA_2482	PIA_2004	Baby Transport Accessories	Caregivers looking for add-ons and upgrades to strollers, car seats, and carriers.	3	Purchase Intent	Baby and Toddler	Baby Transport Accessories				Purchase Intent > Baby and Toddler > Baby Transport Accessories	$0.85	0.10	Yes				20,000,000
55	Commerce Audience	PIA_2488	PIA_2004	Diapering	Parents exploring products for changing, including wipes, creams, and changing pads.	3	Purchase Intent	Baby and Toddler	Diapering				Purchase Intent > Baby and Toddler > Diapering	$0.85	0.10	Yes				20,000,000
57	Commerce Audience	PIA_2501	PIA_2004	Nursing and Feeding	Parents shopping for breastfeeding, bottle-feeding, or toddler meal prep supplies.	3	Purchase Intent	Baby and Toddler	Nursing and Feeding				Purchase Intent > Baby and Toddler > Nursing and Feeding	$0.85	0.10	Yes				20,000,000
58	Commerce Audience	PIA_2525	PIA_2004	Potty Training	Caregivers actively exploring potty seats, training pants, and reward systems.	3	Purchase Intent	Baby and Toddler	Potty Training				Purchase Intent > Baby and Toddler > Potty Training	$0.85	0.10	Yes				18,661,542
59	Commerce Audience	PIA_2528	PIA_2004	Swaddling and Receiving Blankets	Buyers seeking cozy, comforting blankets for swaddling or infant care.	3	Purchase Intent	Baby and Toddler	Swaddling and Receiving Blankets				Purchase Intent > Baby and Toddler > Swaddling and Receiving Blankets	$0.85	0.10	Yes				20,000,000
88	Commerce Audience	PIA_2790	PIA_2006	Cameras	Consumers actively researching or buying digital or film-based photography equipment.	3	Purchase Intent	Cameras and Optics	Cameras				Purchase Intent > Cameras and Optics > Cameras	$0.85	0.10	Yes				12,244,804
89	Commerce Audience	PIA_2799	PIA_2006	Optics	Buyers exploring magnifiers, scopes, or high-precision lenses.	3	Purchase Intent	Cameras and Optics	Optics				Purchase Intent > Cameras and Optics > Optics	$0.85	0.10	Yes				20,000,000
90	Commerce Audience	PIA_2807	PIA_2006	Photography	Hobbyists and professionals purchasing gear or tools for creative or commercial photo work.	3	Purchase Intent	Cameras and Optics	Photography				Purchase Intent > Cameras and Optics > Photography	$0.85	0.10	Yes				19,514,908
91	Commerce Audience	PIA_2826	PIA_2007	Arcade Equipment	Buyers sourcing arcade machines for entertainment venues or collectors’ setups.	3	Purchase Intent	Electronics	Arcade Equipment				Purchase Intent > Electronics > Arcade Equipment	$0.85	0.10	Yes				20,000,000
92	Commerce Audience	PIA_2833	PIA_2007	Audio	Shoppers seeking headphones, speakers, or audio systems for personal or professional use.	3	Purchase Intent	Electronics	Audio				Purchase Intent > Electronics > Audio	$0.85	0.10	Yes				15,194,231
97	Commerce Audience	PIA_2904	PIA_2007	Communications	Buyers acquiring radios, intercoms, or mobile communications tools.	3	Purchase Intent	Electronics	Communications				Purchase Intent > Electronics > Communications	$0.85	0.10	Yes				20,000,000
98	Commerce Audience	PIA_2920	PIA_2904	Mobile Phones	Consumers choosing new smartphones and mobile devices across brands and models.	5	Purchase Intent	Electronics	Communications	Telephony	Mobile Phones		Purchase Intent > Electronics > Communications > Telephony > Mobile Phones	$0.85	0.10	Yes				20,000,000
99	Commerce Audience	PIA_2924	PIA_2007	Components	Technicians and hobbyists purchasing electronic parts for repairs or DIY projects.	3	Purchase Intent	Electronics	Components				Purchase Intent > Electronics > Components	$0.85	0.10	Yes				20,000,000
100	Commerce Audience	PIA_2932	PIA_2007	Computers	Users comparing laptops, desktops, or components for work, gaming, or personal use.	3	Purchase Intent	Electronics	Computers				Purchase Intent > Electronics > Computers	$0.85	0.10	Yes				13,632,946
101	Commerce Audience	PIA_2941	PIA_2932	Laptops	Buyers selecting portable computers for work, study, or entertainment.	4	Purchase Intent	Electronics	Computers	Laptops			Purchase Intent > Electronics > Computers > Laptops	$0.85	0.10	Yes				11,953,882
102	Commerce Audience	PIA_2943	PIA_2932	Tablet Computers	Shoppers comparing tablets for productivity, creativity, or media consumption.	4	Purchase Intent	Electronics	Computers	Tablet Computers			Purchase Intent > Electronics > Computers > Tablet Computers	$0.85	0.10	Yes				11,135,643
103	Commerce Audience	PIA_2948	PIA_2007	Electronics Accessories	Consumers adding cables, mounts, or protective gear to enhance device functionality.	3	Purchase Intent	Electronics	Electronics Accessories				Purchase Intent > Electronics > Electronics Accessories	$0.85	0.10	Yes				11,284,948
108	Commerce Audience	PIA_3045	PIA_2007	GPS Tracking Devices	Buyers focused on asset tracking, fleet monitoring, or personal safety.	3	Purchase Intent	Electronics	GPS Tracking Devices				Purchase Intent > Electronics > GPS Tracking Devices	$0.85	0.10	Yes				18,220,829
109	Commerce Audience	PIA_3046	PIA_2007	Marine Electronics	Boaters and marine professionals shopping for sonar, radar, or navigation tools.	3	Purchase Intent	Electronics	Marine Electronics				Purchase Intent > Electronics > Marine Electronics	$0.85	0.10	Yes				5,471,645
110	Commerce Audience	PIA_3053	PIA_2007	Networking	Individuals or businesses purchasing routers, switches, or cables for connectivity.	3	Purchase Intent	Electronics	Networking				Purchase Intent > Electronics > Networking	$0.85	0.10	Yes				20,000,000
116	Commerce Audience	PIA_3083	PIA_2007	Video	Consumers shopping for video cameras, players, or editing tools.	3	Purchase Intent	Electronics	Video				Purchase Intent > Electronics > Video	$0.85	0.10	Yes				20,000,000
117	Commerce Audience	PIA_3092	PIA_3083	Televisions	Shoppers upgrading to larger, higher-resolution, or smart TV models.	4	Purchase Intent	Electronics	Video	Televisions			Purchase Intent > Electronics > Video > Televisions	$0.85	0.10	Yes				19,783,216
119	Commerce Audience	PIA_3112	PIA_2007	Video Game Consoles	Gamers or gift-buyers searching for gaming hardware or bundled systems.	3	Purchase Intent	Electronics	Video Game Consoles				Purchase Intent > Electronics > Video Game Consoles	$0.85	0.10	Yes				20,000,000
120	Commerce Audience	PIA_3114	PIA_2008	Beverages	Shoppers seeking soft drinks, juices, or specialty drinks.	3	Purchase Intent	Food and Beverages	Beverages				Purchase Intent > Food and Beverages > Beverages	$0.85	0.10	Yes				10,319,677
122	Commerce Audience	PIA_3124	PIA_3114	Coffee	Caffeine lovers evaluating whole beans, pods, or coffee-making accessories.	4	Purchase Intent	Food and Beverages	Beverages	Coffee			Purchase Intent > Food and Beverages > Beverages > Coffee	$0.85	0.10	Yes				20,000,000
126	Commerce Audience	PIA_3133	PIA_3114	Sports and Energy Drinks	Fitness-focused or on-the-go consumers looking for hydration or energy boosters.	4	Purchase Intent	Food and Beverages	Beverages	Sports and Energy Drinks			Purchase Intent > Food and Beverages > Beverages > Sports and Energy Drinks	$0.85	0.10	Yes				20,000,000
129	Commerce Audience	PIA_3141	PIA_2008	Food Items	Users stocking up on pantry goods or cooking staples.	3	Purchase Intent	Food and Beverages	Food Items				Purchase Intent > Food and Beverages > Food Items	$0.85	0.10	Yes				20,000,000
131	Commerce Audience	PIA_3160	PIA_3141	Condiments and Sauces	Culinary shoppers looking to flavor meals with dressings, sauces, or marinades.	4	Purchase Intent	Food and Beverages	Food Items	Condiments and Sauces			Purchase Intent > Food and Beverages > Food Items > Condiments and Sauces	$0.85	0.10	Yes				20,000,000
132	Commerce Audience	PIA_3187	PIA_3141	Cooking and Baking Ingredients	Home cooks sourcing ingredients like flour, spices, or baking mixes.	4	Purchase Intent	Food and Beverages	Food Items	Cooking and Baking Ingredients			Purchase Intent > Food and Beverages > Food Items > Cooking and Baking Ingredients	$0.85	0.10	Yes				20,000,000
133	Commerce Audience	PIA_3224	PIA_3141	Dairy Products	Shoppers seeking milk, cheese, yogurt, or non-dairy alternatives.	4	Purchase Intent	Food and Beverages	Food Items	Dairy Products			Purchase Intent > Food and Beverages > Food Items > Dairy Products	$0.85	0.10	Yes				20,000,000
134	Commerce Audience	PIA_3233	PIA_3141	Dips and Spreads	Entertainers or snackers browsing hummus, guac, or other spreads.	4	Purchase Intent	Food and Beverages	Food Items	Dips and Spreads			Purchase Intent > Food and Beverages > Food Items > Dips and Spreads	$0.85	0.10	Yes				15,511,861
147	Commerce Audience	PIA_3321	PIA_2009	Baby and Toddler Furniture	Buyers actively exploring options for baby and toddler furniture to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Furniture	Baby and Toddler Furniture				Purchase Intent > Furniture > Baby and Toddler Furniture	$0.85	0.10	Yes				18,666,140
148	Commerce Audience	PIA_3332	PIA_2009	Beds and Accessories	Consumers buying mattresses, bed frames, or sleep accessories.	3	Purchase Intent	Furniture	Beds and Accessories				Purchase Intent > Furniture > Beds and Accessories	$0.85	0.10	Yes				20,000,000
149	Commerce Audience	PIA_3337	PIA_3332	Mattresses	Buyers shopping for new or replacement mattresses for home or guest use.	4	Purchase Intent	Furniture	Beds and Accessories	Mattresses			Purchase Intent > Furniture > Beds and Accessories > Mattresses	$0.85	0.10	Yes				20,000,000
153	Commerce Audience	PIA_3342	PIA_2009	Cabinets and Storage	Customers considering new cabinets and storage to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Furniture	Cabinets and Storage				Purchase Intent > Furniture > Cabinets and Storage	$0.85	0.10	Yes				6,472,010
156	Commerce Audience	PIA_3366	PIA_2009	Chairs	Individuals sourcing chairs to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Furniture	Chairs				Purchase Intent > Furniture > Chairs	$0.85	0.10	Yes				20,000,000
157	Commerce Audience	PIA_3379	PIA_2009	Entertainment Centers and TV Stands	People investing in entertainment centers and tv stands to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Furniture	Entertainment Centers and TV Stands				Purchase Intent > Furniture > Entertainment Centers and TV Stands	$0.85	0.10	Yes				13,643,167
158	Commerce Audience	PIA_3380	PIA_2009	Furniture Sets	Those seeking to upgrade with furniture sets to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Furniture	Furniture Sets				Purchase Intent > Furniture > Furniture Sets	$0.85	0.10	Yes				20,000,000
162	Commerce Audience	PIA_3388	PIA_2009	Office Furniture	People investing in office furniture to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Furniture	Office Furniture				Purchase Intent > Furniture > Office Furniture	$0.85	0.10	Yes				20,000,000
165	Commerce Audience	PIA_3401	PIA_2009	Outdoor Furniture	Those seeking to upgrade with outdoor furniture to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Furniture	Outdoor Furniture				Purchase Intent > Furniture > Outdoor Furniture	$0.85	0.10	Yes				20,000,000
169	Commerce Audience	PIA_3417	PIA_2009	Shelving	Users browsing for shelving to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Furniture	Shelving				Purchase Intent > Furniture > Shelving	$0.85	0.10	Yes				20,000,000
172	Commerce Audience	PIA_3425	PIA_2009	Sofas	Those seeking to upgrade with sofas to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Furniture	Sofas				Purchase Intent > Furniture > Sofas	$0.85	0.10	Yes				7,282,685
174	Commerce Audience	PIA_3429	PIA_2009	Tables	People in the market for tables to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Furniture	Tables				Purchase Intent > Furniture > Tables	$0.85	0.10	Yes				20,000,000
180	Commerce Audience	PIA_3528	PIA_2010	Hardware Accessories	People in the market for hardware accessories to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Hardware	Hardware Accessories				Purchase Intent > Hardware > Hardware Accessories	$0.85	0.10	Yes				18,016,584
183	Commerce Audience	PIA_3601	PIA_2010	Locks and Keys	Those seeking to upgrade with locks and keys to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Hardware	Locks and Keys				Purchase Intent > Hardware > Locks and Keys	$0.85	0.10	Yes				18,456,302
184	Commerce Audience	PIA_3606	PIA_2010	Plumbing	Users browsing for plumbing to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Hardware	Plumbing				Purchase Intent > Hardware > Plumbing	$0.85	0.10	Yes				20,000,000
189	Commerce Audience	PIA_3747	PIA_2010	Tools	People investing in tools to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Hardware	Tools				Purchase Intent > Hardware > Tools	$0.85	0.10	Yes				17,339,810
191	Commerce Audience	PIA_3943	PIA_3921	Condoms	Individuals seeking contraception or sexual wellness products.	4	Purchase Intent	Health and Beauty	Health Care	Condoms			Purchase Intent > Health and Beauty > Health Care > Condoms	$0.85	0.10	Yes				17,554,420
192	Commerce Audience	PIA_3953	PIA_3921	Fitness and Nutrition	Health-conscious shoppers interested in supplements, equipment, or dietary products.	4	Purchase Intent	Health and Beauty	Health Care	Fitness and Nutrition			Purchase Intent > Health and Beauty > Health Care > Fitness and Nutrition	$0.85	0.10	Yes				13,279,655
194	Commerce Audience	PIA_4000	PIA_2011	Personal Care	Shoppers looking for hygiene or grooming items like razors, toothpaste, or lotions.	3	Purchase Intent	Health and Beauty	Personal Care				Purchase Intent > Health and Beauty > Personal Care	$0.85	0.10	Yes				10,999,942
195	Commerce Audience	PIA_4003	PIA_4000	Cosmetics	Beauty enthusiasts exploring makeup or skincare for self-care or events.	4	Purchase Intent	Health and Beauty	Personal Care	Cosmetics			Purchase Intent > Health and Beauty > Personal Care > Cosmetics	$0.85	0.10	Yes				20,000,000
197	Commerce Audience	PIA_4028	PIA_4000	Feminine Sanitary Supplies	Women shopping for menstrual care or hygiene products.	4	Purchase Intent	Health and Beauty	Personal Care	Feminine Sanitary Supplies			Purchase Intent > Health and Beauty > Personal Care > Feminine Sanitary Supplies	$0.85	0.10	Yes				20,000,000
204	Commerce Audience	PIA_4116	PIA_2011	Bathroom Accessories	Buyers actively exploring options for bathroom accessories to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Home and Garden	Bathroom Accessories				Purchase Intent > Home and Garden > Bathroom Accessories	$0.85	0.10	Yes				20,000,000
205	Commerce Audience	PIA_4138	PIA_2012	Business and Home Security	People in the market for business and home security to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Home and Garden	Business and Home Security				Purchase Intent > Home and Garden > Business and Home Security	$0.85	0.10	Yes				7,176,241
206	Commerce Audience	PIA_4148	PIA_2012	Decor	Households or businesses purchasing decor to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Home and Garden	Decor				Purchase Intent > Home and Garden > Decor	$0.85	0.10	Yes				11,156,763
207	Commerce Audience	PIA_4280	PIA_2012	Emergency Preparedness	Consumers interested in purchasing emergency preparedness to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Home and Garden	Emergency Preparedness				Purchase Intent > Home and Garden > Emergency Preparedness	$0.85	0.10	Yes				19,536,182
211	Commerce Audience	PIA_4310	PIA_2012	Household Appliance Accessories	People investing in household appliance accessories to upgrade, organize, or furnish their living, working, or recreational spaces.	3	Purchase Intent	Home and Garden	Household Appliance Accessories				Purchase Intent > Home and Garden > Household Appliance Accessories	$0.85	0.10	Yes				20,000,000