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key: 5 points = excellent; 1 point = very poor
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ThemeRequirementMarketoHubSpotJahia
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Best PracticesOur marketing managers can access online documentation and tutorials to better utilize the platform555
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The Platform leverages trends/metrics to recommend optimizations and add value to campaigns225
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ContentOur marketing managers can access a library of content, copy, and creative to build and customize emails and LPs355
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Our marketing managers can resize images335
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CostsMarketing's estimated costs per month for platformTBDTBDTBD
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Marketing isn't penalized for rapidly growing its contact database325
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Email NurtureOur marketing managers can create email nurture campaigns and automatically trigger follow up actions based on schedules or engagement (clicks, opens, etc.)550
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The Platform uses reputable security protocols (SPF/DKIM and communications limits)550
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The Platform is user-friendly for our marketing managers.343
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Our marketing managers can quickly build or adjust emails and deploy without significant lead time or needing intervention/actions from others450
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Our marketing managers can test and optimize email subject lines, CTAs, creative, etc. based on real-time data to determine effectiveness (and pivot as needed)530
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IntegrationsThe Platform can integrate engagement from site chat software (i.e. Drift)Native/APINative/APIAPI
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The Platform can trigger SMS campaigns and integrate SMS engagementAPINative/APINative/API
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Landing PagesOur marketing managers can customize landing pages555
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Our marketing managers can customize forms553
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Our marketing managers can report on landing page visits and conversions445
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Lead ManagementOur marketing managers can see their lead database and create segments553
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Our data team can customize and update lead scoring.554
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Our data team can customize and update lead lifecycle.535
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Our data team can customize and update fields, custom objects, and custom activities capabilities535
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Marketing ReportsOur marketing managers can pull accurate reports across channels that show who customers are, what their web journey looks like, and where they fall off and/or convert441
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Our marketing managers can see engagement activity/history on the contact level334
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Our marketing managers can report on the larger picture of how triggered emails are performing (as a group, not just a per-send or daily click basis)330
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Our marketing managers can automate some reports so they are regularly refreshed and batched to the team for review443
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Our data team can create automation to regularly clean or normalize data.543
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Our marketing managers can tag content offers and report on content engagement across channels535
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Quality ControlOur marketing managers have reliable templates that work, and a simple deployment checklist334
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Web TrackingOur marketing managers can see conversion data that reflects a clean, linear path "from communication to completion" of CTA335
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Our marketing managers can see visits to individual landign pages, including time spent browsing, so they can see how visitors interact with the website445
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Our marketing managers can create vanity URLs - our.com/exciting-page334
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Subtotal score (higher is better)10910392
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In 10 words...Tough to maintain. Most powerful automation capabilities.Easier UI and reporting. Hard to scale/customize.Powerful & customizable. Meets many reqs.
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▪ Content and event programs: automated vs. manual
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