Vendor compare/contrast

	A	B	C	D	E
1			key: 5 points = excellent; 1 point = very poor
2	Theme	Requirement	Marketo	HubSpot	Jahia

3	Best Practices	Our marketing managers can access online documentation and tutorials to better utilize the platform	5	5	5
4	Best Practices	The Platform leverages trends/metrics to recommend optimizations and add value to campaigns	2	2	5
5	Content	Our marketing managers can access a library of content, copy, and creative to build and customize emails and LPs	3	5	5
6	Content	Our marketing managers can resize images	3	3	5
7	Costs	Marketing's estimated costs per month for platform	TBD	TBD	TBD
8	Costs	Marketing isn't penalized for rapidly growing its contact database	3	2	5
9	Email Nurture	Our marketing managers can create email nurture campaigns and automatically trigger follow up actions based on schedules or engagement (clicks, opens, etc.)	5	5	0
10		The Platform uses reputable security protocols (SPF/DKIM and communications limits)	5	5	0
11		The Platform is user-friendly for our marketing managers.	3	4	3
12		Our marketing managers can quickly build or adjust emails and deploy without significant lead time or needing intervention/actions from others	4	5	0
13		Our marketing managers can test and optimize email subject lines, CTAs, creative, etc. based on real-time data to determine effectiveness (and pivot as needed)	5	3	0
14	Integrations	The Platform can integrate engagement from site chat software (i.e. Drift)	Native/API	Native/API	API
15	Integrations	The Platform can trigger SMS campaigns and integrate SMS engagement	API	Native/API	Native/API
16	Landing Pages	Our marketing managers can customize landing pages	5	5	5
17		Our marketing managers can customize forms	5	5	3
18		Our marketing managers can report on landing page visits and conversions	4	4	5
19	Lead Management	Our marketing managers can see their lead database and create segments	5	5	3
20		Our data team can customize and update lead scoring.	5	3	4
21		Our data team can customize and update lead lifecycle.	5	3	5
22		Our data team can customize and update fields, custom objects, and custom activities capabilities	5	3	5
23	Marketing Reports	Our marketing managers can pull accurate reports across channels that show who customers are, what their web journey looks like, and where they fall off and/or convert	4	4	1
24		Our marketing managers can see engagement activity/history on the contact level	3	3	4
25		Our marketing managers can report on the larger picture of how triggered emails are performing (as a group, not just a per-send or daily click basis)	3	3	0
26		Our marketing managers can automate some reports so they are regularly refreshed and batched to the team for review	4	4	3
27		Our data team can create automation to regularly clean or normalize data.	5	4	3
28		Our marketing managers can tag content offers and report on content engagement across channels	5	3	5
29	Quality Control	Our marketing managers have reliable templates that work, and a simple deployment checklist	3	3	4
30	Web Tracking	Our marketing managers can see conversion data that reflects a clean, linear path "from communication to completion" of CTA	3	3	5
31		Our marketing managers can see visits to individual landign pages, including time spent browsing, so they can see how visitors interact with the website	4	4	5
32		Our marketing managers can create vanity URLs - our.com/exciting-page	3	3	4
33		Subtotal score (higher is better)	109	101	92
34		In 10 words...	Tough to maintain. Most powerful automation capabilities.	Easier UI and reporting. Hard to scale/customize.	Powerful & customizable. Meets many reqs.
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51		▪ Content and event programs: automated vs. manual
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