iPhone Franchise Value
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Product life cycle (in years)Smartphone market growth rateAfter-tax Operating MarginCustomer loss%Customer gain%Cost of innovationCost of capitalValue of iPhone franchise
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Aswath Damodaran36153%10%6012$307
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Tim Blackwell310153%15%7013.5
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Jason Listhaus27184%8%5011$243
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Santhosh Sarangan25204%7%5011$236
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2.57174%8%7013332
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Abhishek Aneja25205%5%4012
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christian gutiƩrrez210165%6%7014$192.19
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Michael Gabriel26175%10%4011$264
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Rouz Azari26185%8%4011$262
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Shakti Singh Rathore2-3 yrs(cyclical)6215%5%50%11%$267.28
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Tim Creelman28187%10%50%11%$313
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Amber Turley36198%9%55%11%$265.91
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Dan Levy2.5717.68%8%4512$265
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Abhigyan Mandal2619386011$263
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Bobby Cremins28204126012$332
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Davide Forte45185105012$222
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Takuto Kawamura2520695012$217
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Andrea Rodriguez17208105511$192
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Tim Cook2818866012
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Daniel Tredicce242010%4511$243
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Hans3751243015
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John2712.510%5%50%12.5$105.69
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