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1 | Objective | Key Result | Type | Start Value | End Value | Units | Preparatory Actions | Metric Actions | Measurement | Notes | R (responsible) | A (accountable) | C (consulted) | I (informed) | Start date | End date | Status | |||||||||||||||||||
2 | North Star | ​ | ​ | Measurement | Notes | ​ | ​ | ​ | ​ | m/d/yyyy | m/d/yyyy | ​ | ||||||||||||||||||||||||
3 | Objective | Increase proxy metric for active developer count | Lag | 100 | 200 | Developers | - define metric calculation - create custom dashboard | N/A | - 30 day WMA of acounts that have submitted 1 or more "developer transactions" - Tracked in dashboard at: TODO | - Detailed spec of the metric calculation: TODO | DevCommunity | DevSuccess | DevCoreComp | Product | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
4 | Objective | Increase proxy metric for developer transaction count | Lag | 1000 | 2000 | Transactions | - define metric calculation - create custom dashboard | N/A | - 30 day WMA of number of "developer transactions" - Tracked in dashboard at: TODO | - Detailed spec of the metric calculation: TODO | DevCommunity | DevEducation | DevCoreComp | Product | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
5 | Objective | ​ | ​ | Measurement | Notes | ​ | ​ | ​ | ​ | m/d/yyyy | m/d/yyyy | ​ | ||||||||||||||||||||||||
6 | Developer Core Components | ​ | ​ | Measurement | Notes | ​ | ​ | ​ | ​ | m/d/yyyy | m/d/yyyy | ​ | ||||||||||||||||||||||||
7 | Objective | Increase the number of refined developer personas | Lead | 0 | 3 | Plans | - decision on selection of segments and personas | - conduct desk research + surveys - hold meetings with stakeholders from other teams to identify priorities | - number of personas that are completed - manual count | - Detailed definition of a completed persona + methodology: TODO | DevCoreComp | DevMarketing | Product | Marketing | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
8 | Objective | Increased the number of completed developer journey maps | Lead | 0 | 3 | Plans | - pre-req: complete refined dev personas | - determine the developer touchpoints for each persona - conduct focus groups with developers in target segments | - number of dev journey maps that are completed - manual count | - Detailed definition of a completed journey map + methodology: TODO | DevCoreComp | DevSuccess | Product | Engineering | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
9 | Objective | ​ | ​ | Measurement | Notes | ​ | ​ | ​ | ​ | m/d/yyyy | m/d/yyyy | ​ | ||||||||||||||||||||||||
10 | Developer Marketing | ​ | ​ | Measurement | Notes | ​ | ​ | ​ | ​ | m/d/yyyy | m/d/yyyy | ​ | ||||||||||||||||||||||||
11 | Objective | Increase the number of developers who have viewed an email or advertisement | Lead | 5000 | 1000 | Developers | - craft drip email sequence - craft advertisements | - set up triggers in email automation tool to trigger drip email sequence - purchase ads on platforms | - analytics/ dashboard provided by email automation tool - analytics/ dashboard provided by advertising platform | Notes | DevMarketing | Marketing | DevEducation | DevSuccess | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
12 | Objective | Increase the number of developers who have opened a CTA in an email or advertisement | Lag | 200 | 400 | Developers | - create A/B test versions for emails - create A/B test versions for ads - analyse performance and iterate | N/A | - analytics/ dashboard provided by email automation tool - analytics/ dashboard provided by advertising platform | Notes | Marketing | DevMarketing | DevEducation | DevSuccess | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
13 | Objective | ​ | ​ | Measurement | Notes | ​ | ​ | ​ | ​ | m/d/yyyy | m/d/yyyy | ​ | ||||||||||||||||||||||||
14 | Developer Education | ​ | ​ | Measurement | Notes | ​ | ​ | ​ | ​ | m/d/yyyy | m/d/yyyy | ​ | ||||||||||||||||||||||||
15 | Objective | Increase the number of demo repos, written tutorials, and video walkthroughs | Lead | 60 | 75 | Content | - content planning... use upcoming conferences, meetups, and hackathons as inputs - create/ refine a base template for demo repos - create documentation standards for written tutorials - create an asset library/ process checklist for video walkthroughs | - code demo repos - write tutorials - record videos | - each example within a demo repo counts as 1 - each example within a written tutorial counts as 1 - each video of an example counts as 1 - manual count | Notes | DevEducation | DevSuccess | DevCoreComp | Engineering | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
16 | Objective | Increase the number of webinars/ meetups/ conferences spoken at | Lead | 50 | 60 | Events | - submit CFPs - create/ update content library of workshops and presentations | - deliver the workshop or presentation | - track in an events calendar - manual count | Notes | DevEducation | DevMarketing | DevCoreComp | Marketing | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
17 | Objective | Increase the number of passively educated developers | Lag | 10000 | 12000 | Developers | - enable and configure the analtyics in each platform used - agree on the metric(s) that will be counted from each analytics platform | N/A | - number of tutorial pages read - number of youtube videos watched - track using web analytics, youtube analytics, LMS platform analytics | - where possible use the "unique visitors" count (or equivalent) of these views | DevEducation | DevMarketing | DevCommunity | Product | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
18 | Objective | Increase the number of actively educated developers | Lag | 100 | 120 | Developers | - pre-req (partial): incoporate the collection of custom metrics into the base template for demo repos, or into the specific repos for the tutorials | N/A | - number of demo repos where tutorial was attempted - track using custom query on on-chain activity | Notes | DevEducation | DevSuccess | DevCommunity | Product | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
19 | Objective | ​ | ​ | Measurement | Notes | ​ | ​ | ​ | ​ | m/d/yyyy | m/d/yyyy | ​ | ||||||||||||||||||||||||
20 | Developer Success | ​ | ​ | Measurement | Notes | ​ | ​ | ​ | ​ | m/d/yyyy | m/d/yyyy | ​ | ||||||||||||||||||||||||
21 | Objective | Increase the number of bounties available for building on hackathons | Lead | 100 | 125 | Content | - craft judging rubrics for hackathon entries - craft bounties for 1st-timer developers - craft bounties for seasoned developers | - coordinate budget and sponsor hackathons - record demo videos for hackathon attendees - code demo repos for hackathon attendees - mentor hackathon attendees | - track in an events calendar - manual count | Notes | DevSuccess | DevCommunity | DevMarketing | Marketing | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
22 | Objective | Decrease the number of developer friction points | Lead | 100 | 75 | Frictions | - conduct developer survey - conduct developer usability test - conduct developer friction audit | - identify dev friction points - prioritise fixes through product/ engineering - find alternate resolutions such as workarounds | - track in a team wiki page - manual count | Notes | DevSuccess | DevCoreComp | Engineering | DevCommunity | 2024-10-01 | 2024-12-31 | Planning | |||||||||||||||||||
23 | Objective | ​ | ​ | Measurement | Notes | ​ | ​ | ​ | ​ | m/d/yyyy | m/d/yyyy | ​ | ||||||||||||||||||||||||
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