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Digital TypeSpecsMock-up file
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Static Display300x250, 728x90, 300x600, 320x50, 160x600, 120x600, 468x60, 970x250, 320x460
Digital banners need to be made exact to size.
*Depending on budget, the media team should be involved when determining how many creative versions are released.
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Responsive Display
Image -Use both Landscape & square images for the best reach
Landscape Image: (1.91:1): 1200 × 628 (min required: 600 × 314, max file size: 5120KB)
Square image: 1200 × 1200 (min required: 300 × 300, max file size: 5120KB)

Logo:
Landscape (4:1): 1200 × 300 (min required: 512 × 128, max file size: 5120KB)
Square: 1200 × 1200 (min required: 128 × 128, max file size: 5120KB)
Note: Adding only a landscape logo can limit your reach and isn't recommended.

Ad text:

Short Headline: Up to 30 characters
Long Headline: Up to 90 characters
Ad text: Up to 90 characters
Business Name: Up to 25 characters
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Animated Display300x250, 728x90, 300x600, 320x50, 160x600, 120x600, 468x60

File Type: .GIF, .HTML5
Max Frame Rate: 24fps
Max Initial File Load Size: 200KB (zip file)
Subsequent Max Polite
File Load Size: 1MB
Subsequent Max User
Initiated File Load Size: 1.5MB
Max Animation Length: 15 seconds
Max Percentage of CPU Usage: 20%
Best Practices: URLs should not be hard coded into raw assets.
For times when the user’s browser does not support creative functionality, a static back-up image
matching the animated ad size must be included. PSD files within folder not recommended.
HTML file must live at the topmost level of the master folder. Do not sub zip within the master zip.
Digital banners need to be made exact to size.

*Depending on budget, the media team should be involved when determining how many creative versions are released.
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In-Banner VideoMaterial
Video(s):
Clean video without graphics (i.e. no logo, copy or disclaimer), maximum 30
seconds and preferably as .mp4 with maximum resolution (no weight limit)
Logo:
.eps, .svg or .png
Font: .woff
Graphic Guidelines: Your brand guidelines and colors

Directions
Copy:
Maximum 40 characters per message (but with the possibility of several succeeding messages)
Call-to-Action: Maximum 20 characters per CTA (any buttons or arrows should preferably be delivered as .svg, .eps or .png)
Disclaimer: Maximum 60 characters
Layout: Instructions of where and when to place graphics, preferably with a reference image or video (minor HTML5 animations, such as copy transitions and hoover effects, are possible)
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PreRoll DisplayDimensions: 300x250 or Larger
File Format: Raw Files - MOV, MP4, WebM, AVI, WMV
VAST: .2.0 – Must be encoded with MP4
VPAID: VPAID JS

Max File Size 50 MB

Aspect Ratio: 16:9 Widescreen, 4:3 Standard

Max Video & Animation: 30 fps

Bit-Rate: 300 - 400 KBPS

Max Video Length:1 min (15 or 30 sec recommended)
Min Controls Required: Play, Pause, Mute
Codecs: h.264, mjpeg, mpeg4, h263, dvvideo, svq3, svq1, qtrle, rawvideo, rpza
Container Format: MPEG-4 Part 14, OGG
Submission Lead-Time: Min 3 business days before campaign starts
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Rich Media Placements - only reference if buyer calls out Rich Media Placements
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NativeBrand Logo: Can be cropped on platform
Headline: 15-50 characters max, 30 characters recommended (including spaces)
Body Text: 25-120 characters max, 90 characters recommended (including spaces)
Image Dimensions: 1200x672 (Keep images clear of text or CTA buttons)
File Format: JPG, PNG, BMP Max File Size: 1MB
Best Practices:
The focal point of the image should be as centered as possible. If there are multiple focal points, make sure
there is ample spacing and the focal points are not at the edges of the image. This will ensure that key elements
are not cropped out.
• Use images that show your product in context. Lifestyle images outperform informational graphics and standalone
product images.
• Use descriptive image and ad copy to clearly explain what users will navigate to after the click
• Avoid sensational, click-bait headlines or body text, i.e. “you won’t believe what happened next!”
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Pandora:30s spot (.mp3)
Banner Sizes: 300x250, 500x500
File Type: JPEG
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Spotify:15s or :30s script or spot (70 word max)
(Any creative input is welcome if spot needs to be recorded! Male/Female, Tone, etc.)
Banner and script are needed at the same time to have the spot recorded.
We are able to upload our own background track if we have one.
Banner Sizes: 640X640
File Type: JPEG
Max File Size: 200 KB
Advertiser: 45 characters maximum
Please provide a CTA
CTA options: Buy Now, Buy Tickets, Download, Find Stores, Get Coupon, Get Info, Learn More, Listen Now, More Info, Share, Shop Now, Visit Profile, Visit Site
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Digital AudioAudio creative requirements:
File type: MP3, AAC, WAV
File size: Maximum 10MB Bitrate: Minimum 196kbs
Ad length: 15 and/or 30 second units (1 second buffer allowed)
Third party impression tracking pixel (optional)
Click tracker (optional)
v Display creative requirements (display ad is optional)
Creative dimensions: 300x250, 640x640, 500x500
File types: JPEG, GIF, HTML
File size: Maximum 2MB
Third party impression tracking pixel (optional)
Click tracker (optional)
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eBlast* based on placementGraphic can be any size
900 character or less content for body of the email
Subject Line
Call-to-Action “Button” phrase within email
Landing page URL
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eNewsletter* based on placementAd Logo: 120 x 60 pixels. 30k maximum; GIF or JPEG
Ad Image: 180 x 150 pixels. 30k maximum; GIF or JPEG
Headline: 40 characters, excluding spaces
Copy: 250 characters maximum, excluding spaces
Click Through URL
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Check with your buyer if you have ANY questions/concerns
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