12 Step Process for Finding Product Market Fit (from GrowthX)
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TaskTask DescriptionTask OwnerStart DateDue Date
Project Admin/Owner
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Completed DateApproved ?Approved Date
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Day 1: Schedule a Meeting for Resource MappingMeet with your market development team to discuss resources, skillsets, and perspectives.2019-04-012019-04-01
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Day 2: Go Through Current Marketing and Sales Processes
Go through the current marketing and sales processes and address any roadblocks or areas of improvement
2019-04-022019-04-02
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Day 3: Review Current Marketing and Sales Technology Stack
Review all of the current marketing outeach programs and tactics and determine what elements should be kept, changed, or removed.
2019-04-032019-04-07
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Day 4: Review Customer Lifecycles
Look at the different customer profiles and their lifecyle scenarios. Review their acquisition channels, CAC, and projected LTV for the different profiles.
2019-04-042019-04-08
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Day 5: Map the Current Accounts and Review Pipelines
Review current account and pipeline lists. Note any trends or observations about which are the most valuable and why.
2019-04-052019-04-09
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Day 6: Answer the Question "What is Your Ideal Custome Profile"
Using the information from customer account data, define your Ideal Customer Profile (ICP).2019-04-06
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Day 7: Prioritize the Current Pipeline
Review the current pipeline of opportunities and compare it to your newly defined ICP. Make sure that your ICP would fit into that pipeline.
2019-04-07
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Day 8: Review the Current Customer Experience
Walk through the UX and onboarding experience from the perspective of a customer. Note anything that hinders the customer experience.
2019-04-08
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Day 9: Review pricing models
Meet with leadership and finance to detemine the best pricing model for achieving a 1:1 CAC to LTV ratio or lower.
2019-04-09
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Day 10: Define Customer Acquisition Strategy
Determine the best strategies for acquiring ICP's and test them during initial market outeach.
2019-04-10
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Day 11: Create a Data Acquisition StrategyCreate a data acquisition strategy to keep your funnel full of high quality ICPs.2019-04-11
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Day 12: Continue to Measure and Refine Your Strategy
Keep track of how effective the strategies are and continue rifining them to maximize profit and efficiency.
2019-04-12
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