DAA - Event Structure and Resource Asset - By Wpromote

	B	C	D	E	F
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3	CATEGORY	DOMAIN / SUBDOMAIN	ACTION	LABEL	NOTE
4	Ecommerce	secure.membershipsoftware.org/ and DAA	Membership		Included VPV to support goal funnel confirmation page
5	Ecommerce	pathlms.com / multiple	Product:{{subdomain/hostname}}:{{product type}}	{{name of downloaded file / product bundle}}	This will be removed since adding in additional request to pathlms would complicate matters. This data is currently in the eComm reports. In addition there were eComm complications across multiple developers that made this extra structure difficult.
6	Ecommerce	daaoneconference2020.regfox.com	OneConference	Registration	Typically this would be separated by a "_" but OneConference is the proper name.
7	Lead	digitalanalyticsassociation.org	Event_Registration	Webinar_Registration:{{webinar title}}	This event registration stays on the daa main site and does not push user off site
8	Lead	Zoom / goto / cvent	Event_Registration	Webinar_Registration:{{webinar title}}	Monthly data import or an api event hit / utm params + click url alignment / zoom and other will accept only source and medium / custom coding has been deployed to help support this
9	Lead	digitalanalyticsassociation.org	Newsletter_Signup		"Join Our Mailing List" at the bottom of most pages. Per Garrett: This one is out of original scope so don't worry about it.
10	Lead	jobs.digitalanalyticsassociation.org YM Careers	Create_Account	{{Recruiter or Job_Seeker}}	Hardcoded documentation passed onto YM Careers > YM Careers have deployed GTM and are hands off
11	Lead	jobs.digitalanalyticsassociation.org YM Careers	Application	{{Outbound, Email_Application, Application_Completed}}	Hardcoded documentation passed onto YM Careers > YM Careers have deployed GTM and are hands off
12	Intent	digitalanalyticsassociation.org	Event_Registration	Webinar_Referral_Sent:{{click domain}}	some events on the non-Gated area will take users to the community subdomain where you will 'start' the registration again
13	Intent	community.digitalanalyticsassociation.org	Event_Registration	Webinar_Referral_Sent	There is no click URL associated with the 'Register Now' buttons on the subdomain. The subdomain is built with .NET web forms and the buttons call a JavaScript routine that routes the user to the next page. This does not pertain to the event description page
14	Intent	digitalanalyticsassociation.org	OneConference	Quanties_Submission	This is no longer required since Quanties have closed
15	Intent	community.digitalanalyticsassociation.org	Downloads	{{name of downloaded file}}	Non revenue driving downloads / only ones I could find are on communities pages for Mentoring program
16	Intent	digitalanalyticsassociation.org	Promoted_Content	{{promoted content information}}	Ideally, promoted content should have an id / potential solution is to use element selections and click urls / this would also be where we can place the OneConference or Virtual Symposia
17	Intent	digitalanalyticsassociation.org	Outbound_Link	digitalanalyticsassociation.org to:{{click url}}	Excludes Social / Need to know when users are leaving the site and to what business entity / there are quite a few unknown outbound links that will be important to know so they can be tagged up or categorized better.
18	Intent	community.digitalanalyticsassociation.org	Outbound_Link	community.digitalanalyticsassociation.org to:{{click url}}	Excludes Social / Need to know when users are leaving the site and to what business entity / there are quite a few unknown outbound links that will be important to know so they can be tagged up or categorized better.
19	Intent	jobs.digitalanalyticsassociation.org	Outbound_Link	jobs.digitalanalyticsassociation.org to:{{click url}}	Excludes Social / Need to know when users are leaving the site and to what business entity / there are quite a few unknown outbound links that will be important to know so they can be tagged up or categorized better.
20	Intent	digitalanalyticsassociation.org	Outbound_Social	{{lookup table}}	Social outbound only
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