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Campaign Strategy Chart
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Questions? Hello@newfundamentals.com
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Organizational Theory of Change: How does your organization think change happens in the world and what is your role in that change?

***The organizational and campaign strategy must complement each other not occur in a vacuum.
Glossary of useful terms link
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Instructions: Always start with your goals FIRST and fill the chart from left to right, note TACTICS always come last, they are done by people to your target as an expression of your power. After you are done with this spreadsheet, summarize your campaign strategy. How are you going to win? If you can't tell a regular person on the street how you are going to win, why would they join your effort?


Campaign Strategy:
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GoalsOrganizational ConsiderationsDecision Maker (Target)Power AnalysisTactics
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Long Term: What do you really want? Your vision.



Resources: What resources do you have specifically for this campaign now? What resources can you raise?
By when?


Tier 1 Targets: The person who can give you what you want

Opponents: Are organized people or organize money against what you want.

Tactics are done by people to the target.
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Intermediate: The campaign goal. (Note there can be multiple intermediate goals to achieve your long term goal)
Organizational Gains: What the organizations wants to get out of the campaign?
New members?
Leaders?
Donors?
Reputation?
Skills?
Tier 2 Targets: A person who has influence or power over the who can give you what you want.
Constituents: Are your members or people that can join as members.
To demonstrate lots of people care about our issue.
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Short Term: A step towards achieving the intermediate goal.
Internal/External Considerations: Are there any internal problems, tensions, or conflicts within the organization?
What is your plan to address them?
Who will address them?
By when?
Tier 3 Targets: A person who has influence or power over your tier 2 target.Coalition Partners: Are groups that your group works in coordination with on a common set of campaign goals.

Potential Partners: Are the groups of people you need to join you to win.		Lots of people in one place.
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Other goals that may or may not be related to campaign but are mission critical you should add here so that it is not forgotten about. Example fundraising, hiring, board or coalition dynamics etc. Allies: Are groups or people that cannot join your group but support our issue.
Meet face to face with the target.
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Additional Resources:
Chart adapted from the Midwest Academy for Justice: https://www.midwestacademy.com/training/organizing-social-change/
Glossary of terms: https://docs.google.com/document/d/1aWS8w7dkvuA7RZe-xS3oiuU21P3JoDLP/edit?usp=sharing&ouid=104954018954915112858&rtpof=true&sd=true
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