Holiday Season 2019 Offer Planner by StoreApps
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To Download & Edit this Sheet, Go To File > Download as > Excel
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DateHoliday/Festival
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31st OctoberHalloween
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28th NovemberThanksgiving
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29th NovemberBlack Friday
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2nd DecemberCyber Monday
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9th DecemberGreen Monday
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25th DecemberChristmas
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26th DecemberBoxing Day
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31st DecemberNew Year’s Eve
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1st JanuaryNew Year
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Date range PlansMain TaskPro Tip
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1st Oct - 13th Oct
Email marketing and content preparation
Outsource some work to have better quality graphics, content and SEO. Keep your email series ready.
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14th Oct - 20th OctWebsite testing and content changesCheck whether all your website pages are mobile optimized, loads faster and doesn't have broken links or images.
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21st Oct - 31st OctOffer promotion and reminderSubmit the details of your sale to websites that promote Halloween sales roundup. Make offer live on your website. Send email to your users about the same. And a reminder email before the sale ends.
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1st Nov - 3rd OctEvaluate Halloween performanceCheck what worked and what not - offer, emails, traffic on pages, etc. Based on these results, make a plan for Black Friday / Cyber Monday sale.
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4th Nov - 10th Nov
Email marketing and content preparation
Start working on the content for blog, emails and offers. Contact deals roundup sites to list your deals.
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11th Nov - 17th NovWebsite testing and content changesMake sure everything is proper - Landing pages, CTAs, page load speed, site responsiveness, etc. Keep your emails ready as well. Better to use graphics for emails promoting best-selling or featured products.
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18th Nov - 24th NovOffer promotion
Email users about your upcoming offer. Add urgency and scarcity triggers. Add some resources as well.
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25th Nov - 2nd DecOffer remindersMake your offer live and keep promoting it via email and social media. Send two reminder emails during sale time and one last reminder email before end of sale.
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4th Dec - 8th DecEvaluate Black Friday performanceCheck what worked and what not - offer, emails, traffic on pages, etc. Based on these results, make a plan for Christmas / Bxing Day.
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9th Dec - 15th DecWebsite testing and content changesAdd Christmas relevant content to your website. Test everything works properly.
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16th Dec - 22th DecOffer promotion
Inform users about your offer at the start of the week and at the end of the week, make your offer live.
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23rd Dec - 29th DecOffer reminderSend one offer reminder email during sale period and one last reminder email before the sale ends.
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Best offers you can run
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Flat % Off
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Flat % Off upto a certain amount
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Buy One Get One Free
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Buy More Get More - Buy 1 at 10% Off, Buy 2 at 20% Off
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X% Off on Best-sellers, Y% Off on other products
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Flat X amount Off
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Spin the wheel and get a deal
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Store credit on purchase above X amount
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Extra X% Off on purchase above Y amount
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Disclaimer - The above offer planner takes into consideration all important holiday season days. It's not compulsory that you have to select only these days / date-ranges as mentioned. But, this is what generally the majority of people follow. This planner involves building a long-term customer relationship, provide them with valuable content, give them the best offers which they accept happily and give you soaring profits in return. Evaluate your past performance and run your marketing campaigns to have a great holiday season. It all depends on you as to what you find best for your store / website / business.
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