Publisher

Publication Date

Retail Marketing Management

David Gilbert.

Pearson Education

HF5415.13

For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.

Definitive Guide to Managing the Numbers, The

Richard Stutely.

Pearson Education

"The Definitive Guide to Managing the Numbers "takes you step-by-step through the whole process of "doing the numbers," assuming no specialised prior knowledge. It explains how to use standard PC software to simplify the process and cross-check your results. It reveals shortcuts and tricks that will help make you a financial wizard. You will not only be able to produce an outstanding set of financials, you will also have a much clearer understanding of what they mean and how to use them to be a more effective manager. Moreover, you won't fear dealing with people who make numbers their business: instead talk their language, win the arguments, and never be intimidated by a finance meeting ever again. Daunted by financials? This is the book for you.

Edited By Paul Freathy.

Pearson Education

"The Retailing Book" is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies. Essential for those studying retailing, retail management and retail marketing at undergraduate level, "The Retailing Book" offers broader coverage of the subject than any other retail texts.

Edited By Alan Griffiths & Stuart Wall.

Pearson Education

"Applied Economics" is ideal for undergraduates studying economics, business studies, management and the social sciences. It is also suitable for those studying professional courses, HND and 'A' level courses."Applied Economics" communicates the vitality and relevance of the subject to students, bringing economics to life. Containing up-to-date information on economic issues and events, the book helps students apply economic principles to the 'real world' and gives them an insight into the difficulties of formulating and implementing economic policy.

Roger Cox And Paul Brittain.

Pearson Education

This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

John Arnold, Joanne Silvester

Pearson Education

HF5548.8

The fourth edition of "Work Psychology" by John Arnold retains its popular blend of theory, research and examples. Fully revised and updated with extensive new material, the book offers an accessible and fascinating examination of human behaviour in today's workplace. Covering a broad range of core topics the book is suitable for undergraduate students in business and management, and psychology as well as those studying for professional qualifications.

Jim Blythe.

Pearson Education

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.

International Marketing Strategy

Frank Bradley.

Pearson Education

International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today's competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm. The book is truly international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and is strongly research based. The fifth edition is relevant for final year undergraduates or postgraduates who already have a marketing management background. This book will also appeal to the manager who thinks strategically about the development and growth of the firm in international markets and to managers who wish to keep abreast of the most recent thinking in their specialized field.

Logistics and Supply Chain Management

Martin Christopher.

Pearson Education

12/16/04

In today's highly competitive global marketplace, the pressure on organizations to find new ways to create and deliver value to customers grows ever stronger. There is a growing recognition that through logistic efficiency and effective managment of the supply chain both cost reduction and service enhancement can be achieved. The goal of supply chain management is to link the marketplace, the distribution network, the manufacturing process and the procurement activity in such a way that customers are serviced at higher levels and yet at a lower total cost. In this book, Martin Christopher discusses the role of logistics in achieving these goals. He outines the role of logistics in using service levels to segment markets, exploring approriate measures to assess logistics productivity and service performance. This practical guide provides information on auditing logistic systems and describes how greater responsiveness in the supply chain can be achieved through lead time reduction.

Principles of marketing. Fourth European edition

Philip Kotler ... [et Al.]. Essential Guide To Marketing Planning / Marian Burk Wood.

4th European ed.

Pearson Education

11/30/04

Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition "has changed to reflect marketing's ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.

Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel.

Pearson Education

12/21/04

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way. Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button, but in the world of strategy everybody has become so serious. If that gets us better strategies, fine. But it doesn't; we get worse ones-predictable, generic, uninspiring, dull. Strategy doesn't only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all. The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less seriously, they end up with more serious results-and have some fun in the bargain. Strategy Bites Back invites you to encounter a diverse and unlikely set of voices with something sharp to say about strategy --- from Michael Porter and Peter Drucker to Coco Channel's "little black dress". Taken together these perspectives will provide you with new and dramatically different angles from which to attack the world of strategy.A * Strategy as the Little Black Dress A * Forecasting Whoops A * Management and Magic A * The Soft Underbelly of Hard Data A * Jack Welch on Planning A * The Seven Deadly Sins of Strategic Planning A * Strategy from the Grassroots A * Strategy One Step at a Time A * Strategy and the Art of Seduction A * and many more antidotes to dull strategy making and blunt business strategies. This book is for everyone involved with strategy - manager, CEO, consultant, professor, student - who wants to see strategy more broadly, more deeply and more playfully. Strategy with a difference starts here, and why not have a good time reading a strategy book for a change?

Jean-Claude Usunier, Julie Anne Lee

Pearson Education

Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: A * A cross-cultural approach compares national marketing systems and local commercial customs in various countries. A * An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading.

Introduction to Accounting and Finance

Geoff Black.

Pearson Education

Introduction to Accounting and Finance is ideal for business and accounting students at undergraduate and postgraduate level. This book offers an accessible introduction to accounting, ensuring that the student's initial study of the subject is interesting and enjoyable. The book takes an applied and interactive approach with many case studies, self-study questions, self-check questions, exam papers and activities to help reinforce student learning by practice. Many students regard accounting as a difficult area, but this text is, from start to finish, designed to help break down the jargon. Written in a very student friendly manner, it shows that accounting is a relevant and vital component of the business world.

Purchasing and Supply Chain Management

Kenneth Lysons, Brian Farrington.

Pearson Education

Taking an integrated approach to the supply chain and purchasing process, this comprehensive book draws upon the many disciplines that affect the purchasing and supply chain, and that contribute to a full knowledge of purchasing practice and techniques. Following the CIPS syllabus, this well respected text has been completely updated can also be used on foundation and professional courses.

Steve Parks.

Pearson Education

12/15/05

Getting a business off the ground is only part of the challenge. What every entrepreneur needs is a handbook to guide them through every stage of actually running their business, from finance to marketing, from sales to hiring and managing people. The Small Business Handbook is THE essential reference for anybody who is starting a business. It provides vital advice and guidance on all the day-to-day aspects of running your enterprise and also helps you plan your growth and exit strategy, so that whatever happens you'll be ready to tackle it, informed and prepared. The accompanying CD contains a whole range of useful templates and essential documents for use in running your business, and also features audio clips of successful entrepreneurs offering their tips and techniques for making your business really successful. Unlike many small business guides, Steve Parks is an entrepreneur with his own small but fast growning business. It's clear from every page of the handbook that he knows exactly what it's like to be in the reader's position, and he shares everything he wishes he had had during his early years of running his own business. The book is endorsed by the Institute of Entrepreneurs, and by a wide range of entrepreneurs who have been there and done it.

Richard L. Lynch, Jerald R. Smith

Pearson Education

12/20/05

A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice.

Michael Solomon ... [et Al.]. Third Edition. Brand You : [supplement To] Marketing, Real People, Real Choices, Fourth Edition, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart / Liz Harris-Tuck.

Pearson Education

HF5415.33.E85

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.

Essentials of Organisational Behaviour

Laurie J. Mullins.

Pearson Education

Taking a managerial approach and demonstrating the application of behavioural science within the workplace, this text focuses on the essential topics of organisational behaviour. The Essentials text is a new concise version of the long established market leader Management & Organisational Behaviour which has set standards in pedagogy and authorship that few texts have matched. The accessibility of writing style and clarity of presentation makes unfamiliar theory relevant, easily understood and logically applied to the world of work. In 12 chapters, the Essentials version focuses on the core topics of the discipline in a recognisable sequence, starting from the level of individual, though to the group, and finally the organisation.

Ralph Tench And Liz Yeomans.

Pearson Education

This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.

Marketing Management and Strategy

Peter Doyle And Philip Stern.

Pearson Education

"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Peter Atrill And Eddie McLaney.

Pearson Education

Now in its fifth edition, this successful text introduces the basic principles and underlying concepts of accounting and finance. It adopts a practical, non-technical approach, making it the ideal text for students from non-accounting disciplines. The text is written from a 'user' perspective, demonstrating ways in which accounting statements and financial information can be used to improve the quality of decision making.

Ian Worthington And Chris Britton.

Pearson Education

By encouraging students to explore the challenges and opportunities managers face in the business environment, this text will provide students with a solid foundation from which to build upon their business knowledge.

Enterprise and Small Business

Edited By Sara Carter And Dylan Jones-Evans.

Pearson Education

"This book is probably the best general small business text available at present." Dr Jonathan Lean, Principal Lecturer in Strategic Management, University of Plymouth Business School, UK Want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering hot topics such as e-commerce, leadership and venture capital. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this second edition while building on the foundations of the first has been extensively revised and updated.Key features: * Twenty-four chapters covering the most essential and contemporary topics taught on small business and enterprise courses * Contributions from leading international academics, each a subject specialist in the field * Strong theoretical and research pedigree ensures high degree of academic credibility * Encourages critical thinking through challenging discussion questions * Provides students with a guide to further study and weblinks Enterprise and Small Business is ideal for students taking courses in entrepreneurship and small business management at undergraduate and post-graduate level. Sara Carter is Professor of Entrepreneurship in the Department of Management and Organization, University of Stirling, UK. Dylan Jones-Evans is Adjunct Professor of Entrepreneurship at the Turku School of Economics and Business Administration in Finland, and Director of the National Entrepreneurship Observatory at Cardiff University, UK.

John Gattorna.

Pearson Education

Living Supply Chains contains much more than its title suggests. This fine book challenges modern managers to consider again the role of supply chains in their businesses and offers genuine answers to the questions they face. John Gattorna highlights the way forward in matching supply and customer demand." Michael Andrews, Director, Tenon Ltd John Gattorna has brought Supply Chain right into the executive suite where it belongs. The opportunity for business leaders clearly outlined in Living Supply Chains is to create real organizational alignment with your end markets, and in the process better comprehend the role leadership and people play in making supply chain an integral part of a High-Performance business." Jeffrey Russell, Managing Partner, Supply Chain Asia Pacific, Accenture The challenge of supply chains has long been omnipresent, but as our world becomes more complex and our supply lines longer, the power of our supply chain management capabilities to create and destroy value is magnified. Why do our supply chains succeed or fail? The answer lies in alignment. The alignment of the needs and values of our customers, our own organisation and our suppliers.When it works it's truly magnificent, and what makes it work is people. People are at the heart of "Living Supply Chains", and the key to a better supply chain future." Jon Bumstead, Strategy & Business Planning Director , DHL EXEL Supply Chain John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of "dynamic alignment"which is so powerfully presented in this ground-breaking book. If proof were needed that successful companies compete through their supply chain capability, then this fascinating book provides it." Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management, author of bestselling "Logistics and Supply Chain Management" "Dr Gattorna has enlivened the book with real examples from around the world .both insightful and highly readable" Ralph Evans, CEO, FAICD " J. Sainsbury recently lost share in the market by failing with their supply chain. Wal-mart and Dell won in the market by getting theirs right. Smart supply chains can be decisive.In the J Sainsbury debacle, there was nothing wrong with the strategy, except no one thought to check if the personnel in the company were capable of delivering such complex and sophisticated plan within such a short timeframe, and they are paying the price now. Unfortunately, this is not an isolated example - it is happening every day. Living Supply Chains is unique in looking beyond the systems and technology of your company, to developing the role of people and behaviour in placing customer-focused supply chains at the heart of their enterprise. Based on John Gattorna's empirical research, Living Supply Chains shows you how to drive the design and management of your supply chains by starting with your customers and understanding their dominant buying behaviours'. In most cases, only 3 or 4 of these will be dominant' and should then be hardwired' into the organization's selling approaches, performance indicators and logistics operations. With quick' diagnostics and guidelines executives can use to rapidly identify and close performance gaps, logistics and supply chain management can finally move from the hands of the functional specialists, to the executives.Analysts and shareholders alike have recognized that taking back control of this vital area of business will have the most fundamental impact on future share price performance.

Philip A. Wickham.

Pearson Education

The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students' learning and lecturers' course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research.

Accounting for Non-Accounting Students

John R. Dyson.

Pearson Education

Accounting Theory and Practice is a comprehensive and wide-ranging textbook on the theory and practice of modern financial and management accounting. It provides a theoretical framework for the understanding of accounting, and an appreciation of the purpose of various accounting practices.

Definitive Guide To Project Management

Sebastian Nokes, Sean Kelly

Pearson Education

HD69.P75

Successful project management is delivering your projects on time, to brief and within budget. "The Definitive Guide to Project Management" shows you step by step how to master the techniques of effective project management so that your projects deliver what you want, every time. Suitable for both beginners and more experienced project managers, "The Definitive Guide to Project Management" is the essential companion for anyone looking to develop their project management skills. Revised and improved to follow the presigious PMI certification scheme, its indispensable advice can be put to work immediately. Inside you will find key exam questions, templates and action checklists to help you at each stage of your well-executed project. Get the job done and on time with "The Definitive Guide to Project Management" The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success.With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career. The Definitive Business Series. Your fast-track to business success.

Management & Organisational Behaviour

Laurie J. Mullins.

Pearson Education

This long established market leader has set standards that few texts have equalled in terms of accessibility of writing style, clarity of presentation and popularity with students and teachers alike. Written from a managerial perspective and packed with contemporary references to management research and practice, it continues to prove the student's OB text of choice. This eighth edition brings fresh evidence to explore theory in practice, and a wide range of brand new and intriguing examples and case studies on issues and organisations that are engaging, relevant and contemporary. It also provides an abundance of online student self-assessment resources. The breadth of appeal of this text makes it ideal for Management and Organisation courses from HND level through undergraduate and up to MBA.

Marketing Research: An Applied Approach

Naresh K. Malhotra, David F. Birks.

Pearson Education

12/28/06

HF5415.2

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.

Product Strategy and Management

Michael Baker And Susan Hart.

Pearson Education

HF5415.15

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

Researching and Writing a Dissertation

Colin Fisher With John Buglear ... [et Al.].

Pearson Education

An engaging and pragmatic introduction to researching and writing a dissertation for master's level Business students. A dissertation is a substantial part of a master's qualification and students are often daunted by the prospect of embarking on such a sustained piece of academic work. This book takes an extremely practical, skills-based, approach and covers both the research methods themselves and the process of choosing, planning, researching and writing the dissertation. With increased coverage of research ethics, research software and critical theories this new edition is more comprehensive and up-to-date. Recognising areas where students can struggle there is also more on using the internet for research, and on assessing the 'critical weight' of articles and different types of validity.

The Definitive Business Plan

Richard Stutely.

Revised 2nd ed.

Pearson Education

12/14/06

Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool. Peter N. Tan, Senior Vice President, Hambrecht & Quist Preparing and presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face. Whether the goal is raising start-up finance for a new business or requesting venture funding from a corporate parent, a good business plan must deliver all the information decision-makers are really looking for. The Definitive Business Plan ensures you do this. Accessible to the newcomer and detailed enough for the experienced planner, this guide explains how to tailor a plan for specific readerships and to meet specific objectives. If you want people to part with their cash, you need a business plan that has substance. In this highly regarded book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise. The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career. The Definitive Business Series. Your fast-track to business success.

The Definitive Guide to Business Finance

Richard Stutely.

Pearson Education

12/14/06

Many managers are extremely good at managing people but are bad at managing money, and harbour a secret fear of finance. But numbers matter and managers need to be confident with the basics of business finance otherwise they simply can't do their job effectively. "The Definitive Guide to Business Finance "(previously titled The Definitive Guide to Managing Numbers")" has been relaunched, revised and renamed. It includes a new introduction and has been updated throughout to keep in with the changing markets.It"takes you step-by-step through every essential aspect of business finance you need to know. Assuming no specialised prior knowledge, it reveals shortcuts and tricks that will help make you a financial wizard whether it's P&L, your budget, forecasts, cash flow, financial decisions, pricing policies or funding and financing. In no time at all, you will not only be able to produce an outstanding set of figures, you will also have a much clearer understanding of what they mean and how to use them to be a more effective manager. You won't fear finance ever again. This is the only book on basic finance you'll need.Richard Stutely achieves what you might think is impossible: making finance fun with an amusing, wry and always common sense approach that will make you wonder what you ever worried about. The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career. The Definitive Business Series. Your fast-track to business success.

Anthony Rice.

Pearson Education

This is the new edition of the bestselling guide to understanding and using business accounts and accounting principles, written in a way that even the financially nervous novice can easily absorb. Accounting is generally viewed as a highly technical and complex subject. However, accounts are actually based on simple principles. It's not company accounts that are complex, it's all too often the way that they are explained. In this simple and easy read book, the author guides you through all the major accounting concepts. Discover how to master company accounts, understand balance sheets, profit and loss accounts and cash flow systems. Learn to analyse and monitor your company's financial performance. "Accounts Demystified" is the definitive, user-friendly guide to the fundamental principles of accounting that no manager will want to be without. In this 5th edition of the classic Accounts Demystified, Anthony Rice makes accounting astonishingly simple and pain-free.

Brilliant Meetings:What to know, say and do to have fewer, better meetings

Duncan Peberdy And Jane Hammersley.

Pearson Education

Many of us feel that we spend too much time in unproductive meetings when we could be getting on with some real' work. Well, meetings are real work and effective meetings are the springboard for great results. Brilliant Meetings gives you the tips, tools and techniques to transform all your meetings into positive experiences. It shows you how to: *prepare better *get more out of meetings when you're there *follow up effectively to get the results you need *attend only the meetings that matter *use meetings to boost your profile and your career Brilliant Meetings gives you a commonsense, workable and practical approach to making all meetings brilliantly effective, for participants, meeting leaders and organisations.

Brilliant presentation: what the best presenters know, do and say

Richard Hall.

Pearson Education

HF5718.22

Brilliant Presentation What does it take to present with impact, confidence and flair? Brilliant presenting can transform your career. It can save companies, inspire people and make things happen. It's never been so important. Yet most of us try to avoid it at all costs or muddle through somehow, someway. But here's the thing: you're expected to be good at it. Presenting is a core business skill if you want to get on, you need to be good. How do you do it? Hard work, motivation, practice and, your secret weapon, Brilliant Presentation. No matter what your current level is, Brilliant Presentation will help you become a brilliant presenter. Every aspect of presenting is covered from dealing with nerves through to the mysterious art of presentation performance. Packed full of anecdotes from the most accomplished presenters around, you'll find all the tools, tips and encouragement you need to make a sensation at presentations.Brilliant outcomes: Learn the five levels of presentation mastery Discover how to make your presentation powerful, colourful and memorable Always feel confident and inspired to give it your very best shot 'Hall combines a tool-kit, critical pointers and presentation anecdotes from stars in this excellent book. Advice includes boosting self-confidence by proclaiming I feel totally shameless today. Rock on!' Management Today voted the book the best of its kind

Catherine E. Housecroft, Edwin C. Constable.

Pearson Education

12/15/09

Chemistry provides a robust coverage of the different branches of chemistry with unique depth in organic chemistry in an introductory text helping students to develop a solid understanding of chemical principles, how they interconnect and how they can be applied to our lives.

Branding with Brains:The science of getting customers to choose your company

By Tjaco Walvis.

Pearson Education

What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google's algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain's algorithm to make sure their brand is at the top of their customers' minds at the moment they choose which brand to buy. This ground-breaking new book brings the proven effects of hard science to the creative practice of branding. It shows you how to harness this powerful combination to your own advantage by helping you understand how customers' brains work when they choose brands. A strong brand cannot be build effectively without taking into account the laws of the brain which, as this book shows, really exist and can be scientifically proven to work. Once you know this, you can apply the familiar branding laws of relevance, coherence and participation more precisely, more confidently and to much greater effect. This means your brand will have a much greater chance of being chosen by customers than your competitors' brands. Branding with Brainsshatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others. Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service. All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before. Branding really is all in the mind and this book proves it!

Simon Waldman.

Pearson Education

There's been a change in the rules. Digital technologies are having a profound effect on business and industry. They've ripped up traditional business models and have created both opportunities and challenges for businesses in the 21st century. What are you going to do? How will you ensure your business not only survives, but thrives on the digital revolution? In Creative Disruption, Simon Waldman shows you how new businesses and new entrepreneurs have emerged, and how they've capitalised on the new physics of business. Looking at businesses that have faced these challenges, such as Encyclopaedia Britannica, Kodak, IBM, HMV and the turn around of Apple, he explains why you need to have a strategy and how to make sure you have a sustained process of re-invention. This change isn't going to be quick and it isn't going to be easy. But if you want your company to survive, you have no alternative. What is creative disruption? What does it mean for the business world? How is the digital world going to change what you do? In this accessible and highly engaging book, Simon Waldman gives you the stories of what's worked, and tells the tales of those things that failed. Explaining why this big problem needs big solutions, he'll show you what your company needs to do, to survive: * Transform your core business* Find big adjacencies * Innovate at the edges Defining the problem is helpful, but, solving it is what counts. Creative Disruption will help you do just that.

Accounting & Finance for Non-Specialists

Peter Atrill And Eddie McLaney.

Pearson Education

11/29/10

Peter Atrill and Eddie McLaney's Accounting and Finance for Non-specialists is an accessible introduction to accounting and finance for non-major students. Using minimal jargon, the authors introduce topics gradually, examining basic principles and underlying concepts before demonstrating how accounting statements and financial information can be used to improve business decision-making. Reflecting this practical emphasis, the text includes numerous extracts -- with commentary -- from company reports, survey data and other sources.

Chris Fill, Graham Hughes, Scott De Francesco.

Pearson Education

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Edited By Alan Griffiths & Stuart Wall.

Pearson Education

Applied Economics equips you with the skills and knowledge to apply economic analysis to the current economic problems happening in the world today. Highly praised for its clear presentation, broad coverage of topics, and unique blend of theory and application, Applied Economics brings the subject to life, helping you to understand the relevance of economics in the real world

Basic Business Statistics: Global Edition

Mark L. Berenson, David M. Levine, Timothy C. Krehbiel

12th ed., Global ed.

Pearson Education

12/29/11

For courses in Business Statistics. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Berenson shows students how statistics is used in each functional area of business.

Cathy Bussey.

Pearson Education

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you'll find out how to make a winning impact. Brilliant Outcomes : *Learn how to present yourself or your business to the public *Understand the elements of a PR campaign and how to pitch to the media *Find out how to manage a crisis *Discover the power of social networking and how to get noticed online

Consumer Behavior: Global Edition

Michael R. Solomon.

10th ed., Global ed.

Pearson Education

Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411) if you want access to the MyLab as well, and save money on this brilliant resource. For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. Need extra support? This product is the book alone, and does NOT come with access to MyMarketingLab. This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411). Alternatively, buy access online at www.MyMarketingLab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

Corporate Reputation, Brand and Communication

Stuart Roper, Chris Fill.

Pearson Education

11/28/11

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Business Statistics: International Edition

David M. Levine, Timothy C. Krehbiel, Mark L. Berenson ; International Edition Contributions By Diganta Mukherjee, Srabashi Basu.

6th ed., International ed.

Pearson Education

For one semester courses in business statistics. A student-friendly approach that shows how statistics work in each area of business. Students need a frame of reference when learning statistics, especially when it's not their major.Business Statistics: A First Course teaches students how statistics are used in each functional area of business in a briefer, one-semester format. The sixth edition has been updated to reflect the latest data and information, and now includes a new problem-solving framework to help guide students through the material.

Corporate Finance, 6th edition

Denzil Watson And Antony Head.

Pearson Education

Were you looking for the book with access to MyFinanceLab? This product is the book alone, and does NOT come with access to MyFinanceLab. Buy Corporate Finance: Principles and Practice with MyFinanceLab (9780273762874) if you need access to the MyLab as well, and save money with this brilliant resource. Corporate Finance: Principles and Practice really does do what it says on the tin. Key principles and mathematical techniques using in finance are clearly explained step-by-step and later put into practice through the use of many vignettes taking a closer look at real well-known companies. * Provides a student-friendly approach to the key topics in corporate finance * Introduces appropriate tools and techniques for the financial manager * Vignettes featuring well-known companies to illustrate topics * Worked examples to consolidate learning points * Wide range of question material, both for practice and group discussion Need extra support? This product is the book alone, and does NOT come with access to MyFinanceLab. This title can be supported by MyFinanceLab, an online homework and tutorial system which can be fully integrated into an instructor's course. You can benefit from MyFinanceLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyFinanceLab: Corporate Finance: Principles and Practice with MyFinanceLab (ISBN 9780273762874). Alternatively, buy access to MyFinanceLab and the eText - an online version of the book - online at www. MyFinanceLab.com. For educator access, contact your Pearson Account Manager. To find out who your Account Manager is, visit www.pearsoned.co.uk/replocator

Frances Brassington, Stephen Pettitt.

Pearson Education

Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompanied by leading-edge online learning supports in the MyMarketingLab. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

Essentials of Marketing e-Book

Jim Blythe.

Pearson Education

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

Essentials of marketing communications

By Chris Fill.

Pearson Education

HF5415.123

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

Exploring Corporate Strategy Text only

Gerry Johnson, Kevan Scholes, Richard Whittington

Pearson Education

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. "Available in two versions (Text and Text & Cases),"Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Gerry Johnson, Richard Whittington, Kevan Scholes, Gerry Johnson

Pearson Education

Exploring Strategy offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as fantastic case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, Exploring Strategy provides a proven high quality resource that you can't do without. * Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances. * Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams. * Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work. * Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations. * Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy. * Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.

FT Essential Guide to Writing a Business Plan

Vaughan Evans.

Pearson Education

Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer's needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed. FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

FT Guide to Using and Interpreting Company Accounts

Wendy McKenzie.

Pearson Education

HF5686.C7

The Financial Times Guide to Using and Interpreting Company Accounts is designed for the non-accountant manager, investor or entrepreneur who is expected to have financial knowledge but may not have accounting training. Wendy McKenzie approaches the project via three key points: What information will I find in these accounts?; How do I analyse the accounts?; How can I use my analysis? Using publicly available actual accounts, the book begins by covering the numbers' from company accounts then moves on to information such as the financial review and then explains the logic of the accounts. To help with the interpreting of the numbers Wendy shows the reader how to understand issues such as cash flow, what this will tell you about a company, how to consider a competitor's accounts and how to perform ratio calculations to help with company analysis.

Fast Track to success: marketing e-book

Chris Ritchie.

Pearson Education

HF5415.13

GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your clients, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond the product and create a customer relationship with the company itself. The result of that is that people will continue to buy from your company, whatever your competitors are doing. Fast Track to Success: Marketing helps you create that winning customer relationship by showing you how to align and integrate your people, your processes, and your company promises to create the customer experience that will bring people back to you, time and again. This practical, career-oriented book gets you up to speed on marketing quickly and shows you how to develop and implement an integrated marketing strategy. It gives you: *Marketing in a nutshell - a series of frequently-asked-questions to give you a concise overview of the subject *The top 10 tools and techniques you can use to help you develop your approach to successful marketing *Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team *Advice on leading your team how to decide your leadership style and build your team *Tips on how to progress your career, whether it's your first 10 weeks in the job or whether you're looking to get right to the top Don't get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.fast-track-me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER The Fast Track books provide you with a complete resource to get ahead as a manager faster. They bring together the latest business thinking, cutting edge online material and all the practical techniques you need to fast track your career. Specially designed to help you learn what you need to know and to develop the skills you need to get ahead, each book is broken down into 4 key areas: *Awareness - find out where you are now and what you need to do to improve *Business building - the tools and techniques you need to build up your skills *Career development- learn the steps you should take now if you want to get ahead *Director's toolkit - tips to get you to the top. And make sure you stay there! Fast Track features include: *The Fast Track Top 10 a concise, cutting edge summary of the information you need to shine *Quick Tips and FAQs a short cut to practical advice from people who have been there before you and succeeded *Real life stories to give examples of what works and critically, what doesn't *Practical career guidance including a framework of objectives for your first 10 weeks in a new role *Expert Voices to give you the state of the art view from today's leading experts Visit the companion web-site www.Fast-Track-Me.com to learn more about the books and explore the business methods, tools and techniques contained in each book log on now to get on the Fast Track today. About the author Chris Ritchie Chris is an experienced marketing professional with almost 25 years in a variety of sales and marketing roles covering most of the marketing spectrum. While much of that experience was gained in the technology industry, Chris has also an understanding of a range of other sectors having also working in environments such as sports marketing, the public sector, financial services, manufacturing, the food industry and professional services including training and management consulting. After many years in corporate life, Chris is now a director of Sine Qua Non International Ltd , a growing marketing business focussed on driving revenue and building relationships for clients. Sine Qua Non focuses on experiential marketing and communications with an emphasis on sport and sponsorship, while sister brand Collumbell Communications offers PR and marketing services to the technology sector mid market. Together they shar

Financial Accounting for Decision Makers

Peter Atrill And Eddie McLaney.

Pearson Education

A comprehensive and accessible introduction to the subject, Financial Accounting for Decision Makers focuses on the ways in which financial statements and information can be used to improve the quality of decision making. By introducing topics gradually and explaining technical terminology in a clear, friendly style, the authors cater both for accounting students, and for those studying entry-level accounting within another field. A practical emphasis throughout the book ensures that the material is always relevant and suitable to the decision makers of the future.

Financial Accounting for Decision Makers, 7 edn

Peter Atrill, Eddie McLaney.

Seventh edition.

Pearson Education

Were you looking for the book with access to MyAccountingLab? This product is the book alone, and does NOT come with access to MyAccountingLab. Buy Financial Accounting for Decision Makers 7e (ISBN 9780273785767) if you need access to the MyAccountingLab as well, and save money on this brilliant resource. Financial Accounting for Decision Makers provides a comprehensive and accessible introduction to the subject focusing on the ways in which financial statements and information can be used to improve the quality of decision making. By introducing topics gradually and explaining technical terminology in a clear, friendly style, the authors cater both for accounting students, and for those studying entry-level accounting within another field. The practical emphasis throughout the book ensures that the material is always relevant, whilst the accompanying MyAccountingLab provides an even greater level of support for learners and instructors. Key features: * Interactive 'open-learning' style, ideal for self-study, encourages you to check your progress continually. * Fully integrated coverage of International Financial Reporting Standards (IFRS). * Numerous activities and exercises enable you to constantly test your understanding and reinforce learning. * Updated chapter on corporate governance outlines the issues and potential problems inherent to the separation of ownership of a company from day-to-day control. * Colourful and relevant examples from the real world, including company reports and survey data, demonstrate the practical application and value of concepts and techniques learnt. * Key terms, glossary and bulleted summaries providing excellent revision aids. Need extra support? This product is the book alone, and does NOT come with access to MyAccountingLab. This title can be supported by MyAccountingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyAccountingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyAccountingLab: Buy Financial Accounting for Decision Makers 7e (ISBN 780273785767) Alternatively, buy access to MyAccountingLab and the eText - an online version of the book - online at www.MyAccountingLab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

Get up to speed with online marketing

Jon Reed.

Pearson Education

HF5415.1265

ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn't always work these days and it's expensive. People screen out TV ads, magazine ads, and billboards. Instead they're spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that's online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including: * Websites * Search engine marketing * Email marketing * Blogging * Podcasts * Online video * Social networks e.g. Facebook and MySpace * Virtual worlds e.g. Second Life * Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!

How to Cite, Reference & Avoid Plagiarism at University

Kathleen McMillan & Jonathan Weyers.

Pearson Education

How to cite, reference & avoid plagiarising at university Is there a secret to successful study? The answer is 'yes'! There are some essential skills and smart strategies that will help you to improve your results at university. This easy-to-use guide helps to develop the essential academic skills of writing and thinking needed to cite and reference with confidence in your academic studies. Plagiarism and the most common methods of quoting, summarising and paraphrasing are explained and modelled throughout the book. HOW TO CITE, REFERENCE & AVOID PLAGIARISM AT UNIVERSITY provides tips, tools and techniques you will need to perform with excellence, including how to: * understand the importance of correct citation and referencing in academic writing * be aware of the facts about plagiarism and how it can be identified and avoided * search for and evaluate sources from the literature * introduce the work of others into your own text * understand and use the five most common citation and referencing styles. Visit www.smarterstudyskills.com to access a wealth of useful information, tips, templates and interactive activities that will support your skills development.

Jo Owen.

Pearson Education

12/29/11

Based on original research into some of the world's best organisations, How to Lead cuts right through all the myths and mysteries to get straight to the heart of what it really takes to motivate, inspire and deliver results. This unique and brilliant combination of authoritative guidance and stimulating and entertaining advice willhelp you resolve some of the common challenges that every leader will face. Includes free access to checklists on handy leadership topics such as driving performance, managing time, setting and controlling budgets, dealing with crises and delegating.

How to Write Essays & Assignments

Frances Brassington, Stephen Pettitt. 4th Ed. How To Write Essays & Assignments / Kathleen McMillan & Jonathan Weyers. 2nd Ed.

Pearson Education

Fully updated since publication in 2007, and with extended and revised sections in key areas such as plagiarism & Copyright, and Citing & Referencing, How to write Essays & Assignments will allow a student to assess and address their particular weaknesses in planning and writing great academic essays and delivers detailed tips, techniques and strategies to enable them to significantly improve their abilities and performance in time to make a difference.

How to start your own business for entrepreneurs

By Robert Ashton.

Pearson Education

More than 300,000 people start a business every year. That number will rise over the next year or two if the current economic downturn leads to widespread job losses. It is a fact that many people choose to turn the threat of redundancy into the opportunity of self employment. It is also a fact that when economic growth is low, business failure rates are higher. There has never been a greater need for a simple, explicit, practical business start-up guide that can increase new business survival rates in tough, as well as good times. People today need a start up guide that holds nothing back and tells them all they need to know. How to Start Your Own Business for Entrepreneurs does exactly this. Of course for many, starting their own business is a lifestyle decision. It is an aspect of the growing trend away from full time employment to freelance or portfolio working. The boundaries between traditional employment and free enterprise are becoming increasingly blurred. How to Start Your Own Business for Entrepreneurs guides you as you pick your way through the no man's land that separates these two worlds.

How to write Dissertations and Project Reports

Kathleen McMillan And Jonathan Weyers.

Pearson Education

How to write great dissertations and projects provides all of the tips and techniques that a student is likely to need to choose, research, write and present dissertations and projects that will guarantee you top marks.

Human Resource Management

Derek Torrington, Laura Hall, Stephen Taylor.

Pearson Education

11/29/07

This market-leading text provides thorough coverage of all the main areas of human resource management practice. The book is written from a practical perspective in a clear and engaging style. It includes full coverage of operational issues and introduces the major academic debates of relevance to the field. It is written as an introduction for students of HRM at all levels.

Inside Track to Successful Academic Writing

Andy Gillett, Angela Hammond And Mary Martala.

Pearson Education

Successful Academic Writing guides students through the whole process of academic writing, developing their ability to communicate ideas and research fluently and successfully. From understanding the task and planning essays or assignments, right through to utilising feedback, it will ensure students are able to get much more out of the writing process.

David Bainbridge.

Pearson Education

A firm favourite with students and lecturers alike, Intellectual Property can be trusted to equip you with the best possible basis for study of this dynamic subject. Providing an unrivalled account of the law in this area, this book also examines the ethical and policy influences which have shaped its development providing you with a solid basis for further exploration of the subject.

Alan M. Rugman, Simon Collinson.

Pearson Education

International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

Interpreting Company Reports and Accounts

Geoffrey Holmes, Alan Sugden, Paul Gee.

Pearson Education

HF5681.B2

Interpreting Company Reports and Accounts guides the reader through the conventions and complexities of company accounts, explaining how to assess the financial and trading position of a company from year to year, how to spot undue risk taking and cosmetic accounting" and where to look for clues on the quality of management. Packed with interesting real world examples, this is a highly practical book which shows readers how to analyse company reports and accounts, both qualitatively and quantitatively. The analysis is illustrated with over 200 extracts/examples from published accounts

Key Management Models ebook

[by] Marcel Van Assen, Gerben Van Den Berg, Paul Pietersma.

Pearson Education

12/18/08

With over 33,500 copies sold of the previous edition, the winning formula of this incredibly successful book will remain the same. From SWOT analysis and core competencies to risk reward analysis and the innovation circle, Key Management Models explains each model in a clear, structured and practical way. There is a brief overview of each of the 61 essential models that spans no more than 3-4 pages. For each model you will find: * The model in a nutshell ( the big idea') * Its applicability ( when to use it') * The practicalities of applying it ( how to use it') * A critical appraisal ( the final analysis') The PERFECT reference book, no matter what business you're in.

Frances Quinn.

Pearson Education

Packed full of practical guidance and tips, Law for Journalists is the must have guide to media law for journalism students, trainees and working journalists alike. Highly regarded for its readable, coherent and comprehensive coverage of the law as it relates to journalists, this new edition has been brought fully up to date and continues to include the study and advice features which have made previous editions so popular. This book is used on a wide range of journalism courses including those accredited by the NCTJ.

John Gattorna.

Pearson Education

John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignmentwhich is so powerfully presented in this ground-breaking book. Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way. The key to successful supply chain management is recognising that it's people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment. To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.

Logistics and Supply Chain Management

Martin Christopher.

Pearson Education

Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including: * The link between logistics and customer value. * Logistics and the bottom line measuring costs and performance. * Creating a responsive supply chain. * Managing the global pipeline. * Managing supply chain relationships. * Managing risk in the supply chain. * Matching supply and demand. * Creating a sustainable supply chain. * Product design in the supply chain.

Management Consulting: Delivering an Effective Project

Philip Wickham, Louise Wickham.

Pearson Education

11/22/07

The book is aimed at students taking dedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study.

Management and Organisational Behaviour

Laurie J. Mullins, Gill Christy

Pearson Education

The essential introduction to management and organisational behaviour over half a million students worldwide have used Management and Organisational Behaviour to help them learn. Written in an engaging style and packed with contemporary references to management research and practice, this book continues to be the Organisational Behaviour text of choice for today's students. This ninth edition brings a wide range of brand new and intriguing examples and case studies on issues and organisations that are engaging, relevant and contemporary. It also provides the latest research and new coverage of hot topics such as corporate responsibility and ethics, diversity, and organisational learning. The breadth of appeal of this text makes it ideal for Management and Organisation courses from undergraduate up to MBA. A range of real life examples and case studies illustrate the theories of human behaviour at work, and the influence of individuals, leaders and groups on organisational performance. Using frequent questions and exercises, a clear layout, and additional online resources, this book will enable you to * think critically about topical issues and debates. * develop your personal and professional skills for work and study. * reinforce and assess your knowledge and understanding. * navigate your way through the text efficiently and effectively. * succeed in your project work, research and exams.

Marketing Communications:Interactivity, Communities and Content

Pearson Education

HF5415.123

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences. Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.

Marketing Management:First European Edition

Philip Kotler ... [et Al.].

[European ed.].

Pearson Education

HF5415.13

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

Marketing Planning:Strategy, Environment and Context

Jim Blythe, Phil Megicks.

Pearson Education

HF5415.13

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.

Marketing Strategy and Competitive Positioning

Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

Pearson Education

12/17/07

HF5415.127

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Harvey Maylor.

Pearson Education

HD69.P75

Project Management is a fast-growing and increasingly 'professionalised' discipline with record numbers of practitioners now gaining the PRINCE qualification. The formal tools and techniques of project management are being applied in an ever-wider range of industries and organisations. As a mainstream skill, critical to business success, and under closer scrutiny for the benefits it delivers, it's important the students of today and practitioners of tomorrow can rely on a comprehensive and contemporary text to support their learning. Drawing on the author's 20 years of teaching, research and consulting experience, Harvey Maylor's latest edition of Project Management delivers this in style.

Psychology Express: Conceptual and Historical Issues (Undergraduate Revision Guide)

By Dominic Upton, Brian Hughes.

Pearson Education

This revision guide provides concise coverage of the central topics within Conceptual and Historical Issues in Psychology, presented within a framework designed to help you focus on assessment and exams. The text encapsulates all the subject matter listed in the BPS Qualifying Examination syllabus for Conceptual and Historical Issues in Psychology. The sequence of chapters is organised temporally, and focuses on how the major conceptual issues in psychology have been handled over time. Further, in each case, the relevance of historical discourses to contemporary psychology is emphasised. Sample questions, assessment advice and exam tips drive the organisation within chapters so you are able to grasp and marshal your thoughts towards revision of the main topics. Features focused on critical thinking, practical applications and key research will offer additional pointers for you in your revision process and exam preparation. A companion website provides supporting resources for self testing, exam practice, answers to questions in the book, and links to further resources.

Purchasing and Supply Chain Management

Kenneth Lysons, Brian Farrington

Pearson Education

The publication of Purchasing & Supply Chain Management, Eighth Edition marks the 28th anniversary since the first edition was published, and it continues its claim to be the most comprehensive textbook on purchasing and supply chain management currently available. It is also of value to professionals and those specialists in other fields who need an understanding of the role and influence of this vital area of business performance. The authors have used extensive knowledge of real life events to bring the subject matter to life and to provide a truly international focus on purchasing and supply chain. The economic climate is a massive influence on the need for effective purchasing and supply chain management. Similarly, natural events such as the Japanese earthquakes present the profession with unique challenges. The content of the book will help focus attention in the appropriate risk areas of business. This new edition has been fully revised, covering new developments in the purchasing and supply chain field. There is an increased emphasis on key decisions, supplier relationships, pricing control and negotiation.

John Egan.

Pearson Education

HF5415.55

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor's Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

Bob Matthews And Liz Ross.

Pearson Education

10/27/10

Research Methods: A Practical Guide for the Social Sciences is an essential resource for the social researcher. It offers a comprehensive introduction for first time researchers right through to thorough and practical advice for those undertaking more advanced work. The book draws on real life experiences from a wide variety of disciplines to show how theory translates into practice, and offers a rigorous analysis of why researchers choose the methods they use. Think about it boxes throughout the text offer questions and ideas to help the researcher to focus on core issues and practical considerations, whilst your research summaries present questions, activities and checklists to help the researcher to develop their ideas. The book is supported by a fantastic companion website that contains learning materials, interactive exercises, videos, questionnaires, datasets and much more. The website can be found at: www.pearsoned.co.uk/matthews Written to reflect the breadth of the social sciences, Research Methods is essential for anyone conducting research in sociology, health policy, social work, criminology, social policy, cultural studies, political studies, public policy and related fields.

Research Methods for Business Students

Mark Saunders, Philip Lewis, Adrian Thornhill.

Pearson Education

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: *For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide * For Instructors: teaching manual, powerpoint slides, testbank

Researching and Writing a Dissertation:An essential guide for businessstudents

Colin Fisher With John Buglear ... [et Al.].

Pearson Education

Researching and Writing your Dissertation is an essential guide for students undertaking research projects as part of a postgraduate qualification in business or management. Seven accessible chapters guide the reader through the process from choosing a topic, to gathering and analysing data, and finally writing and presenting the results. This book is ideal for students who may not be taking a taught and assessed module in research methods, but are undertaking management research for the first time and will benefit from guidance on the process, from start to finish.

Service Operations Management

Robert Johnston, Graham Clark, Michael Shulver

Pearson Education

11/28/11

HD9980.5

This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.

Richard Hammond.

Pearson Education

11/20/07

Work in retail for any length of time and it gets into your system. There's something about shop-based selling - it's immediate, exciting, risky and hard to predict. Most retailers love it. But in many ways it's the least understood of all business practices. Now in its second edition, this bestselling book provides you with even more crucial insights into how retailing works. Fully revised and updated with the latest success stories, new ideas, strategic and tactical thinking, Smart Retail is the how-to retail bible. New chapters include learning from the past pioneers of retail - the simple yet effective strategies your competitors have forgotten and how use data to drive profit and growth. Covering everything from creating the ultimate retail experience to understanding your customer and the importance of motivated shop floor workers, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. This book is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.

Richard Hammond.

Pearson Education

Discover the secrets of some of the world's leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know. * Find your Big Idea' and learn how that sets you apart from the competition * Learn critical lessons from the pioneers of retail * Understand what customers really want from your format * Find out how to build strong store teams * Become skilled in delighting your customers Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Study Skills for Art, Design and Media Students

Stewart Mann.

Pearson Education

A comprehensive handbook for any art, design or media student, or for those thinking about pursuing studies in this area. This accessible guide is designed for continuing use as the student prepares for and undertakes any HE A, D & M course. From choosing a course, to assessment criteria to graduate life, this book will break down the university experience for this group, providing the answers that they really need. The book will be split into two sections, the first part providing the study information that art, design and media students require and the second looking at the key concerns of specialist media such as animation, photography and 3D design. The guide will address key concepts from the particular perspective of the specialist undergraduate student in managing practical and written projects; including approaches to information gathering, exploration of ideas, and development of creative solutions to problems, presentation of work, and essay and report writing. Study Skills for Art, Design, and Media Students provides essential and practical information of what you need to know to study successfully and prepare for a career within the creative and cultural industries.

The Business Student's Handbook:Skills for study and employment

Sheila Cameron.

Pearson Education

The Definitive Business Plan

Richard Stutely.

Pearson Education

10/20/11

This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls. This new edition has been completely updated throughout.

Max McKeown.

Pearson Education

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use you'll find yourself referring back to them again and again.

The management consultant : mastering the art of consultancy

Richard Newton.

Pearson Education

The secret for success in attracting, winning, retaining and growing client business whether working as an independent or for a firm. Mike Lander, CEO, Consulting Strategies Ltd Richard knows what clients value and provides clear, practical and experienced guidance on how to become and more importantly, be recognised and selected as the best. Mike Lander, CEO, Consulting Strategies Ltd WHAT DOES IT REALLYTAKE TO BE A SUCCESSFUL MANAGEMENT CONSULTANT? The secret of being a successful management consultant is to focus on the genuine needs of the client. As a consultant, you must develop the skills that enable you to understand these needs, deliver real value to your clients and help them get the results they want. The Management Consultantis your ultimate guide to success as an expert professional consultant. It reveals the skills and attributes that make great consultants and shows you how to develop these to provide genuine client centric consulting. Whether you're already working as a consultant, starting out on your own, or just considering the profession - this book is essential reading. It will also help those who train, employ or work with consultants regularly. EVERYTHING YOU NEED TO KNOW, DO AND DELIVER TO BE A GREAT MANAGEMENT CONSULTANT Learn the answers to the critical questions you need ask to be a top management consultant such as: *How should you identify and define the services you will offer? *Why do clients buy consultancy and what are they looking for? *How can you bring maximum value to the client's organisation? *How do you engage clients and win work? *How can you deliver results that will be sustainable for your client? *How do you establish long-term relationships that bring you repeat business with clients? *When should you say no' to a consulting engagement? *How do you navigate your way through potential ethical dilemmas that face consultants? DISCOVER THE CLIENT-CENTRIC APPROACH TO SUCCESSFUL CONSULTING

FT Essential Guide to Negotiations

Geof Cox.

Pearson Education

A practical and clear guide showing you how to lead and secure a win: win outcome in all your business deals. This book will take you through the steps, actions and communications skills necessary to ensure successful business negotiations. Introducing a four-phase process that underpins successful negotiations and sharing the practices and actions of highly effective negotiators in a straightforward and practical manner, this detailed, step by step guide will help you go into negotiations fully equipped with the key tools that you need to secure a win: win outcome.

Frances Quinn.

Fourth edition.

Pearson Education

"An excellent book for teaching media/journalism students at any level. The book is written in a concise style with updated information and legal cases. I especially like the pedagogical features which are excellent tools for both teachers and students." Yik Chan Chin, Advanced Research Fellow, Human Rights Law Centre, School of Law, University of Nottingham. "Finally, a law book which doesn't bore you to death! A refreshing text laid out in a clear, succinct manner with the same depth as its competitors but presented in a much more user-friendly style. This should be the first choice guide for journalists needing to know about media law." Jo Newsholme, Broadcast Journalist, LBC Radio. Engaging, relevant and comprehensive, Law for Journalists is the must-have guide to media law for journalism students, trainees and working journalists alike. This popular text is specifically structured for journalism courses, including those accredited by the NCTJ and BJTC. Offering practical guidance and an engaging insight into the law as it relates to journalists, this new edition continues to enhance the strong reputation of this text.

Bill Jones, Philip Norton

Pearson Education

Politics UK is an indispensible introduction to British politics, providing a thorough and accessible overview of the institutions and processes of British government, a good grounding in British political history, and an incisive introduction to the issues facing Britain today. With contributed chapters from respected scholars in the field and short essays on real-world politics from well-known political commentators, this fully revised seventh edition of Britain's best loved politics textbook is an essential guide for all students of politics. New To This Edition: * full new chapter covering the 2010 general election - campaigns, contexts, and outcomes * new chapter on 'Britain and the World' * coverage of the banking crisis in Britain, the MPs expenses scandal and the Iraq Inquiry Key Features: * ' Britain in Context ' boxes, placing British politics in comparative perspective * Biographies of key contemporary and historical figures in British politics * Illustrations by Steve Bell and Chris Riddell * 'And another thing' pieces: short essays by distinguished commentators including Jonathan Freedland, Chris Mullin and Andrew Gamble * Companion website featuring slides, multiple choice questions and a brief guide for students on essay writing and referencing Contributors: Colin Copus , Harry Cowen , Oliver Daddow, Russell Deacon , Andrew Flynn , Jonathan Freedland , Andrew Gamble , Mark Garnett, Wyn Grant, Andy Heywood , Richard Kelly , Michael Moran, Chris Mullin, Nick Rees, Steve Richards, Peter Riddell Bill Jones is Professor and lecturer of Politics and History at Liverpool Hope University. He is the author of several well-known textbooks on British politics including the previous 6 editions of Politics UK, British Politics Today, and The Dictionary of British Politics. Philip Norton, Lord Norton of Louth, is Professor of Government and Director of the Centre for Legislative Studies at the University of Hull, as well as being a member of the House of Lords. He is the author or editor of 28 books.

Introduction to Statistics with SPSS for Social Science

Gareth Norris ... [et Al.].

Pearson Education

This is a complete guide to statistics and SPSS for social science students. Statistics with SPSS for Social Science provides a step-by-step explanation of all the important statistical concepts, tests and procedures. It is also a guide to getting started with SPSS, and includes screenshots to illustrate explanations. With examples specific to social sciences, this text is essential for any student in this area.