Atlanta Ventures - Simple Market Sizing Example (Public)
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20142015201620172018Notes: Source:
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US Homes (M homes)123125126126128Statista
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% of US Homes with income >$200K6.1%6.5%7.2%7.7%8.3%Total Addressable Market (TAM) is the entire market demand for your product. In this example, we've identified our target segment as households >$200K in household income.US Census Data
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Total Addressable Market (M homes)
7.58.19.19.710.6
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Annual cost for service$300$300$300$300$300Once you have the potential market for customers, use a revenue figure to calculate the potential market in dollars.Able to use customer discovery interviews to determine that customers would be willing to pay $300 per month
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Total US Addressable Market ($M)2,2552,4302,7182,9163,185
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