Dot 1 A Simple Way to Think About Runway

	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U
1	£000s		Mth 1	Mth 2	Mth 3	Mth 4	Mth 5	Mth 6	Mth 7	Mth 8	Mth 9	Mth 10	Mth 11	Mth 12	Mth 13	Mth 14	Mth 15	Mth 16	Mth 17	Mth 18
2	Revenues		-	-	-	0	0	1	1	2	2	2	2	2	2	2	2	2	2	2
3	CM Costs		(3)	(3)	(2)	(2)	(1)	(1)	(1)	(1)	(1)	(1)	(1)	(1)	(1)	(1)	(1)	(1)	(1)	(1)
4	CM		(3)	(3)	(2)	(2)	(1)	(0)	0	1	1	1	1	1	1	1	1	1	1	1
5	Overheads		(20)	(20)	(20)	(20)	(20)	(20)	(20)	(20)	(20)	(20)	(20)	(20)	(20)	(20)	(20)	(20)	(20)	(20)
6	Cash Burn		(23)	(23)	(22)	(22)	(21)	(20)	(20)	(19)	(19)	(19)	(19)	(19)	(19)	(19)	(19)	(19)	(19)	(19)
7
8			1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	17	18
9		Contribution Margin	(3)	(3)	(2)	(2)	(1)	(0)	0	1	1	1	1	1	1	1	1	1	1	1
10		Label 1			Phase 1				Start Phase 2				Start Phase 3
11
12			1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	17	18
13		Cash Burn (£20k overheads)	(23)	(23)	(22)	(22)	(21)	(20)	(20)	(19)	(19)	(19)	(19)	(19)	(19)	(19)	(19)	(19)	(19)	(19)
14		Label 1			Phase 1				Start Phase 2				Start Phase 3
15
16			1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	17	18
17		Cumulative Contribution Margin Over Time	(3)	(6)	(8)	(9)	(10)	(10)	(10)	(10)	(9)	(8)	(7)	(6)	(5)	(4)	(3)	(2)	(1)	0
18		Label 1	(3)					Max investment - (£10)k												Payback
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