RFM Model Template
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Recency
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Last Order DateRatio % FromRatio % ToValuesNo of UsersFromToPoints
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Percentile 100%100%50%182+ days17 22 365 1
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Percentile 50%50%25%91-181 days9 91 183 2
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Percentile 25%25%8%31-90 days127 31 91 3
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Percentile 8.3%8%30 days6 2 30 4
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Frequency
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Number of OrdersRatio % FromRatio % ToValuesNo of UsersFromToPoints
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Percentile 72%0%47%175 02 1
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Percentile 88%47%36%257 2 2 2
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Percentile 96%36%4%37 3 3 3
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Percentile 100%4%13%420 4 100 4
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Monetary value
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RevenueRatio % FromRatio % ToValuesNo of UsersFromToPoints
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Percentile 1%0%6%$011 0 24 1
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Percentile 21%6%30%$2543 25 49 2
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Percentile 59%30%54%$5021 50 99 3
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Percentile 100%54%100%$10084 100 8,720 4
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