Facebook Mobile Commerce Assumptions
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UsersGift RevenueGift ProfitAverage Tranasction ($)Avg. MarginAverage ProfitATPUARPUData Sources
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Jul-09250,000,000.0075,000,000.0075,000,000.001.00100%10.3$0.30http://www.businessinsider.com/breaking-down-facebooks-revenues-2009-7
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http://www.benphoster.com/facebook-user-growth-chart-2004-2010/
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May-12901,000,000.00450,500,000.0092,352,500.0010.0021%2.050.05$1http://www.quora.com/E-Commerce/Whats-the-average-margin-a-clothing-distributor-expects-to-get-What-about-a-retailer-An-eCommerce-retailer
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2http://www.inc.com/best-industries-2012/judith-ohikuare/ecommerce.html
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Sep-12955,000,000.00955,000,000.00195,775,000.0010.0021%2.050.1$1http://newsroom.fb.com/Key-Facts
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US Only150,000,000.001,500,000,000.00307,500,000.0020.0021%4.10.5$10
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Oct-121,000,000,000.001,000,000,000.00205,000,000.0010.0021%2.050.1$1
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N America Only190,000,000.00950,000,000.00194,750,000.0020.0021%4.10.25$5
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This estimate originally appeared at: http://bigthink.com/cue-the-future/karma-could-mean-billions-for-facebook
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