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FormatTypeTemplate URLFocusDescriptionInstructionsCreator
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GoogleAudithttps://docs.google.com/spreadsheet/ccc?key=0ArZI0Hf6EOFUdFduUUhheHUxaTBxaG56dThXY2hScEE#gid=0SEODesigned for collecting page element data, traffic and conversion data, SEOmoz metrics, and performance data.http://optimizepri.me/how-to-really-do-a-content-audit-part-1-the-quantitative-inventoryHarris Schachter
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ExcelAudithttp://www.4syllables.com.au/wp-content/uploads/2011/03/content-audit-template.xlsGeneralBasic matrix for recording content type, audience, ownership, assessment, and actions to take. Lacks ID column.http://www.4syllables.com.au/resources/templates-checklists/content-audits/4Syllables
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ExcelInventoryhttp://maadmob.com.au/resources/content_inventory.xlshttp://maadmob.com.au/resources/content_inventoryDonna Spencer
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ExcelInventoryhttp://blogs.ec.europa.eu/waltzing_matilda/files/2012/07/DGCOMM_content-inventory_template_v2.xlshttp://blogs.ec.europa.eu/waltzing_matilda/building-the-mother-of-all-content-inventories/Sue Davis
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WebInventoryContent Analysis ToolVarioushttps://www.content-insight.com/resources/37-tour-cat.htmlContent Insight
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ExcelInventoryhttp://www.kevinpnichols.com/downloads/kpn_content_audit.xlsDesigned for page element data, basic SEO, business rules, quality, and input/output channels.http://www.kevinpnichols.com/2012/10/kevin_p_nichols_1.htmlKevin Nichols
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ExcelCompetitive analysishttp://www.brightercollective.com/images/blog/Competitive-Content-Analysis.xlsxCompetitorsA content assessment of competitor websites.http://www.brightercollective.com/content-strategy/discovery-content-audit-inventory-stakeholder-interviews/

Note this page also includes templates for a content inventory and a separate content audit.
Brighter / Andrew Kaufman
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GoogleAudithttps://github.com/OpenRefine/OpenRefineAuditing, competitors, variousOpenRefine is a free, open source power tool for working with messy data and improving it with web services.See http://openrefine.org/documentation.html for documentation, FAQs, and a wiki.Originally Google; now open source.
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WebAudithttp://www.hemingwayapp.com/Simplify languageHemingway App makes your writing bold and clear by highlighting long, complex sentences and common errors.Built into the app itself; go through the tutorial. Note that there's also a desktop version.Adam and Ben Long (brothers)
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WebAudithttp://tagcrowd.com/VisualizationCreate your own tag cloud from any text to visualize word frequency.http://tagcrowd.com/faq.htmlTagCrowd
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WebAudithttp://www.screamingfrog.co.uk/seo-spider/Spidering/crawling a siteThe Screaming Frog SEO Spider is a small desktop program you can install locally on your PC, Mac or Linux machine which spiders websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel.http://www.screamingfrog.co.uk/seo-spider/support/http://www.screamingfrog.co.uk/our-story/
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WebAudithttp://johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/Content auditingThe handy-dandy content audit templatehttp://johnmccrory.com/2011/10/the-handy-dandy-content-audit-template/John McCrory
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ExcelAudithttp://nielsbosma.se/projects/seotools/Content auditingExcel plug-in that helps you make use of APIs and web services to get more insight into your content's performance.http://nielsbosma.se/projects/seotools/blogposts/Niels Bosma
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WebAudithttp://builtvisible.com/seogadget-for-excel/Content auditingUnlock the incredible capabilities of tool provider data from Majestic SEO, aHrefs, Mozscape, SEMrush and Grepwords directly within Excel using the SEOgadget for Excel plugin.http://builtvisible.com/introducing-seogadget-excel/BuiltVisible (was SEOGadget)
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WebAudithttp://michele.webanalyticsdemystified.com/2013/04/handy-google-analytics-advanced-segments-for-any-website.htmlWeb analyticsAdvanced custom segment that you can plug into Google Analytics.http://michele.webanalyticsdemystified.com/2013/04/handy-google-analytics-advanced-segments-for-any-website.htmlMichelle Kiss
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GoogleAudithttps://www.google.com/analytics/gallery/#landing/start/Web analyticsThis solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your use of Google Analytics and accelerate your learning curve. ?Google Analytics staff and community (solutions are open-sourced)
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WebAudithttp://www.outfox.com/excellentanalytics/Web analytics WINDOWS-ONLY: Google Analytics Addin for Microsoft Excel - helps you pull your Google Analytics data directly into Excel via the Google analytics API.https://www.quora.com/Excellent-Analytics-Free-Open-SourceOutFox
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WebAudithttp://supermetrics.com/product/supermetrics-data-grabber/Web analyticsWINDOWS & MAC: An easy-to-use report automation tool for Google Analytics, AdWords, Facebook, Bing Ads, Twitter, YouTube & Google Webmaster Tools. Automate your reporting and save hours every week. Formerly known as GA Data Grabber.?SuperMetrics
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GoogleAudithttp://www.google.com/webmasters/tools/richsnippetsContent auditingTest the structural markup of your content (a.k.a., "Rich Snippets" in Google parlance).https://support.google.com/webmasters/?hl=en#topic=3309469Google
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WebAudithttps://developers.facebook.com/tools/debug/Content auditingTest your use of Facebook Open Graph structural markuphttp://beginnersbook.com/2013/10/facebook-debugger-tool-fix-open-graph-meta-tags-issues/Facebook
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WebAudit
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