Evaluating Marketing Agencies For O'Tacos

	A	B	C	D	E	F	G	H
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8	Evaluation criteria	Criteria Weight
9	Proposal	30%
10	References	15%
11	Reporting Cadance	5%
12	Team	10%
13	Price	25%
14	Cultural Fit	15%
15	Total	100%
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17	Rating Scale for Expectations 1 = Below, 3 = Meets 5 = Exceeds
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20	Company link to proposal	Creative Strategy	Creative Strategy	Design	Agency Strength	Price	Reliability	Total Wtd Rating
21	Marketing Agency 1	4	2	3	4	5	4	3.9
22	Marketing Agency 2	5	5	4	3	5	2	4.3
23	Marketing Agency 3	1	4	5	5	3	5	3.15
24	Marketing Agency 4	2	3	4	2	1	2	2
25	Marketing Agency 5	3	2	3	1	2	1	2.1
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