Novus SMART Academy Family Recruitment & Enrollment Annual Plan.xlsx

	A	B	C	D	E	F	G	H	I	J	K	L	M
1	Month	September	October	November	December	January	February	March	April	May	June	July	August
2	Focus	Plan, Build Systems, Deteremine Roles, and Invest People in Roles								Enroll, Engage, and Monitor Data		Keep
3				Collect Applications		Collect Applications		Collect Applications
4		Attract and Educate						Apply, Close, and Delight				Attend
5	Audience & Targeted Messaging	Audience: Families connected to the idea of choice. Families unhappy with their current options. Messaging: "Now enrolling! Novus SMART Academy, a free public charter school, is accepting Kindergarten applications. Apply today!"		Audience: Early birds and families who have done research; Kindergarten applicants. Messaging: "Claim your seat! Novus SMART Academy, a free public charter school, is accepting Kindergarten applications. Apply today!"		Audience: Families considering their options who may or may not have knowledge about charter schools or your school. Community partners and organizations that may support us. Messaging: "Looking for a quality public school option that is free? At Novus SMART Academy, our scholars are known, loved, and respected. Now enrolling Kindergarten—apply today!"			Audience: Families who might start to consider finding a better school for their children. Messaging: "Ready to start your child on the path to becoming a global achiever? Novus SMART Academy is producing future leaders starting in Kindergarten—seats are filling fast, apply today!"				Audience: Families whose school year is off to a rough start Messaging: "Day 1 of instruction begins August 4th! Don’t miss this opportunity—Novus SMART Academy is the best option for your Kindergartener. Apply today!"

6	Key Dates			Application Opens			Lottery			Monthly- Starting in May 'New Student' Focused Events
7	Priorities	Finalize school/grade configurations in PowerSchool. Put up strong collateral and signage that easily identifies our school as free and public.	Recruitment Strategy Planning Draft Enrollment Policies/Guidelines Get addresses of students through Tennesseeans for Student Success (i.e., get data on # of school-aged students in community and cross reference with targets).	Launch Application Drive unique recruitment strategies. Set up and launch dashboard to track leads and to prepare for progress monitoring (click here). Set up and launch email, text, phone systems.	Monitor application data, particularly on focus grades. Build scripts, etc. for recruitment season.	-monitor application data, particularly on focus grades -finalize new enrollment paperwork -prepare team to support with enrollment season - share plan and invest in their roles and responsibilities	-monitor application data, particularly on focus grades - move families through funnel ensuring we get to fully registered -ensure smooth lottery process -audit all enrollment communication in SchoolMint	-monitor application data, particularly on focus grades - move families through funnel ensuring we get to fully registered -Assess recruitment plan, shift based on current data, upcoming possible new strategies	-monitor application data, particularly on focus grades - move families through funnel ensuring we get to fully registered -Assess recruitment plan, shift based on current data, upcoming possible new strategies	-complete analysis of lottery results, drive continued FR strategy where needed -Assess recruitment plan, shift based on current data, upcoming possible new strategies	-monitor application data, particularly on focus grades - move families through funnel ensuring we get to fully registered -assess recruitment plan, shift based on current data, upcoming possible new strategies	-monitor application data, particularly on focus grades - move families through funnel ensuring we get to fully registered -Assess recruitment plan, shift based on current data, upcoming possible new strategies	-draft withdrawal, backfill policies -complete steback from past recruitment seasons -monitor ATS/enrollment risks -prepare for 1st day & track enrollment
8	Key Data Points			-# apps -# leads genereated by awareness strategies	-# apps -# leads genereated by awareness strategies	-# apps -# leads genereated by awareness strategies -enrollment v. KPIs and budgeted enrollment target	-# apps -# leads genereated by awareness strategies -enrollment v. KPIs and budgeted enrollment target	-# apps -# leads genereated by strategies -enrollment v. KPIs and budgeted enrollment target -offers made -offer acceptance rate - # students registered	-# apps -# leads genereated by strategies -enrollment v. KPIs and budgeted enrollment target -offers made -offer acceptance rate - # students registered	-# apps -# leads genereated by strategies -enrollment v. KPIs and budgeted enrollment target -offers made -offer acceptance rate - # students registered	-# apps -# leads genereated by strategies -enrollment v. KPIs and budgeted enrollment target -offers made -offer acceptance rate - # students registered	-# apps -# leads genereated by strategies -enrollment v. KPIs and budgeted enrollment target -offers made -offer acceptance rate - # students registered	- # students who show up - daily attendance -# apps -# leads genereated by strategies -enrollment v. KPIs and budgeted enrollment target -offers made -offer acceptance rate - # students registered
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10	Keep Warm Comms and Strategies [messaging to applicants/leads]
11	Website
12	Social Media & Earned Media [Online campaigns and lead collection; news stories and public reputation]
13	Advertising [Community facing awareness building]
14	Materials & SWAG [print materials & handouts]
15	Community Outreach & Events [public appearances & spaces to build our brand]
16	Boots on the Ground [walking in community, door knocking, tables at local stores]
17	Other	Zapier (nonprofit discount) Mailchimp (aligns w/ Zapier) Multiple Languages
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