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MeasuresBaselineWhat-If
Note: Numbers have been edited to protect FedUni performance metrics.
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Attraction
This model is designed to provide a demonstration of the type of views that might be availabile.
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Website Hits/ Enquiries/ Universe/ Advertising Spend 100,000 100,000
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Leads 40,000 40,000
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Lead > Qualified Percentage18%18%
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Qualified Leads 7,000 7,000
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Qualified > Application Percentage129%129%
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Application
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Applications Started 9,000 9,000
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Applications Started > Submitted Percentage78%78%
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Submitted Applications 7,000 7,000
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Applications > Offer Percentage43%43%
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Accepted Offers 3,000 3,000
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Offers > Enrolments Percentage67%67%
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Enrolments - Headcount 2,000 2,000
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Pre-Census Semester Loss20%20%
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Annual growth (headcount) Fed on-campus and online15%15%
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Starting Headcount Post Census19001900
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Headcount > EFTSL66%66%
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Retention
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EFTSL - Start Year 112541254
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Year 1 - Progress to Semester 280%80%
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EFTSL - Finish Year 1 1,003 1,003
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Progress from Year 1 to Year 270%76%
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EFTSL - Start Year 2 702 762
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Year 2 - Progress to Semester 280%80%
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EFTSL - Finish Year 2 562 610
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Progress from Year 2 to Year 380%80%
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EFTSL - Start Year 3 449 488
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Year 3 - Progress to Semester 280%80%
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EFTSL - Finish Year 3 360 390
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Revenue per EFTSL - 2025 $ 10,000 $ 10,000
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Revenue per EFTSL - 2026 $ 11,000 $ 11,000
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Revenue per EFTSL - 2027 $ 12,000 $ 12,000
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Revenue per EFTSL - 2028 $ 13,000 $ 13,000
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Baseline Baseline
Year of Implementation
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Acceptance to Enrol conversionRetention
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#ERROR!
BE07.1 - New Students Attracted Due to Functionality Enhancements
Year 1Year 2Year 3Year 4
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Year 1Year 2Year3
1st cohort of Bachelor students
 $ 12,540,000 $ 7,724,640 $ 5,393,203
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Number of EFTSL that Start Semester 11254702449
2nd cohort of Bachelor students
 $ 13,794,000 $ 8,426,880 $ 5,842,637
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Total revenue saved for 2025 cohort $ 12,540,000 $ 7,724,640 $ 5,393,203
3rd cohort of Bachelor students
 $ 15,048,000 $ 9,129,120
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Total revenue saved for 2026 cohort $ 13,794,000 $ 8,426,880 $ 5,842,637
4th cohort of Bachelor students
 $ 16,302,000
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Total revenue saved for 2027 cohort $ 15,048,000 $ 9,129,120 N/AAnnual ROI $ 12,540,000 $ 21,518,640 $ 28,868,083 $ 31,273,757
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Total revenue saved for 2028 cohort $ 16,302,000 N/A N/AROI for first 3 years $ 62,926,723
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What-If What-If
Year of Implementation
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Acceptance to Enrol conversionRetention
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#ERROR!
BE07.1 - New Students Attracted Due to Functionality Enhancements
Year 1Year 2Year 3Year 4
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Year 1Year 2Year3
1st cohort of Bachelor students
 $ 12,540,000 $ 8,386,752 $ 5,855,478
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Number of EFTSL that Start Semester 11254762488
2nd cohort of Bachelor students
 $ 13,794,000 $ 9,149,184 $ 6,343,434
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Total revenue saved for 2025 cohort $ 12,540,000 $ 8,386,752 $ 5,855,478
3rd cohort of Bachelor students
 $ 15,048,000 $ 9,911,616
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Total revenue saved for 2026 cohort $ 13,794,000 $ 9,149,184 $ 6,343,434
4th cohort of Bachelor students
 $ 16,302,000
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Total revenue saved for 2027 cohort $ 15,048,000 $ 9,911,616 N/AAnnual ROI $ 12,540,000 $ 22,180,752 $ 30,052,662 $ 32,557,050
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Total revenue saved for 2028 cohort $ 16,302,000 N/A N/AROI for first 3 years $ 64,773,414
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Comparison - Baseline > What If
 $ 1,846,691
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