Planning How-to Type Content - Public
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Content Title
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How to (add your title here)
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Your Audience
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What does you audience know about this topic?What does your audience need to know about this topic?What skill level are you creating this content for?
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Your Content
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Why would my audience be interested in this topic?How does this piece fit into my overall content strategy?What format do you want to publish this content in?
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What tools do you need to create this content?What tools does your audience need to have to be able to consume your content?What do I want my audience to be able to achieve by following my instructions?
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Your Media
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What is the best type of media to create this content on?What is the best type of media to publish this content on?What resources can I provide my audience that complement this content?
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Content Marketing
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What platforms can I share this content on?How can I repurpose this content?Can I turn this content into an opt-in to grow my list?Do I make this content available for free or paid?
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What content upgrade will I include in this piece?What Call To Action will I add to this piece?What part of this process do I need to outsource?
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Planner created by Andrea Kaldy Content Strategist
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www.virtualissimo.com.au
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