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PURPOSEEDITORIAL PLANMEASUREMENT
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DISTRIBUTION CHANNELWHO WE WILL REACHGOALS/BENEFITS
FEATURED TOPICS
IDEAL VELOCITYFORMATSTONE/RULES OF ENGAGEMENTTEAM RESOURCESCALL(s) TO ACTIONKPIs
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Facebook- "Susan" persona
- "Steven" persona
- Thought leadership/Influence
- Awareness of events
- Tools/Templates
- Creative campaigns
- Tips/Shortcuts
- Event announcements/promotions
- Industry expertise
- Post at least 4x/day
- For every company-related posting, share 3 non-promotional posts
- Respond promptly to direct inquiries

Additional theme-related posts:

- Monday: Research data
- Tuesday: White papers
- Wednesday: Example of the week
- Thursday: Speaker videos
- Friday: Meet the team
- Posts
- E-books
- Visual content
- Research data
- Experienced; friendly; enthusiastic
- Never "force" our company into other conversations unless it's highly relevant/helpful

- Carrie (marketing lead)
- Mary (community manager)

-*Direct specific comments/questions on content piece to author and/or the editorial team to address
- Subscribe to our weekly newsletter
- Download the e-book
- Register to attend an event
- Enroll in our training program
- Subscriber growth
- Downloads attributed to Facebook
- Use of promo codes
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Twitter
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Instagram
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YouTube
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Pinterest
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TikTok
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