Social Media Channel Plan Template - shared
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXY
1
Thanks for checking out Content Marketing Institute's editorial calendar template!
Please note: While we are unable to grant editing access to this document,
feel free to download your own copy and edit it to suit your needs.
To do this, go to File >> Download as and select your preferred format.
2
PURPOSEEDITORIAL PLANMEASUREMENT
3
DISTRIBUTION CHANNELWHO WE WILL REACHGOALS/BENEFITS
FEATURED TOPICS
IDEAL VELOCITYFORMATSTONE/RULES OF ENGAGEMENTTEAM RESOURCESCALL(s) TO ACTIONKPIs
4
5
Facebook- "Susan" persona
- "Steven" persona
- Thought leadership/Influence
- Awareness of events
- Tools/Templates
- Creative campaigns
- Tips/Shortcuts
- Event announcements/promotions
- Industry expertise
- Post at least 4x/day
- For every company-related posting, share 3 non-promotional posts
- Respond promptly to direct inquiries

Additional theme-related posts:

- Monday: Research data
- Tuesday: White papers
- Wednesday: Example of the week
- Thursday: Speaker videos
- Friday: Meet the team
- Posts
- E-books
- Visual content
- Research data
- Experienced; friendly; enthusiastic
- Never "force" our company into other conversations unless it's highly relevant/helpful

- Carrie (marketing lead)
- Mary (community manager)

-*Direct specific comments/questions on content piece to author and/or the editorial team to address
- Subscribe to our weekly newsletter
- Download the e-book
- Register to attend an event
- Enroll in our training program
- Subscriber growth
- Downloads attributed to Facebook
- Use of promo codes
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...