ANON Lead Source Funnel with Closed Won ARR.xlsx

	B	C	D	E	F	G	H	I	J
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2	Lead Source	Leads	Lead to MQL %	MQLs	MQL to SQL %	SQLs	SQL to Win %	Closed Won	Notes / Recommendations
3	Website	4751	31.21%	1483	11.40%	169	3.55%	6	Not technically a "lead source"
4	Event/Tradeshow	371	76.01%	282	7.45%	21	19.05%	4	4 Tradeshows/1 Event @ Cost/Lead: $127.74 Cost to acquire $1 ARR: $0.35). At acceptable levels.
5	Webinar	679	32.55%	221	5.43%	12	0.00%	0	Lead to MQL % good (Nurture to increase win rates)
6	Telemarketing	0	N/A	0	N/A	3	0.00%	0	Stop
7	Marketing Email	1	100.00%	1	300.00%	3	0.00%	0	Not technically a "lead source"
8	Social Media	0	N/A	0	N/A	0	N/A	0	Deprioritize
9	Content Syndication	581	21.00%	122	0.00%	0	N/A	0	Lead to MQL % slightly below avg. Optimize or stop.
10	Inbound Marketo	57	3.51%	2	0.00%	0	N/A	0	Not a "lead source"
11	Pay Per Click	206	5.34%	11	0.00%	0	N/A	0	Optimize
12		6646	31.93%	2122	9.80%	208	4.81%	10
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14			(ideal: 30-35% or higher)		(ideal: 30% or higher)		(ideal: 20% or higher)
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