ODI-Model.xlsx

	A	B	C	E
1	Outcome Driven Innovation
2		Satisfaction	Importance
3	Outcome 1	7	3
4	Outcome 2	4	1	ODI-board © Withmore Oy 2022
5	Outcome 3	5	5	Based on Anthony W. Ulwick. ODI-model
6	Outcome 4	3	7
7	Outcome 5	2	5
8	Outcome 6	3	2
9	Outcome 7	6	4
10	Outcome 8	9	2
11	Outcome 9	1	1
12	Outcome 10	4	3
13	Outcome 11	6	5
14	Outcome 12	2	10
15	Outcome 13	6	5
16	Outcome 14	10	9,5
17	Outcome 15	6	5
18	Outcome 16	1	8
19	Outcome 17	6	5
20	Outcome 18	1	9
21	Outcome 19	0	1
22	Outcome 20	1	2
23	Outcome 21	2	3
24	Outcome 22	3	4
25	Outcome 23	4	5
26				Outcome is something the user/customer tries to achieve. A job to be done for the user/customer
27				An outcome should have Direction, Metric, Object of Control and Contextual Clarifier
28				e.g. Reduce the Waiting Time of the Form Processing to get the requested Decision
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