"Lose it" app onboarding analysis - template

	A	B	C	D	E	F	G
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2		Lose It - №24 in Health & Fitness, 109 onboarding screens!
3		👤 100K, 💰 2M
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5		The Goal of Onboarding
6	1	To keep increasing the motivation until a certain number of users allow notifications to be sent
7	2	To keep increasing the motivation until a certain number of users create accounts (share emails)
8	3	To keep increasing the motivation until a certain number of users start the free trial period
9	4	To keep increasing the motivation until a certain number of users start entering their meals and indicating calories ->				It is the first screen after onboarding
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11		What you can learn👇:
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13	1	Exemplary Welcome screen #F1: - They promise weight loss on the App Store page -> The very 1st screen shows that the user arrives at the right place - They remind the user why they should go through all109 onboarding screens -> LOSE IT - They indicate how the weight-loss goal will be achieved: Track what to eat -> Follow calorie budget -> Reach your goal
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15	2	Super personalized onboarding -> 52 screens with segmentation #F2	Screens
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17	3	Together with the segmentation, they give important information for USERS. This compensates for the motivation spent on choosing the proposed options -> 47 screens aimed at liftings users' motivation #F5_1, #F5_2, #F5_3 ,#F5_4, #F5_5	#F5_1	#F5_2	#F5_3	#F5_4	#F5_5
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19	4	Before requesting user data, there are 32 screens that warm up the user! They collect the info without which calculating the calorie budget (and doing many other things) is impossible -> 17 screens #F3.	Screens
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21	5	Before asking something unclear, they explain why this info is necessary!	Screens
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23	6	The Push Notification request is made only after the FULL warm-up, on screen 103
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25	7	Before the Paywall demonstration, they offer to choose a weight loss plan-> basically, they allow the user to "try on" the product #F6
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27	8	In the end, they show the Sign Up screen. After that, there goes the Paywall with a BIG close button-> They don't weaken user motivation with an obtrusive Paywall, as they plan to warm users up later, inside the app or via email. They segment users after the warm-up and the product "try-on" #F7 - They gently offer a 7-day trial - They engage the user in their product in a non-intrusive way
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34		Strategy
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54	1	Immediately after the Welcome screen #F1, they do the segmentation and explain the value of every single segment
55	2	Before asking difficult or unexpected questions, they explain the reasons for the question
56	3	They combine the blocks that increase motivation with the ones that aim at data collection (and may weaken motivation)
57	4	They offer the steps necessary to realize onboarding goals at the peak of motivation (at the very end of onboarding)
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