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Date Campaign Is RunningNameDescriptionPromotion IncentiveCost of Promotion (Investment)GoalDollar value of each responseTotal ResponsesTotal PaybackROI = [(Payback - Investment)/Investment)]*100Impressions of campaign. Did the campaign meet the Objective and Goal?Campaign Winner
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1/1/09 - 1/8/09$50 Amazon Gift Card Promotion - Reader Weigh InBased on this article: http://searchenginewatch.com/3632234 I set out to get readers to send me feedback as to how I should move forward with now being the Link and Promotion guy. Responses go in my gmail label: SEWPromo1$50 Amazon Gift Card$505 medium quality responses. Maybe a couple sentences to each response. If I get 5 I'll be surprised and happy. I'm trying to get people excited about the column and REALLY engaged. I also need help in understanding what people might like to see in my future columns.$2011$220340%I was in awe of the number AND quality of the responses. I was asking a lot of people. This wasn't an easy promotion for the participants. I was impressed by all sides of it. I WOULD DEFINITELY RUN IT AGAIN.Paul Rivero
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2/26/09 - 3/5/09$25 Amazon Gift Card Promotion - Link RequestHere I am trying to get bloggers to link to my article. Each link I get is an entry into the drawing. So, entrants can give multiple links... however, they must be from different domains (sub domains are not included.) Responses go in my gmail label: SEWPromo2-links They vote here: https://spreadsheets.google.com/viewform?formkey=cENGTUZ0NzR3bnVjVjQ1YUxKbUtyWUE6MA..$25 Amazon Gift Card$2510 links. My goal here is to get awareness of my column out to people who haven't read it.$254$100300%I loved this and would definitely do it again.Elaine Garrett
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2/26/09 - 3/5/09$25 Amazon Gift Card Promotion - Sage's Promo Idea Column Vote"I want people to vote on one of 7 ideas for how they would like to see the column shaped. Responses go in my gmail label: SEWPromo2-responses. They are voting here: https://spreadsheets.google.com/viewform?formkey=cENGTUZ0NzR3bnVlS0JVSlRXODNlQ2c6MA..$25 Amazon Gift Card$2525 responses. My goal is to make the request a little easier than last week's request. Maybe a little less thought required here so I can get more responses. I also want to test the price point of the gift card. Ultimately, I'm still trying to increase reader engagement.$1728$4761804%I'm not as convinced about this campaign. 4 people filled out the form saying they linked to the article. But a couple didn't actually link to it, that I could see. I might either pass on this promotion or think of a better way to do it. Maybe I could do a campaign where people follow me on Twitter or subscribe to an rss feed. Helen Curry
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Promotions for 2009