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#VALUE!Introduction:
For this two-week social media plan for Uber Eats, I’m following the 80-20 rule: 80% engaging content and 20% Uber Eats-focused. The goal is to entertain while naturally encouraging orders.
I am also using theme days to keep content structured. A key one is Eats Asks, happening every Saturday on Instagram, where we ask fun food-related questions, share food history, or hear unique food facts. Since Uber Eats is more than just a delivery app, this helps celebrate food culture and build stronger connections.
Both the 80-20 rule and theme days fit well with my company’s approach, ensuring engaging content while strengthening brand identity. The overall tone will be friendly, fun, and relatable, making Uber Eats a brand that truly connects with food lovers.		Special DaysSaturday series
Eats Asks		Holidays
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Date of postPlatformContent TypeConetent PurposeMedia Description / LinkCaptionStatusNotes
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3-Feb-25InstagramImagePromotional#VALUE!Stay cozy while we handle the shopping!
#UberEats #SnowDay 		ApprovedMention the $0 delivery fee deal to encourage conversions.
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05-Feb-25
(Nutella Day)		X (Twitter)Text-Only EngagementN/AIs it just me, or does Nutella make everything better? Share your fav Nutella combo below!#UberEats #NutellaComboChallengeApprovedEncouraging followers to share their favorite Nutella combinations.
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05-Feb-25
(Nutella Day)		InstagramImageEngagementImage of a jar of Nutella, a spoon, and some Nutella being spread on waffles or toast in a fun wayCan’t have Nutella without a little fun! Whether you're spreading it, dipping it, or eating it straight from the jar, Nutella makes everything better. What’s your Nutella ritual? Let’s hear it! #NutellaDay #UberEatsNeeds RevisionMake it playful and fun to engage users to share their Nutella rituals in the comments. Revision: Make the caption short and engaging
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06-Feb-25
(Chopstick Day)		X (Twitter)Text-only EngagementN/AI use chopsticks the way my WiFi works—sometimes flawless, mostly a disaster. #NationalChopsticksDay #UberEatsApprovedA lighthearted, relatable take on chopstick struggles to drive engagement.
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8-Feb-25InstagramImage/CarouselInformativeA visually appealing image of a historical dish or a carousel with interesting food facts
Born in Quebec: Poutine's origin story is as messy as the dish—some say it was created in the 1950s when cheese curds were added to fries!
The Name: “Poutine” means "a mess" in Quebec slang, and that’s exactly what it is—fries, cheese, and gravy, all in one glorious pile.
Cheese Curds: The squeaky curds are what make poutine special—no shredded cheese here!
Gravy Wars: Beef, chicken, or mushroom? The gravy debate in poutine is real—everyone has their favorite.
Global Love: Poutine’s traveled the world! From duck confit in France to unique toppings in Japan—poutine’s gone international.		 Who knew fries, cheese, and gravy could become a global obsession? #PoutineLovers #EatsAsks #SavorySaturday #UberEatsWaiting for ApprovalThe post will highlight the history of a well-known dish, engaging food lovers with fun facts. Carousel format can be used for multiple facts.
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08-Feb-25
(Super-bowl week)		X (Twitter)ImagePromotionImage of a table set up for the Super Bowl with a spread of wings, pizza, nachos, and chips, all with Uber Eats-branded napkins, cups, and boxes, creating a fun and lively game day atmosphere. The image should focus on the abundance of food with a clear Uber Eats logo visible in the sceneSuper Bowl Sunday = Snacks Delivered! Order your game day favorites now. #SuperBowl #GameDayEats #UberEatsWaiting for ApprovalHighlight Uber Eats’ delivery service for game day snacks, creating an engaging and timely post around the Super Bowl.
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09-Feb-25
(National Pizza Day)		InstagramImagePromote Service & special dealA high-quality close-up image of a freshly baked pizza with gooey cheese, a crispy crust, and various toppings. The pizza is placed on a wooden board with a side of garlic bread and dipping sauce. Warm lighting enhances the delicious details, making it an irresistible visual.
Overlay text on the image:
"National Pizza Day Special – Get 20% Off Today! Order Now on Uber Eats."
The text is in bold, easy-to-read font, placed strategically so it does not obscure the pizza. The Uber Eats logo is subtly positioned in the corner for brand recognition.		It’s National Pizza Day! Celebrate with 20% off your favorite pizza—only on Uber Eats! Order now and make your day extra cheesy! #NationalPizzaDay #PizzaLovers #UberEats #PizzaDealWaiting for ApprovalHighlighting a limited-time 20% off pizza deal.
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09-Feb-25
(National Pizza Day)		X (Twitter)PollEngagement & PromotionA Twitter poll with two options: Yes or No for pineapple on pizza. The post includes a simple image of a pizza with pineapple on one half and without on the other, visually representing both sides of the debate.
Overlay text on the image:
"Pineapple on Pizza? Vote Now!"		Pineapple on pizza: Yes or no? Drop your vote below and don’t forget—20% off all pizzas today on Uber Eats. #NationalPizzaDay #UberEats #PizzaLoversWaiting for ApprovalA fu and interactive poll.
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12-Feb-25X (Twitter)Text-Only Informative/EngagingN / AThis Valentine’s Day, let’s taco ‘bout love—order your feast from Uber Eats! #ValentinesDay #UberEatsWaiting for ApprovalA fun, punny one-liner to engage followers and encourage them to order food for Valentine’s Day.
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14-Feb-25
(Valentine's day)		InstagramImageEngagement#VALUE!Mine is Tiramisu with my ex… looks like we're dining at home for this one! What’s your combo?
#ValentinesDinner #UberEats #ValentinesDay		Waiting for ApprovalEncouraging fun and engagement with a humorous twist to get followers involved and excited for Valentine’s Day
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15-Feb-25InstagramReelsEngagementVideo featuring multiple folks sharing their favorite Subway orders, with them talking briefly about why they love them.
Script:
Introduction:
"Welcome to Eats Asks! This Saturday, we're hearing from a few folks about their favorite Subway orders and what makes them the perfect meal."
Main Content:
"So folks, we’re curious—what’s your go-to Subway order? Any special customizations or unique twists you love adding to your sandwich?"
[Guests share their favorite orders, any fun details about why they love them, or memorable experiences related to their orders.]
Closing:
"Sounds delicious! Thanks to everyone for sharing their favorite Subway orders. Now it's your turn—let us know in the comments below what makes your perfect Subway meal!"		What’s your go-to sub-way order? Drop it in the comments below!
#UberEats #EatsAsks #SavorySaturday @subway		Waiting for ApprovalEncourage audience interaction by asking them to share their favorite Subway orders.
Tag Subway for collabration
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15-Feb-25X (Twitter)Digital banner or short videoPromotionalVideo Description:
• Type: 3-second video or digital banner with simple text animation.
• Background: Neutral colors (soft gradient).
• Text Animation:
o "Unlock $0 Delivery Fee!" (zoom-in effect)
o "Save Up to 10% Off!" (fade-in from left)
o "Join Uber One Today!" (slide-up from bottom)
• Font: Bold, sans-serif (Helvetica or Montserrat).
• Transitions: Fade-in/out between text for smooth transitions.
• Call to Action: End with "Join Now" in bold, with a subtle pulse animation.
• Text Color: White, with some contrast for readability.		Unlock $0 Delivery Fee & save up to 10%! Join Uber One today!
#UberEats #UberOne		Waiting for ApprovalAiming to highlight the benefits of Uber One membership, focusing on savings and convenience
Approval on Video or banner
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Approved
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Waiting for ApprovalInstagram
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Needs RevisionX (Twitter)
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