2017 Monthly Audience Wins + Plans
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MonthMetroCategoryNotesPrimary linkResultsAdditional links
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4/2017Do512Contest - Festival
Guess the lineup contest where the winner gets tickets to the fest. Easy to run, high engagement, helps client get exposure around lineup announce, and Do512 got paid for it.
http://do512.com/guessaclfest
13K pageviews in a week, 700 new registered users
https://www.facebook.com/Do512/posts/10159136344395131
https://www.facebook.com/Do512/posts/10159113527695131
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3/2017doNYC
Giveaway - Partner sweepstakes
Contacting all local label representatives of past sweepstakes so that they contribute free vinyl to give away in upcoming sweeps where partnering makes sense
http://donyc.com/p/rsd-giveaway
6.5K pageviews
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3/2017Do615Content Ideas - Evergreen
Announcing lineups/giveaway for large venues (like Acend Ampitheater) via a single collage
http://us8.campaign-archive2.com/?u=6aa9035267f12ed59bbcccd4c&id=c458ccee27&e=d815292847
14th most popular email content for the year
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3/2017Do512Content Ideas - Evergreen
Supporting local bands via editorial coverage
http://do512.com/p/local-bands-you-should-be-listening-to
On its own, not a ton of traffic volume (though gets some traction when shared by the bands). However has had a lot of success as a sellable piece of content which then easily gets 2K+ pageviews
http://do512.com/p/local-bands-you-should-be-listening-to-volume-16
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2/2017Do206Events - Food
Partnership with local restauarnt chain (Dick's Drive In) to promote unveiling of their newest location via live stream of Do206 SX event
https://www.facebook.com/DicksDriveIn/posts/10155188608016349
Exposure on FB for Do206, looking to run RSVPs in the future for partner events
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2/2017Do503Events - Film
Screening of Saving Banksy
http://do503.com/events/2017/3/8/do503-presents-saving-banksy
Event was a success in attendance (300 cap venue completely full) + benefitted local nonprof. Weren't able to secure sponsorship, but gained 112 new users (most of any event for the year) and good brand exposure
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2/2017Do604Giveaway - Secret Show
Partnered w/ Kiehls for a secret private show for Tegan and Sara w/ chance to win 5-pack of tickets
http://do604.com/kiehls-tegan-sara
Drove most new users of anything so far in 2017
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2/2017Do615Content Ideas - Evergreen
Brunch guide by neighborhood, sold to Korbel as part of nationa deal
do615.com/p/brunchguide
12K sessions to content
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2/2017Do615Content Ideas - Evergreen
Alcohol Artist - profile of bartenders for world bartender day, shared by those involved
do615.com/p/alcohol-artists-of-nashville
800+ sessions, 5th most popular content of the year
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2/2017doNYCECP - Large outdoor event
Landed ECP and contesting for Riis Park Beach Bazaar concert series
https://drive.google.com/file/d/0B-t5uBlp81bRa096YmF2WUFIajllWDAtTXFMdFZGZWlGNjlr/view
TBD
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2/2017doNYC
Giveaway - Partner sweepstakes
Partnered with several local media companies/venues to put together a prize pack of turntable, speakers, vinyl, and concert tickets hosted on doNYC splash page
https://pbs.twimg.com/media/C23hgcjWEAAfqkB.jpg:large
8.5K sessions, 3k new users
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2/2017DoSDContest - Music Awards
Partnership for SD Music Awards
http://dosd.com/p/sandiegomusicawards
28K pageviews, tons of FB engagement, new users via entrants
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1/2017Do206Content Ideas - Social Media
Making an effort to post more "around town" scenic posts on social
https://www.facebook.com/permalink.php?id=610734285632240&v=wall&story_fbid=1285762374796091
Hundreds of thousands reached on FB
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1/2017Do250Contest - Social Media
Instagram contest for festival prizes
http://do250.com/p/fest250
Highest weekly traffic in 7 months, 442 IG posts w/ their contest hashtag
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1/2017Do312Events - Food
One of the presenting sponsors for the Old Style Pizza Summit
http://do312.com/chicagopizzasummit
10K pageviews, 500+ new users from giveaway (most for the year)
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1/2017Do312Giveaway - App
Running app giveaway for sold out XX show
http://do312.com/events/2017/5/1/the-xx
700 entries + dozens of new app installs
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1/2017Do314Content Ideas - Seasonal
Mardi gras list sponsored by Red Bull
http://do314.com/p/mardi-gras-guide
2nd highest week of traffic of all time
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1/2017Do503Events - Music
Local music showcase presented by PBR w/ RSVPs
http://do503.com/pdxmusicshowcase2-0
Though not a ton of traffic/new users, has helped w/ local artist relationships + brand awareness at events
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1/2017Do615Content Ideas - Evergreen
Frequently updated page that features all active giveaways for festivals
http://do615.com/festivals
One of their most popular email content pieces for the year, 3K pageviews, and 6th highest traffic page for the year
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1/2017DoLAContent Ideas - Social Media
Purchase Snapchat filters for large events. DoLA did this for Night on Broadway fest, which they partnered with to build scheduler
Over 300K impressions on their filter for the fest + working w/ Snapchat to promote more of their local stories
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1/2017DoLAContent Ideas - Evergreen
Cannabis guides
http://dola.com/p/dolas-top-10-cannabis-edibles
Second most popular email content for the year after Coachella announce
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1/2017DoTheBayContest - Play the fest
Contest hosted on DTB to play Noisepop event
http://dothebay.com/p/playnoisepop
3rd most popular page on DTB for the year (7K + pageviews)
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1/2017DoTheBayEvents - Music
Kicked off DTB Sessions - series of acoustic performances hosted in their office presented by Tsingtao
https://www.facebook.com/DoTheBay/videos/1230517416998016/
Live streamed on Facebook - 16K views
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1/2017HazDFContent Ideas - Social Media
Partnered with local festival to live stream performance on Facebook
https://www.facebook.com/RevistaMarvinOficial/videos/1235089973236230/
110 shares of content tagged with HazDF
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