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How to use this document
This is a customisable tracker which has been built for specific requirements. This can be easily changed to suit your own needs.

1 - Working from left to right fill in the descriptive elements of your content.

2 - Then move on to updating the status of the conversion tracking for that content. Keep consistent with the naming conversions you've used in your ad/analytics platforms.

3 - Finally list your content landing page and either the conversion page or specify if it was tracked using an event

4 - Delete columns A - E once you have read the instructions to give yourself more space
Content Status
FunnelContent
Content Type
Date Added
Campaign
URL/Event Tracked
Google Analytics Goal
Google Ads Conversion
Linkedin Conversion
Facebook Conversion
Other Conversion
Conversion NameLanding Page URLConversion Url
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LiveTOFUBrandEBOOKS01.01.19
Industry Report Whitepaper 01
URLYesYesYesYesYes
EBOOK - Industry Report Whitepaper 01
http://www.examplesite.com/industry-report-whitepaper
http://www.examplesite.com/industry-report-whitepaper-thank-you
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LiveMOFUVerticle AEBOOKS01.01.19Getting Started Guide 01URLYesYesYesYesYesEBOOK - Getting Started Guide 01
http://www.examplesite.com/gwtting-started-guide
http://www.examplesite.com/gwtting-started-guide-thank you
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LiveMOFUVerticle AEBOOKS01.01.19Case Study 01EventYesYesYesYesYesEBOOK - Case Study 01http://www.examplesite.com/case-studyn/a event tracked
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LiveBOFUProduct 1DEMO01.01.19Product 1 DemoURLIn ProgressNoNoNoNoDEMO - Product 1http://www.examplesite.com/product01http://www.examplesite.com/product01-demo-thank-you
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PausedBOFUProduct 2DEMO01.01.19Product 2 DemoURLYesYesYesYesYesDEMO - Product 2http://www.examplesite.com/product02http://www.examplesite.com/product02-demo-thank-you
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CompleteBOFUProduct 3DEMO01.01.19Product 3 DemoURLYesYesYesYesYesDEMO - Product 3http://www.examplesite.com/product03http://www.examplesite.com/product03-demo-thank-you
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About this document
Conversion tracking is a key function of performance marketing. It helps us understand the value of our activity and segment our users into valuable audiences for future use.

When running campaigns using multiple channels it’s important to synchronise these conversion points so that logical and consistent user journeys can be delivered through media
This document helps to sort and track the status of key behaviours associated with your content.

When used consistently this document provides a quick reference and can be used to build valuable remarketing audiences with.
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