ABCDEFGHIJKLNOPQRSTUVWXYZAAABACADAEAFAGAHAIAJAKALAMANAOAPAQARASATAUAVAWAXAZBABBBCBDBEBFBGBHBIBJBKBLBMBNBOBPBQBRBSBTBUBVBWBXBYBZCACBCC
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hero - Luxury Version
Targeting: Luxury members		DE ES FRITRUAR AR AR AR
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Markets UK + IrelandUAEGermany (*CH,AT+) SpainFranceKSASouth Africa ItalyBeneluxRussiaEgypt + Rest of MEATurkey QatarScandinavia + Rest of EU Germany (*CH,AT+) SpainFranceItalyRussiaSaudi Arabia UAEQatarEgypt + Rest of Middle East
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Key Destinations in MarketLondon EdinburghDublin DubaiAbu DhabiDefaultMunich HamburgBerlin Madrid BarcelonaMallorcaParis Nice Default RiyadhJeddahMakkahDefault Cape Town JohannesburgDurbanDefaultMilan Florence Venice RomeMoscow CesmeIstanbulAnkara DefaultDoha DefaultMunich HamburgBerlin DefaultMadrid BarcelonaMallorcaParis Nice Default Milan Rome Venice DefaultMoscow
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Targeted Audience Active members and non members with residence in the UK + Ireland Active members and non members with residence in the UAE Active members and non members with residence in Germany, Switzerland and Austria Active members and non members with residence in Spain, Portugal, Andorra Active members and non members with residence in France & MonacoActive members and non members with residence in KSAActive members and non-members with residence in South AfricaActive members and non members with residence in Italy, San Marino + Holy See Active members and non members with residence in Belgium, Netherlands and Luxembourg Active members and non-members with residence in Russia, Kazakhstan, Belarus, Kyrgyzstan, Armenia, Moldavia, Tajikistan, Uzbekistan, TurkmenistanActive members and non-members with residence in Egypt + remaining MEA markets

DO NOT INCLUDE DESTINATION IN COPY
Active members and non-members with residence in Turkey Active members and non-members with residence in Qatar. Active members and non-members with residence in Denmark, Sweden, Norway, Iceland and Finland. + remaining EU markets

DO NOT INCLUDE DESTINATION IN COPY
Active members and non members with residence in Germany, Switzerland and AustriaActive members and non members with residence in Spain & PortugalActive members and non members with residence in France & MonacoActive members and non members with residence in Italy, San Marino Active members and non-members with residence in Russia, Kazakhstan, Belarus, Kyrgyzstan, Armenia, Moldavia, Tajikistan, Uzbekistan, TurkmenistanActive members and non members with residence in KSAActive members and non members with residence in the UAE Active members and non-members with residence in Qatar. Active members and non-members Tunisia, Morocco, Oman, Lebanon, Bahrain, Jordan, Algeria, Kuwait, Egypt
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SALE
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Subject Lines/Preheaders

Targeted: Non Lux, Lux

PCIQ Optimization: SL, Hero Image, and UK cross border		DEFAULT:
SL1 (FOMO): [Fname, ]Don't Miss Out on Exclusive Savings, Experiences, and More
SL2 (Urgency): [Fname, ]One Week Only to Save on Your Holiday Travel
SL3 (Direct): Exclusive Savings, Experiences, and More
SL4 (Authority): [Fname, ]Your Special Holiday Savings Are Inside
SL5 (Question): Have you started planning your holiday travel?
PH: Get [20% ][25% ]off your stays when you book by November 29, 2021

LUXURY:
SL1 (FOMO): [Fname, ]'Tis the Season to Be Showered in Luxury
SL2 (Urgency): Now Is the Time to Book a Luxury Experience
SL3 (Direct): Your Luxury Getaway Awaits...
SL4 (Authority): [Fname, ]Your Guide to a Luxury Holiday Getaway
SL5 (Question): [Fname, ]Where will you holiday this year?
PH: Discover everything you need to know about your December destination
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 PRIMARY OFFER:
Hero - Flash Sale (default)
Pending images for PCIQ Optimization

Targeting: members and non-member outside of luxury audience

Offer details TBC
• US/CA/CALA and EMEA
• Booking Window: Tue, Nov 23 – Mon, Nov 29 (confirmed)
• Stay Window: through Mon, Jan 17, 2022 (to be confirmed )
• Availability: Weekends at core hotels; 7DOW at resorts. All hotels 7DOW over Christmas and New Years holidays (dates to be confirmed Monday)
• Discount: Keeping the 25% member and 20% non-member discounts


Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/en/offers/flash-sale		Headline: Celebrate Wintertime,
Subheadline: With the Gift of Travel.
Copy: Make the winter even more memorable by enjoying [20%][25%] off your stay with our flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/en/offers/flash-sale		Headline: Celebrate Summertime,
Subheadline: With the Gift of Travel.
Copy: Make the summer even more memorable by enjoying [20%][25%] off your stay with our flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/en/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/en/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL:https://www.emea.marriott.com/en/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL:https://www.emea.marriott.com/en/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/en/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/en/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/en/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/en/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/de/offers/flash-sale 		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/es/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/fr/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/it/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/ru/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/ar/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/ar/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/ar/offers/flash-sale		Headline: Celebrate the Season,
Subheadline: With Holiday Savings.
Copy: Make the holidays even more memorable by enjoying [20%][25%] off your stay with our holiday flash sale. Whether you're dreaming about a tropical getaway or planning something special close to home, we can help you save.
CTA: ENJOY [20%][25%]
Under CTA: Book by 29 November, 2021 | Stay by 17 January, 2022
URL: https://www.emea.marriott.com/ar/offers/flash-sale
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Hero - Luxury Version
Targeting: Luxury members		Headline: Celebrate the Season,
Subheadline: With a Luxury Escape.
Copy: Elevate the holidays with a stay at one of our luxury hotel brands including The Ritz-Carlton(R), St. Regis(R), W Hotels(R), and more -- where you'll enjoy award-winning cuisine, locally-inspired spa treatments, and exemplary service.
CTA: EXPLORE HOTELS
URL: https://www.emea.marriott.com/en/destinations		Headline: Celebrate Wintertime,
Subheadline: With a Luxury Escape.
Copy: Elevate your getaway with a stay at one of our luxury hotel brands including The Ritz-Carlton(R), St. Regis(R), W Hotels(R), and more -- where you'll enjoy award-winning cuisine, locally-inspired spa treatments, and exemplary service.
CTA: EXPLORE HOTELS
URL: https://www.emea.marriott.com/en/destinations" 		Headline: Celebrate Summertime,
Subheadline: With a Luxury Escape.
Copy: Elevate your getaway with a stay at one of our luxury hotel brands including The Ritz-Carlton(R), St. Regis(R), W Hotels(R), and more -- where you'll enjoy award-winning cuisine, locally-inspired spa treatments, and exemplary service.
CTA: EXPLORE HOTELS
URL: https://www.emea.marriott.com/en/destinations" 		Headline: Celebrate the Season,
Subheadline: With a Luxury Escape.
Copy: Elevate the holidays with a stay at one of our luxury hotel brands including The Ritz-Carlton(R), St. Regis(R), W Hotels(R), and more -- where you'll enjoy award-winning cuisine, locally-inspired spa treatments, and exemplary service.
CTA: EXPLORE HOTELS
URL: https://www.emea.marriott.com/en/destinations		https://www.emea.marriott.com/de/destinationshttps://www.emea.marriott.com/es/destinationshttps://www.emea.marriott.com/fr/destinationshttps://www.emea.marriott.com/it/destinationshttps://www.emea.marriott.com/ru/destinationshttps://www.emea.marriott.com/ar/destinationshttps://www.emea.marriott.com/ar/destinationshttps://www.emea.marriott.com/ar/destinationshttps://www.emea.marriott.com/ar/destinations
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Non-members: Join Now Banner

Targeting: Non-members		JOIN MESSAGE:
Copy: Not a Marriott Bonvoy member yet? Join now to unlock exclusive benefits on every stay.
CTA: JOIN NOW
UK - https://www.marriott.co.uk/loyalty/createAccount/createAccountPage1.mi
All other markets - https://www.marriott.com/loyalty/createAccount/createAccountPage1.mi		Non-member banner is going to the Italian page per the link matrix - it should be updated tohttps://www.marriott.com.ru/loyalty/createAccount/createAccountPage1.mi?
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AREA PRIORITIES
Please choose one of the following options per
Secondary Module 1
AND Secondary Module 2
12
Section headline/Subhead
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Secondary Module 1:
Domestic Destination
UK - UK
UAE - UAE
Germany - Berlin
Spain - Barcelona
France - South of France
KSA - Riyadh
South Africa - Capetown
Italy - Milan
Benelux - Amsterdam
Russia - St.Petersburg
Egypt - Egypt
Turkey - Istanbul
Qatar - Doha
Scandinavia - Copenhagen




Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover quaint country villages, enchanting Christmas markets, or eclectic shopping across the United Kingdom.
CTA: EXPLORE THE UK
https://www.emea.marriott.com/en/destinations/united-kingdom


Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover the city's iconic skylines, nature reserves, beach resorts, and more across the UAE.
CTA: EXPLORE MORE
https://www.emea.marriott.com/en/destinations/united-arab-emirates/go-beyond

Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover Berlin's quirky cafes, impressive museums and enchanted Christmas markets.
URL: EXPLORE BERLIN
CTA: https://www.emea.marriott.com/en/destinations/germany/berlin
Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover everything from street vendors to Park Güell without the big crowds.
CTA: EXPLORE BARCELONA
URL:https://www.emea.marriott.com/en/destinations/spain/barcelona		Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover spectacular seafood and amazing architecture in the South of France.
CTA: EXPLORE SOUTH OF FRANCE
https://www.emea.marriott.com/en/destinations/france/south-of-france



Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover Riyadh's dazzling skyscapers, lively souq markets and rich culture.
CTA: EXPLORE RIYADH
URL: https://www.emea.marriott.com/en/destinations/saudi-arabia/riyadh		Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover breathtaking natural beauty in South Africa's oldest urban area, Capetown.
CTA: EXPLORE CAPETOWN
https://www.emea.marriott.com/en/destinations/south-africa/cape-town		Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover Milan's intricate art and architecture, or shop at stylish boutiques in fashion central.
CTA: EXPLORE MILAN
https://www.emea.marriott.com/en/destinations/italy/milan
Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover Amsterdam's many museums and magical Christmas markets.
CTA: EXPLORE AMSTERDAM
https://www.emea.marriott.com/en/destinations/netherlands/amsterdam		Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover St. Petersburg's many museums or go ice skating in Kirov Park.
CTA: EXPLORE ST. PETERSBURG
URL: https://www.emea.marriott.com/en/destinations/russia/st-petersburg		Headline: Holiday Experiences
Copy: Treat your family to a getaway and rediscover what it feels like to float in the Red Sea, or simply soak up the year-round warm weather.
CTA: EXPLORE EGYPT
https://www.emea.marriott.com/en/destinations/egypt/red-sea		Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover Istanbul's awe-inspiring mosques, ancient churches, or family-oriented attractions like Miniatürk Park.
CTA: EXPLORE ISTANBUL
https://www.emea.marriott.com/en/destinations/turkey/istanbul		Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover Doha's glitzy skyline, bustling souks and ancient history.
CTA: EXPLORE DOHA
https://www.emea.marriott.com/en/destinations/qatar/doha		Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover Copenhagen's modern eateries, chic galleries streatwear boutiques.
CTA: EXPLORE COPENHAGEN
https://www.emea.marriott.com/en/destinations/denmark/copenhagen		Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover Berlin's quirky cafes, impressive galleries and wide array of museums.
CTA: EXPLORE BERLIN
https://www.emea.marriott.com/de/destinations/germany/berlin		Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover Barcelona's magical Christmas markets or simply enjoy being a tourist without the big crowds.
CTA: EXPLORE BARCELONA
https://www.emea.marriott.com/es/destinations/spain/barcelona		Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover spectacular seafood and amazing architecture in the South of France.
CTA: EXPLORE SOUTH OF FRANCE
https://www.emea.marriott.com/fr/destinations/france/south-of-france		Headline: Holiday Close to Home
Copy: Witness some of the world’s finest art, marvel at the intricate architecture or shop at stylish boutiques in fashion central.
CTA: EXPLORE MILAN
https://www.emea.marriott.com/it/destinations/italy/milan
Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover St. Petersburg's many museums or go ice skating in Kirov Park.
CTA: EXPLORE ST. PETERSBURGSt. Petersburg
https://www.emea.marriott.com/ru/destinations/russia/st-petersburg
Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover Riyadh's dazzling skyscapers, lively souq markets and rich culture.
CTA: EXPLORE RIYADH
URL: https://www.emea.marriott.com/ar/destinations/saudi-arabia/riyadh


Headline: Holiday in the UAE
Copy: Explore our collection of hotels in Fujeirah, Ajman, Al Ain and Sharjah,
and experience spectacular natural and man-made scenery.
CTA: EXPLORE MORE
https://www.emea.marriott.com/ar/destinations/united-arab-emirates/go-beyond

Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover Doha's glitzy skyline, bustling souks and ancient history.
CTA: EXPLORE DOHA
https://www.emea.marriott.com/ar/destinations/qatar/doha		Headline: Holiday Close to Home
Copy: Treat your family to a staycation and rediscover the grand pyramids, enjoy some of the best diving spots in the world or uncover 7,000 thousand years of history.
CTA: EXPLORE EGYPT
https://www.emea.marriott.com/ar/destinations/egypt
14

Secondary Module 2:
Cross Border
UK PCIQ - Southern Europe (Milan), Western & Eastern Europe (Paris), UAE (Dubai),
MEA (Egypt)
UAE - Saudi Arabia
Germany - South Africa
Spain - London
France - Venice
KSA - Egypt
South Africa - Mauritius
Italy - Switzerland
Benelux - Germany
Russia - Budapest
Egypt - Turkey
Turkey - Jordan
Qatar - Saudi Arabia
Scandinavia - Florence		Southern Europe
Headline: Master Milan
Copy: Witness some of the world’s finest art, marvel at the intricate architecture or shop at stylish boutiques in fashion central.
CTA: EXPLORE MILAN
https://www.emea.marriott.com/en/destinations/italy/milan

Western & Eastern Europe
Headline: Find Charm in Paris
Copy: Famed for iconic attractions like the Arc de Triomphe and Eiffel Tower, discover the City of Lights at your own pace.
CTA: EXPLORE PARIS
https://www.emea.marriott.com/en/destinations/france/paris

UAE
Discover Discover Dazzling Dubai
Copy: A fusion of tradition and innovation, experience this bustling city’s iconic skylines, nature reserves, beach resorts and more.
CTA: EXPLORE DUBAI
https://www.emea.marriott.com/en/destinations/united-arab-emirates/dubai

MEA
Headline: Experience Egyptian History
Copy: Gaze at the grand pyramids, enjoy some of the best diving spots in the world or uncover 7,000 thousand years of history.
CTA: EXPLORE EGYPT
https://www.emea.marriott.com/en/destinations/egypt
Headline: Uncover Saudi Arabia
Copy: From ancient mosques to world-class diving, Saudia Arabia is full of rich history, cultural charm, and adventure.
CTA: EXPLORE ARABIA
URL: https://www.emea.marriott.com/en/destinations/saudi-arabia

Headline: Experience South Africa
Copy: From breathtaking safaris to captivating landscapes, South Africa offers a little bit of everything to discover.
CTA: EXPLORE SOUTH AFRICA
URL: https://www.emea.marriott.com/en/destinations/south-africa		Headline: Discover London in December
Copy: Explore our collection of hotels hotels in the heart of this vibrant city just minutes away from charming cafes, Christmas markets and more.
CTA: EXPLORE LONDON

https://www.emea.marriott.com/en/destinations/united-kingdom/london		Headline: Discover Venice in December
Copy: Experience our collection of hotels surrounded by the city’s iconic canals and remarkable restaurants.
CTA: EXPLORE VENICE
https://www.emea.marriott.com/en/destinations/italy/venice

Headline: Experience Egyptian History
Copy: Gaze at the grand pyramids, enjoy some of the best diving spots in the world or uncover 7,000 thousand years of history.
CTA: EXPLORE EGYPT
URL: https://www.emea.marriott.com/en/destinations/egypt		Headline: Experience Mauritius
Copy: From beautiful beaches to lush forests, the mountainous island of Mauritius offers the perfect summer escape.
CTA: EXPLORE MAURITIUS
https://www.emea.marriott.com/en/destinations/mauritius		Headline: Experience Switzerland
Copy: Best known for its mountains, lakes, banks, watches, cheese and chocolate, Switzerland is the perfect destination for winter sports enthusiasts and history lovers.
CTA: EXPLORE SWITZERLAND
https://www.emea.marriott.com/en/destinations/switzerland
Headline: Experience Germany
Copy: Celebrate the fusion of old and new in Frankfurt, or enjoy a touch of retail therapy in Düsseldorf. As central Europe's largest country, there's plenty to do and see in Germany.
CTA: EXPLORE GERMANY
https://www.emea.marriott.com/en/destinations/germany		Headline: Experience Budapest
Copy: Enjoy spectacular views of the capital from the Budapest Eye Ferris Wheel, or try traditional and international cuisines from one of the city's countless restaurants.
CTA: EXPLORE BUDAPEST https://www.emea.marriott.com/en/destinations/hungary/budapest		Headline: Experience Turkey
Copy: From the bustling bazaars, to the thriving resorts and peaceful coves of its Mediterranean coastline, Turkey has something to offer for everyone.
CTA: EXPLORE TURKEY
https://www.emea.marriott.com/en/destinations/turkey		Headline: Experience Jordan
Copy: Jordan may be known for its ancient city of Petra, but it's got many more hidden gems for explorers and history buffs alike.
CTA: EXPLORE JORDAN
https://www.emea.marriott.com/en/destinations/jordan
Headline: Uncover Saudi Arabia
Copy: From ancient mosques to world-class diving, Saudia Arabia is full of rich history, cultural charm, and adventure.
CTA: EXPLORE SAUDI ARABIA
URL: https://www.emea.marriott.com/en/destinations/saudi-arabia		Headline: Experience Florence
Copy: Indulge in retail therapy at big-ticket designer boutiques or experience Florence's Renaissance-inspired art and architecture.
CTA: EXPLORE FLORENCE

https://www.emea.marriott.com/en/destinations/italy/florence
Headline: Experience South Africa
Copy: From breathtaking safaris to captivating landscapes, South Africa offers a little bit of everything to discover.
CTA: EXPLORE SOUTH AFRICA
https://www.emea.marriott.com/de/destinations/south-africa		Headline: Discover London in December
Copy: Explore hotels in the heart of this vibrant city just minutes away from charming cafes, Christmas markets and more.
CTA: EXPLORE LONDON

https://www.emea.marriott.com/es/destinations/united-kingdom/london		Headline: Discover Venice in December
Copy: Experience our collection of hotels surrounded by the city’s iconic canals and remarkable restaurants.
CTA: EXPLORE VENICE
URL: https://www.emea.marriott.com/fr/destinations/italy/venice		Headline: Experience Swtizerland
Copy: Best known for its mountains, lakes, banks, watches, cheese and chocolate, Switzerland is the perfect destination for winter sports enthusiasts and history lovers.
CTA: EXPLORE SWITZERLAND
https://www.emea.marriott.com/it/destinations/switzerland		Headline: Experience Budapest
Copy: Enjoy spectacular views of the capital from the Budapest Eye Ferris Wheel, or try traditional and international cuisines from one of the city's countless restaurants.
CTA: EXPLORE BUDAPEST
https://www.emea.marriott.com/ru/destinations/hungary/budapest		Headline: Experience Egyptian History
Copy: Gaze at the grand pyramids, enjoy some of the best diving spots in the world or uncover 7,000 thousand years of history.
CTA: EXPLORE EGYPT
URL: https://www.emea.marriott.com/ar/destinations/egypt
Headline: Uncover Saudi Arabia
Copy: From ancient mosques to world-class diving, Saudia Arabia is full of rich history, cultural charm, and adventure.
CTA: EXPLORE SAUDI ARABIA

https://www.emea.marriott.com/ar/destinations/saudi-arabia
Headline: Uncover Saudi Arabia
Copy: From ancient mosques to world-class diving, Saudia Arabia is full of rich history, cultural charm, and adventure.
CTA: EXPLORE SAUDI ARABIA

https://www.emea.marriott.com/ar/destinations/saudi-arabia		Headline: Experience Turkey
Copy: From the bustling bazaars, to the thriving resorts and peaceful coves of its Mediterranean coastline, Turkey has something to offer for everyone.
CTA: EXPLORE TURKEY
https://www.emea.marriott.com/ar/destinations/turkey
15
MB Traveller Article
Where To Go in December
Headline: From Ski Slopes and Holiday Fests to Blissful Beaches, Here’s Where to Travel in December

Targeting: All English markets - collapsed in in-language
A/B test for UK Cancelled		Headline: Enjoy Unique Holiday Traditions Across Europe
Escape the crowds and do something different this holiday season by rediscovering a familiar European city.
CTA: READ MORE
https://traveler.marriott.com/tips-and-trends/christmas-holidays-in-europe/
Headline: 7 Unique Things to Do in Dubai
Copy: From skydiving over the Palm Jumeirah to visiting the tallest building in the world, discover all the one-of-a-kind experiences Dubai has to offer.
https://traveler.marriott.com/dubai/best-things-to-do-dubai/		Headline: Enjoy Unique Holiday Traditions Across Europe
Escape the crowds and do something different this holiday season by rediscovering a familiar European city.
CTA: READ MORE
https://traveler.marriott.com/tips-and-trends/christmas-holidays-in-europe/		Headline: Enjoy Unique Holiday Traditions Across Europe
Escape the crowds and do something different this holiday season by rediscovering a familiar European city.
CTA: READ MORE
https://traveler.marriott.com/tips-and-trends/christmas-holidays-in-europe/		Headline: Enjoy Unique Holiday Traditions Across Europe
Escape the crowds and do something different this holiday season by rediscovering a familiar European city.
CTA: READ MORE
https://traveler.marriott.com/tips-and-trends/christmas-holidays-in-europe/
Headline: 7 Unique Things to Do in Dubai
Copy: From skydiving over the Palm Jumeirah to visiting the tallest building in the world, discover all the one-of-a-kind experiences Dubai has to offer.
https://traveler.marriott.com/dubai/best-things-to-do-dubai/
Headline: 7 Unique Things to Do in Dubai
Copy: From skydiving over the Palm Jumeirah to visiting the tallest building in the world, discover all the one-of-a-kind experiences Dubai has to offer.
https://traveler.marriott.com/dubai/best-things-to-do-dubai/		Headline: Enjoy Unique Holiday Traditions Across Europe
Escape the crowds and do something different this holiday season by rediscovering a familiar European city.
CTA: READ MORE
https://traveler.marriott.com/tips-and-trends/christmas-holidays-in-europe/		Headline: Enjoy Unique Holiday Traditions Across Europe
Escape the crowds and do something different this holiday season by rediscovering a familiar European city.
CTA: READ MORE
https://traveler.marriott.com/tips-and-trends/christmas-holidays-in-europe/		Headline: Enjoy Unique Holiday Traditions Across Europe
Escape the crowds and do something different this holiday season by rediscovering a familiar European city.
CTA: READ MORE
https://traveler.marriott.com/tips-and-trends/christmas-holidays-in-europe/
Headline: 7 Unique Things to Do in Dubai
Copy: From skydiving over the Palm Jumeirah to visiting the tallest building in the world, discover all the one-of-a-kind experiences Dubai has to offer.
https://traveler.marriott.com/dubai/best-things-to-do-dubai/
Headline: 7 Unique Things to Do in Dubai
Copy: From skydiving over the Palm Jumeirah to visiting the tallest building in the world, discover all the one-of-a-kind experiences Dubai has to offer.
https://traveler.marriott.com/dubai/best-things-to-do-dubai/
Headline: 7 Unique Things to Do in Dubai
Copy: From skydiving over the Palm Jumeirah to visiting the tallest building in the world, discover all the one-of-a-kind experiences Dubai has to offer.
https://traveler.marriott.com/dubai/best-things-to-do-dubai/		Headline: Enjoy Unique Holiday Traditions Across Europe
Escape the crowds and do something different this holiday season by rediscovering a familiar European city.
CTA: READ MORE
https://traveler.marriott.com/tips-and-trends/christmas-holidays-in-europe/
16
SECONDARY OFFER
EXPO Dubai
Offer details (TBC)
Targeting: all markets EXCEPT collaspe in Qatar (English and Arabic)
Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai		Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai



Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai		Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai		Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai		Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai



Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai


Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai		Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai		Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai		Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai



Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai



COLLAPSE
Not be included for the market 		Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/en/offers/expo-dubai		COLLAPSECOLLAPSECOLLAPSECOLLAPSECOLLAPSEHeadline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/ar/offers/expo-dubai


Headline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/ar/offers/expo-dubai


COLLAPSEHeadline: The World's Greatest Show
Copy: Stay at a hotel participating in Marriott Bonvoy® near Expo 2020 Dubai between 1 October 2021 and 31 March 2022 and enjoy a once-in-a-lifetime celebration!
CTA: RESERVE NOW
https://www.emea.marriott.com/ar/offers/expo-dubai"
17
Careem
Targeting: UAE and KSA only		Headline: Save on Careem Rides
Copy: Enjoy 20% savings on two rides per month between hotels participating in Marriott Bonvoy and Expo 2020 Dubai – with a maximum discount of AED 15 per ride. Use code BONVOY.
CTA: BOOK A RIDE
URL: https://careem.me/mbv		Headline: Save on Careem Rides
Copy: Enjoy 20% savings on two rides per month between hotels participating in Marriott Bonvoy and Expo 2020 Dubai – with a maximum discount of AED 15 per ride. Use code BONVOY.
CTA: BOOK A RIDE
URL: http://careem.me/mbv		COLLAPSECOLLAPSECOLLAPSECOLLAPSECOLLAPSEHeadline: Save on Careem Rides
Copy: Enjoy 20% savings on two rides per month between Marriott Bonvoy® hotels and Expo 2020 Dubai—with a maximum discount of AED 20 per ride. Use code BONVOY.
CTA: LEARN MORE
URL: http://careem.me/mbv 		Headline: Save on Careem Rides
Copy: Enjoy 20% savings on two rides per month between Marriott Bonvoy® hotels and Expo 2020 Dubai—with a maximum discount of AED 20 per ride. Use code BONVOY.
CTA: LEARN MORE
URL: http://careem.me/mbv		COLLAPSECOLLAPSE
18
19
BRAND EDUCATION (stack this module)

Imagery will be separate for Luxury and Non-Luxury
Look at MAR-0991 Lux&Non-Lux versioning,same for all markets
http://preview.4at5.net/email_domains/mar/0991/mar_0991.html


- Luxury: W, St Regis, The Luxury Collection, JW Marriott, The Ritz Carlton (Please use EDITION in the UK, Spain and France)
Luxury: W, St Regis, The Luxury Collection, JW Marriott, EDITION


replace The Ritz Carlton with EDITION for UK, Spain and France

- P&S: Courtyard, Moxy, Tribute, Marriott, Autograph (Please use Protea in South Africa)
P&S: Courtyard, Moxy, Tribute, Marriott, Autograph (Please use Protea in South Africa)
replace Autograph with Protea for South Africa
Headline: Dreaming of the Perfect Holiday? We Know Just the Place.
Copy: With 30 extraordinary Marriott Bonvoy® brands to discover, enjoy hot new hotels or revisit old favourites.
Luxury Version (UK, Spain and France)
W
https://w-hotels.marriott.com/

EDITION
https://www.editionhotels.com/

The Luxury Collection
https://the-luxury-collection.marriott.com/

JW Marriott
https://jw-marriott.marriott.com/

St Regis
https://st-regis.marriott.com/


Default Luxury Version (UAE, Italy, Germany, Saudi Arabia, Benelux, Russia, Egypt, Turkey, Qatar, Scandinavia)
W
https://w-hotels.marriott.com/
Ritz
https://www.ritzcarlton.com/
The Luxury Collection
https://the-luxury-collection.marriott.com/
JW Marriott
https://jw-marriott.marriott.com/
St Regis
https://st-regis.marriott.com/


Default (Premium and Select) – South Africa :
Courtyard
https://courtyard.marriott.com/
Moxy
https://moxy-hotels.marriott.com/
Tribute
https://tribute-portfolio.marriott.com/
Marriott
https://marriott-hotels.marriott.com/
Protea
https://protea.marriott.com/about-protea-hotels-by-marriott/

Default (Premium and Select) - UAE, Italy, Germany, Saudi Arabia, Benelux, Russia, Egypt, Turkey, Qatar, Scandinavia, UK, Spain and France

Courtyard
https://courtyard.marriott.com/
Moxy
https://moxy-hotels.marriott.com/
Tribute
https://tribute-portfolio.marriott.com/
Marriott
https://marriott-hotels.marriott.com/
Autograph
https://autograph-hotels.marriott.com/

CTA: DISCOVER MORE BRANDS
URL: https://www.marriott.com/marriott-brands.mi

NO ACTION REQUIRED NO ACTION REQUIRED NO ACTION REQUIRED NO ACTION REQUIRED NO ACTION REQUIRED NO ACTION REQUIRED NO ACTION REQUIRED NO ACTION REQUIRED NO ACTION REQUIRED NO ACTION REQUIRED NO ACTION REQUIRED NO ACTION REQUIRED Default Luxury Version (UAE, Italy, Germany, Saudi Arabia, Benelux, Russia, Egypt, Turkey, Qatar, Scandinavia)
W
https://w-hotels.marriott.com/de-DE/
Ritz
https://www.ritzcarlton.com/de
The Luxury Collection
https://the-luxury-collection.marriott.com/de-DE/
JW Marriott
https://jw-marriott.marriott.com/de-DE/
St Regis
https://st-regis.marriott.com/de-DE/

Default (Premium and Select) - UAE, Italy, Germany, Saudi Arabia, Benelux, Russia, Egypt, Turkey, Qatar, Scandinavia, UK, Spain and France

Courtyard
https://courtyard.marriott.com/de-DE/
Moxy
https://moxy-hotels.marriott.com/de-DE/
Tribute
https://tribute-portfolio.marriott.com/de-DE/
Marriott
https://marriott-hotels.marriott.com/de-DE/
Autograph
https://autograph-hotels.marriott.com/de-DE/

CTA: DISCOVER MORE BRANDS
URL: https://www.marriott.de/marriott-brands.mi
Luxury Version (UK, Spain and France)
W
https://w-hotels.marriott.com/es-XM/

EDITION
https://www.editionhotels.com/es/

The Luxury Collection
https://the-luxury-collection.marriott.com/es-XM/

JW Marriott
https://jw-marriott.marriott.com/es-XM/

St Regis
https://st-regis.marriott.com/es-XM/

Default (Premium and Select) - UAE, Italy, Germany, Saudi Arabia, Benelux, Russia, Egypt, Turkey, Qatar, Scandinavia, UK, Spain and France

Courtyard
https://courtyard.marriott.com/es-XM/
Moxy
https://moxy-hotels.marriott.com/es-XM/
Tribute
https://tribute-portfolio.marriott.com/es-XM/
Marriott
https://marriott-hotels.marriott.com/es-XM/
Autograph
https://autograph-hotels.marriott.com/es-XM/

CTA: DISCOVER MORE BRANDS
https://www.espanol.marriott.com/marriott-brands.mi
Luxury Version (UK, Spain and France)
W
https://w-hotels.marriott.com/fr-FR/

EDITION
https://www.editionhotels.com/

The Luxury Collection
https://the-luxury-collection.marriott.com/fr-FR/

JW Marriott
https://jw-marriott.marriott.com/fr-FR/

St Regis
https://st-regis.marriott.com/fr-FR/



Default (Premium and Select) - UAE, Italy, Germany, Saudi Arabia, Benelux, Russia, Egypt, Turkey, Qatar, Scandinavia, UK, Spain and France
Courtyard
https://courtyard.marriott.com/fr-FR/
Moxy
https://moxy-hotels.marriott.com/fr-FR/
Tribute
https://tribute-portfolio.marriott.com/fr-FR/
Marriott
https://marriott-hotels.marriott.com/fr-FR/
Autograph
https://autograph-hotels.marriott.com/fr-FR/

CTA: DISCOVER MORE BRANDS
https://www.marriott.fr/marriott-brands.mi		Default Luxury Version (UAE, Italy, Germany, Saudi Arabia, Benelux, Russia, Egypt, Turkey, Qatar, Scandinavia)
W
https://w-hotels.marriott.com/it-IT/
Ritz
https://www.ritzcarlton.com/
The Luxury Collection
https://the-luxury-collection.marriott.com/it-IT/
JW Marriott
https://jw-marriott.marriott.com/it-IT/
St Regis
https://st-regis.marriott.com/it-IT/

Default (Premium and Select) - UAE, Italy, Germany, Saudi Arabia, Benelux, Russia, Egypt, Turkey, Qatar, Scandinavia, UK, Spain and France
Courtyard
https://courtyard.marriott.com/it-IT/
Moxy
https://moxy-hotels.marriott.com/it-IT/
Tribute
https://tribute-portfolio.marriott.com/it-IT/
Marriott
https://marriott-hotels.marriott.com/it-IT/
Autograph
https://autograph-hotels.marriott.com/it-IT/

CTA: DISCOVER MORE BRANDS
URL: https://www.marriott.it/marriott-brands.mi
Default Luxury Version (UAE, Italy, Germany, Saudi Arabia, Benelux, Russia, Egypt, Turkey, Qatar, Scandinavia)
W
https://w-hotels.marriott.com/ru-RU/
Ritz
https://www.ritzcarlton.com/ru
The Luxury Collection
https://the-luxury-collection.marriott.com/ru-RU/
JW Marriott
https://jw-marriott.marriott.com/ru-RU/
St Regis
https://st-regis.marriott.com/ru-RU/

Default (Premium and Select) - UAE, Italy, Germany, Saudi Arabia, Benelux, Russia, Egypt, Turkey, Qatar, Scandinavia, UK, Spain and France

Courtyard
https://courtyard.marriott.com/ru-RU/
Moxy
https://moxy-hotels.marriott.com/ru-RU/
Tribute
https://tribute-portfolio.marriott.com/ru-RU/
Marriott
https://marriott-hotels.marriott.com/ru-RU/
Autograph
https://autograph-hotels.marriott.com/ru-RU/

CTA: DISCOVER MORE BRANDS
URL: https://www.marriott.com.ru/marriott-brands.mi
NO ACTION REQUIRED NO ACTION REQUIRED NO ACTION REQUIRED Default Luxury Version
Ritz
It should redirect to the Arabic page – https://www.ritzcarlton.com/ar


Default (Premium and Select)

Marriott
It should redirect to the Arabic page https://marriott-hotels.marriott.com/ar-AE/


"Explore Our Brands"CTA should redirect to

https://www.arabic.marriott.com/marriott-brands.mi
20
SECONDARY SECTION HEADLINE:Headline: The More Points the Merrier
Subheadline: Discover more ways to earn points.
21

LOYALTY
Gloabl Promotion
Member vs Non- Member		Member
Headline: You're Set to Earn Even More
Copy: Book now to earn 1,500 bonus points on each stay, starting with your first stay, and more.
CTA: BOOK NOW
https://www.emea.marriott.com/en

Non-Member
Headline: Don't Miss 1,500 Bonus Points
Copy: Register by 28 November to earn 1,500 bonus points on each stay, starting with your first stay, and more.
CTA: REGISTER NOW
UK Only: https://www.marriott.co.uk/loyalty/promotion.mi?promotion=EM21
Rest of the Markets: https://www.marriott.com/loyalty/promotion.mi?promotion=EM21

Member: https://www.emea.marriott.com/de
Non-member: https://www.marriott.de/loyalty/promotion.mi?promotion=EM21
Member:
https://www.emea.marriott.com/es
Non-member:
https://www.espanol.marriott.com/loyalty/promotion.mi?promotion=EM21		Member:
https://www.emea.marriott.com/fr
Non-member:
https://www.marriott.fr/loyalty/promotion.mi?promotion=EM21		Member:
https://www.emea.marriott.com/it
Non-member:
https://www.marriott.it/loyalty/promotion.mi?promotion=EM21		Member
https://www.emea.marriott.com/ru

Non-Member
https://www.marriott.com.ru/loyalty/promotion.mi?promotion=EM21		Member
https://www.emea.marriott.com/ar

Non-Member
https://www.arabic.marriott.com/loyalty/promotion.mi?promotion=EM21
22
LOYALTY

Marriott Bonvoy Events Offer
Details:
Earn 2x Marriott Bonvoy Points across Europe, the Middle East and Africa. 
+ Please add MB Events logo
Image + logo: https://we.tl/t-N2WBquVD1H


Headline: Double the Reward
Copy: Earn 2x Marriott Bonvoy® points for meetings, events, and more across Europe, the Middle East, and Africa.
CTA: LEARN MORE
https://www.emea.marriott.com/en/offers/the-time-is-now		https://www.emea.marriott.com/de/offers/the-time-is-nowhttps://www.emea.marriott.com/es/offers/the-time-is-nowhttps://www.emea.marriott.com/fr/offers/the-time-is-nowhttps://www.emea.marriott.com/it/offers/the-time-is-nowhttps://www.emea.marriott.com/ru/offers/the-time-is-nowhttps://www.emea.marriott.com/ar/offers/the-time-is-nowhttps://www.emea.marriott.com/ar/offers/the-time-is-nowhttps://www.emea.marriott.com/ar/offers/the-time-is-nowhttps://www.emea.marriott.com/ar/offers/the-time-is-now
23
Incent Redemption
Targeting - members only

Free Nights Start at Just 5,000 Points
Explore more to see how many points you need for a free night in your favorite places.
is this going to everyone? Yes, please advice on guidance on how to differentiate the message for those who have points on profile. 		Header: Enjoy Free Nights at Your Favorite Places
Copy: Starting at just 5,000 points a night, redeem your points or certificates at any of our 7,000+ hotels and resorts worldwide.
CTA: FIND HOTELS
URL: https://www.marriott.com/loyalty/redeem/hotels/free-nights.mi#rewardschart		https://www.marriott.de/loyalty/redeem/hotels/free-nights.mi
https://www.espanol.marriott.com/loyalty/redeem/hotels/free-nights.mi
https://www.marriott.fr/loyalty/redeem/hotels/free-nights.mi

https://www.marriott.it/loyalty/redeem/hotels/free-nights.mi
https://www.marriott.com.ru/loyalty/redeem/hotels/free-nights.mi
https://www.arabic.marriott.com/loyalty/redeem/hotels/free-nights.mi
https://www.arabic.marriott.com/loyalty/redeem/hotels/free-nights.mi
https://www.arabic.marriott.com/loyalty/redeem/hotels/free-nights.mi
https://www.arabic.marriott.com/loyalty/redeem/hotels/free-nights.mi
24

Option 1:
Christmas/NYE Package

UK
Spain
Italy

Collapsed for:
Germany,
Spain?
France,
Italy?,
Benelux,
Russia,
Scandinavia?

Option 2:
F&B
More Cravings

UAE
Saudi Arabia
South Africa
Egypt
Turkey
Qatar

Headline: Celebrate With Us
Copy: Make your holiday and New Year’s Eve celebration a momentous occasion. Toast to 2022 with exclusive packages from our wide selection of unique hotels.
CTA: BOOK NOW
https://www.marriott.com/offers/findOffers.mi?offers=off-32095,off-32649,off-31409,off-29426,off-31412,off-33185,off-33152,off-33247,off-31621,off-33370,off-33362,off-33331,off-33443,off-22589,off-33460,off-33441,off-33964		Headline: 12 Days of Festive
Copy: Celebrate the most wonderful time of the year with More Cravings by Marriott Bonvoy™. Explore our ’12 Days of Festive’ Advent Calendar and avail exclusive dining offers and rewards this festive season.
CTA: Explore more >
URL: www.festivecravings.com
Headline: Celebrate With Us
Copy: Make your holiday and New Year’s Eve celebration a momentous occasion. Toast to 2022 with exclusive packages from our wide selection of unique hotels.
CTA: BOOK NOW
https://www.marriott.com/offers/findOffers.mi?offers=off-32095,off-32649,off-33185,off-33152,off-33247,off-33370,off-33362,off-33331,off-33443,off-33589,off-33460,off-33441,off-33964,off-31412,off-31621		Headline: Celebrate With Us
Copy: Make your holiday and New Year’s Eve celebration a momentous occasion. Toast to 2022 with exclusive packages from our wide selection of unique hotels.
CTA: BOOK NOW
https://www.marriott.com/offers/findOffers.mi?offers=off-32095,off-32649,off-33185,off-33152,off-33247,off-33370,off-33362,off-33331,off-33443,off-33589,off-33460,off-33441,off-33964,off-31412,off-31621
Headline: Celebrate With Us
Copy: Make your holiday and New Year’s Eve celebration a momentous occasion. Toast to 2022 with exclusive packages from our wide selection of unique hotels.
CTA: BOOK NOW
https://www.marriott.com/offers/findOffers.mi?offers=off-32095,off-32649,off-33185,off-33152,off-33247,off-33370,off-33362,off-33331,off-33443,off-33589,off-33460,off-33441,off-33964,off-31412,off-31621		Headline: Unique Dining Experiences
Copy: Enjoy a winter full of delicious offers and dining experiences at some of the most acclaimed restaurants across the country.
CTA: Find a restaurant >
Link: www.morecravings.com
Images Link: https://we.tl/t-ibLxoSulyX 		Headline: Unique Dining Experiences
Copy: Enjoy a summer full of delicious offers and dining experiences at some of the most acclaimed restaurants across the country.
CTA: Find a restaurant >
Link: www.morecravings.com		Headline: Celebrate With Us
Copy: Make your holiday and New Year’s Eve celebration a momentous occasion. Toast to 2022 with exclusive packages from our wide selection of unique hotels.
CTA: BOOK NOW
https://www.marriott.com/offers/findOffers.mi?offers=off-32095,off-32649,off-33185,off-33152,off-33247,off-33370,off-33362,off-33331,off-33443,off-33589,off-33460,off-33441,off-33964,off-31412,off-31621		Headline: Celebrate With Us
Copy: Make your holiday and New Year’s Eve celebration a momentous occasion. Toast to 2022 with exclusive packages from our wide selection of unique hotels.
CTA: BOOK NOW
https://www.marriott.com/offers/findOffers.mi?offers=off-32095,off-32649,off-33185,off-33152,off-33247,off-33370,off-33362,off-33331,off-33443,off-33589,off-33460,off-33441,off-33964,off-31412,off-31621		Headline: Celebrate With Us
Copy: Make your holiday and New Year’s Eve celebration a momentous occasion. Toast to 2022 with exclusive packages from our wide selection of unique hotels.
CTA: BOOK NOW
https://www.marriott.com/offers/findOffers.mi?offers=off-32095,off-32649,off-33185,off-33152,off-33247,off-33370,off-33362,off-33331,off-33443,off-33589,off-33460,off-33441,off-33964,off-31412,off-31621		Headline: Unique Dining Experiences
Copy: Enjoy a winter full of delicious offers and dining experiences at some of our most acclaimed restaurants.
CTA: Find a restaurant >
Link: www.morecravings.com		Headline: Unique Dining Experiences
Copy: Enjoy a winter full of delicious offers and dining experiences at some of the most acclaimed restaurants across the country.
CTA: Find a restaurant >
Link: www.morecravings.com		Headline: 12 Days of Festive
Copy: Celebrate the most wonderful time of the year with More Cravings by Marriott Bonvoy™. Explore our ’12 Days of Festive’ Advent Calendar and avail exclusive dining offers and rewards this festive season.
CTA: Explore more >
URL: www.festivecravings.com

Headline: Celebrate With Us
Copy: Make your holiday and New Year’s Eve celebration a momentous occasion. Toast to 2022 with exclusive packages from our wide selection of unique hotels.
CTA: BOOK NOW
https://www.marriott.com/offers/findOffers.mi?offers=off-32095,off-32649,off-31409,off-31412,off-31412,off-33185,off-33152,off-25494,off-29426		COLLAPSEhttps://www.espanol.marriott.com/offers/new-years-eve-package-off-32095?propertycode=svqlcCOLLAPSEhttps://www.marriott.it/offers/lake-como-new-year-s-eve-special-off-33152 COLLAPSEHeadline: Unique Dining Experiences
Copy: Enjoy a winter full of delicious offers and dining experiences at some of the most acclaimed restaurants across the country.
CTA: Find a restaurant >
Link: MoreCravings - Unlock a world of endless dining experiences
Images Link: https://we.tl/t-ibLxoSulyX
https://www.morecravings.com/		Headline: 12 Days of Festive
Copy: Celebrate the most wonderful time of the year with More Cravings by Marriott Bonvoy™. Join our ’12 Days of Festive’ countdown and avail exclusive dining offers and rewards this festive season.
CTA: Explore more >
URL: www.festivecravings.com
Headline: 12 Days of Festive
Copy: Celebrate the most wonderful time of the year with More Cravings by Marriott Bonvoy™. Join our ’12 Days of Festive’ countdown and avail exclusive dining offers and rewards this festive season.
CTA: Explore more >
URL: www.festivecravings.com

Headline: Unique Dining Experiences
Copy: Enjoy a winter full of delicious offers and dining experiences at some of the most acclaimed restaurants across the country.
CTA: Find a restaurant >
Link:
https://www.morecravings.com/
25
COVID DISCLAIMER
CONTACTLESS EXPERIENCE

Unlock More Than Just Your Door.

Get the best rates, access contactless check-in, open your room and more with the Marriott Bonvoy App.

Download/Visit the App (two different CTAs)

Image: https://we.tl/t-iwZZFPzgNU
 Headline: Make Winter Travel Easy
Copy: Get the best rates, skip the line with contactless check-in, open your room, and more with the Marriott Bonvoy® App.
CTA: [VISIT][DOWNLOAD] THE APP
https://marriott.app.link/VDEOvEKuneb " 		Headline: Make Holiday Travel Easy
Copy: Get the best rates, skip the line with contactless check-in, open your room, and more with the Marriott Bonvoy® App.
CTA: [VISIT][DOWNLOAD] THE APP
https://marriott.app.link/VDEOvEKuneb 		https://marriott.app.link/XGRWAuSvnebhttps://marriott.app.link/wpSqkRZvneb https://marriott.app.link/lcWItnyvnebhttps://marriott.app.link/E3Tr9oEHdjbhttps://marriott.app.link/FhU4ZHzHdjbCOLLAPSECOLLAPSECOLLAPSECOLLAPSE
26
Include language preference copy for MEA markets - this is will be in English ONLY
Only for Arabic markets: Saudi Araia/UAE/Qatar/Egypt		Headline: We Speak More Languages
Copy: If you'd like to receive emails in Arabic, please update your language preference below.
CTA: UPDATE PROFILE

https://www.marriott.com/loyalty/myAccount/profile.mi		Headline: We Speak More Languages
Copy: If you'd like to receive emails in Arabic, please update your language preference below.
CTA: UPDATE PROFILE

https://www.marriott.com/loyalty/myAccount/profile.mi		Headline: We Speak More Languages
Copy: If you'd like to receive emails in Arabic, please update your language preference below.
CTA: UPDATE PROFILE

https://www.marriott.com/loyalty/myAccount/profile.mi		Headline: We Speak More Languages
Copy: If you'd like to receive emails in Arabic, please update your language preference below.
CTA: UPDATE PROFILE

https://www.marriott.com/loyalty/myAccount/profile.mi		COLLAPSECOLLAPSECOLLAPSECOLLAPSECOLLAPSECOLLAPSECOLLAPSECOLLAPSECOLLAPSE
27
Travellers should review destination country’s government guidance to confirm eligibility to travel and understand vaccination/testing requirements.
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