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Basic Expenses:
Here is where you want to calculate how much your products will cost. Feel free to add more lines if you are adding more products.
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ItemUnits OrderedCost per UnitTotal CostSALE PriceProfit MarginProfit Percent
Total if all Inventory Sold
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Pin 1100\$2.10\$210.00\$10.00\$7.9079.00%\$1,000.00
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Pin 2100\$2.10\$210.00\$10.00\$7.9079.00%\$1,000.00
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Pin 3100\$2.10\$210.00\$10.00\$7.9079.00%\$1,000.00
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Pin 4100\$2.10\$210.00\$10.00\$7.9079.00%\$1,000.00
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Sticker Sheet100\$1.45\$145.00\$8.00\$6.5581.88%\$800.00
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\$985.00\$4,800.00
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Backer Based Funding
Here is where we can see how many backers you'll need to reach certain funding levels. I've noticed that a backer typically spends between \$30-\$50 on average. Because I've run several campaigns, I know my backers are on the higher end of that scale of about \$45.
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Number of BackersFunding at \$30Funding at \$50
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15\$450.00\$750.00
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30\$900.00\$1,500.00
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50\$1,500.00\$2,500.00
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75\$2,250.00\$3,750.00
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100\$3,000.00\$5,000.00
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150\$4,500.00\$7,500.00
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200\$6,000.00\$10,000.00
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Money Based Funding
This sheet is the complete breakdown of stats of your campaign based on your overal funding amount. Your funding goal should be when the "Net at \$30" is in the positive range.
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Amount RaisedDropped Pledges 5%Kickstarter FeesSurveyProduct Cost
Shipping (Avg of \$30)
Net at \$30 Avg# backers at 35Shipping (Avg of \$50)Net at \$50 Avg# backers at 50# Of Pins Unlocked# of Pins Sold
# of Pins ordered
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\$500.00\$25.00\$38.00\$15.00\$356.00\$83.33-\$17.3311\$50.00\$16.0010431400
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\$750.00\$37.50\$57.00\$22.50\$356.00\$125.00\$152.0017\$75.00\$202.0015447400
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\$1,000.00\$50.00\$76.00\$30.00\$356.00\$166.67\$321.3323\$100.00\$388.0020463400
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\$1,250.00\$62.50\$95.00\$37.50\$356.00\$208.33\$490.6728\$125.00\$574.0025478400
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\$1,500.00\$75.00\$114.00\$45.00\$356.00\$250.00\$660.0034\$150.00\$760.0030594500
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\$2,000.00\$100.00\$152.00\$60.00\$500.00\$333.33\$854.6745\$200.00\$988.00406125600
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\$2,500.00\$125.00\$190.00\$75.00\$500.00\$416.67\$1,193.3357\$250.00\$1,360.00507156700
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\$3,000.00\$150.00\$228.00\$90.00\$500.00\$500.00\$1,532.0068\$300.00\$1,732.00608188800
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\$3,500.00\$175.00\$266.00\$105.00\$500.00\$583.33\$1,870.6780\$350.00\$2,104.00709219900
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\$4,000.00\$200.00\$304.00\$120.00\$500.00\$666.67\$2,209.3391\$400.00\$2,476.0080102501000
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\$4,500.00\$225.00\$342.00\$135.00\$500.00\$750.00\$2,548.00102\$450.00\$2,848.0090102811000
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\$5,000.00\$250.00\$380.00\$150.00\$500.00\$833.33\$2,886.67114\$500.00\$3,220.00100103131000
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\$6,000.00\$300.00\$456.00\$180.00\$500.00\$1,000.00\$3,564.00136\$600.00\$3,964.001203751000
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\$7,000.00\$350.00\$532.00\$210.00\$500.00\$1,166.67\$4,241.33159\$700.00\$4,708.001404381000
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\$8,000.00\$400.00\$608.00\$240.00\$500.00\$1,333.33\$4,918.67182\$800.00\$5,452.001605001000
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\$9,000.00\$450.00\$684.00\$270.00\$500.00\$1,500.00\$5,596.00205\$900.00\$6,196.001805631600
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\$10,000.00\$500.00\$760.00\$300.00\$500.00\$1,666.67\$6,273.33227\$1,000.00\$6,940.00200625
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\$15,000.00\$750.00\$1,140.00\$450.00\$8,000.00\$2,500.00\$2,160.00341\$1,800.00\$2,860.00300938
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\$20,000.00\$1,000.00\$1,520.00\$300.00\$8,000.00\$3,333.33\$5,846.67455\$2,000.00\$7,180.004001250
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\$25,000.00\$1,250.00\$1,900.00\$375.00\$8,000.00\$4,166.67\$9,308.33568\$2,500.00\$10,975.005001563
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\$30,000.00\$1,500.00\$2,280.00\$450.00\$8,000.00\$5,000.00\$12,770.00682\$3,000.00\$14,770.006001875
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In the end, you can change these numbers around based on your campaign. But in general, don't change the dropped pledges or Kickstarter fee. If you plan on charging shipping after the campaign you can delete the shipping costs column.
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