Kickstarter Cheat Sheet - PINS

	A	B	C	D	E	F	G	H	I	J	K	L	M	N
1	Basic Expenses:	Here is where you want to calculate how much your products will cost. Feel free to add more lines if you are adding more products.
2	Item	Units Ordered	Cost per Unit	Total Cost	SALE Price	Profit Margin	Profit Percent	Total if all Inventory Sold
3	Pin 1	100	$2.10	$210.00	$10.00	$7.90	79.00%	$1,000.00
4	Pin 2	100	$2.10	$210.00	$10.00	$7.90	79.00%	$1,000.00
5	Pin 3	100	$2.10	$210.00	$10.00	$7.90	79.00%	$1,000.00
6	Pin 4	100	$2.10	$210.00	$10.00	$7.90	79.00%	$1,000.00
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8	Sticker Sheet	100	$1.45	$145.00	$8.00	$6.55	81.88%	$800.00
9				$985.00				$4,800.00
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14	Backer Based Funding	Here is where we can see how many backers you'll need to reach certain funding levels. I've noticed that a backer typically spends between $30-$50 on average. Because I've run several campaigns, I know my backers are on the higher end of that scale of about $45.
15	Number of Backers	Funding at $30	Funding at $50
16	15	$450.00	$750.00
17	30	$900.00	$1,500.00
18	50	$1,500.00	$2,500.00
19	75	$2,250.00	$3,750.00
20	100	$3,000.00	$5,000.00
21	150	$4,500.00	$7,500.00
22	200	$6,000.00	$10,000.00
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24	Money Based Funding	This sheet is the complete breakdown of stats of your campaign based on your overal funding amount. Your funding goal should be when the "Net at $30" is in the positive range.
25	Amount Raised	Dropped Pledges 5%	Kickstarter Fees	Survey	Product Cost	Shipping (Avg of $30)	Net at $30 Avg	# backers at 35	Shipping (Avg of $50)	Net at $50 Avg	# backers at 50	# Of Pins Unlocked	# of Pins Sold	# of Pins ordered
26	$500.00	$25.00	$38.00	$15.00	$356.00	$83.33	-$17.33	11	$50.00	$16.00	10	4	31	400
27	$750.00	$37.50	$57.00	$22.50	$356.00	$125.00	$152.00	17	$75.00	$202.00	15	4	47	400
28	$1,000.00	$50.00	$76.00	$30.00	$356.00	$166.67	$321.33	23	$100.00	$388.00	20	4	63	400
29	$1,250.00	$62.50	$95.00	$37.50	$356.00	$208.33	$490.67	28	$125.00	$574.00	25	4	78	400
30	$1,500.00	$75.00	$114.00	$45.00	$356.00	$250.00	$660.00	34	$150.00	$760.00	30	5	94	500
31	$2,000.00	$100.00	$152.00	$60.00	$500.00	$333.33	$854.67	45	$200.00	$988.00	40	6	125	600
32	$2,500.00	$125.00	$190.00	$75.00	$500.00	$416.67	$1,193.33	57	$250.00	$1,360.00	50	7	156	700
33	$3,000.00	$150.00	$228.00	$90.00	$500.00	$500.00	$1,532.00	68	$300.00	$1,732.00	60	8	188	800
34	$3,500.00	$175.00	$266.00	$105.00	$500.00	$583.33	$1,870.67	80	$350.00	$2,104.00	70	9	219	900
35	$4,000.00	$200.00	$304.00	$120.00	$500.00	$666.67	$2,209.33	91	$400.00	$2,476.00	80	10	250	1000
36	$4,500.00	$225.00	$342.00	$135.00	$500.00	$750.00	$2,548.00	102	$450.00	$2,848.00	90	10	281	1000
37	$5,000.00	$250.00	$380.00	$150.00	$500.00	$833.33	$2,886.67	114	$500.00	$3,220.00	100	10	313	1000
38	$6,000.00	$300.00	$456.00	$180.00	$500.00	$1,000.00	$3,564.00	136	$600.00	$3,964.00	120		375	1000
39	$7,000.00	$350.00	$532.00	$210.00	$500.00	$1,166.67	$4,241.33	159	$700.00	$4,708.00	140		438	1000
40	$8,000.00	$400.00	$608.00	$240.00	$500.00	$1,333.33	$4,918.67	182	$800.00	$5,452.00	160		500	1000
41	$9,000.00	$450.00	$684.00	$270.00	$500.00	$1,500.00	$5,596.00	205	$900.00	$6,196.00	180		563	1600
42	$10,000.00	$500.00	$760.00	$300.00	$500.00	$1,666.67	$6,273.33	227	$1,000.00	$6,940.00	200		625
43	$15,000.00	$750.00	$1,140.00	$450.00	$8,000.00	$2,500.00	$2,160.00	341	$1,800.00	$2,860.00	300		938
44	$20,000.00	$1,000.00	$1,520.00	$300.00	$8,000.00	$3,333.33	$5,846.67	455	$2,000.00	$7,180.00	400		1250
45	$25,000.00	$1,250.00	$1,900.00	$375.00	$8,000.00	$4,166.67	$9,308.33	568	$2,500.00	$10,975.00	500		1563
46	$30,000.00	$1,500.00	$2,280.00	$450.00	$8,000.00	$5,000.00	$12,770.00	682	$3,000.00	$14,770.00	600		1875
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48	In the end, you can change these numbers around based on your campaign. But in general, don't change the dropped pledges or Kickstarter fee. If you plan on charging shipping after the campaign you can delete the shipping costs column.
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