Side Project - Engineered Marketing Examples
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
ABCDEFGHIJKLMNOPQRSTUVWXYZAA
1
• Please make a copy of this worksheet for your own reference. [Go to "File" and click on "Make a copy"]
• There are 2 worksheets: Category system and Funnel system. Check out both and make sure to add your ideas for reference.
Live example
2
CategoryWhy Build?ExamplesIdeas for your organization
3
Knowledge QuizesThese quizzes test a prospect's knowledge of an industry or a concept pertaining to that industry. Humans are psychologically wired to prove themselves and if the quiz is presented as a challenege, it is sure to have good conversion.Are you ready to buy a car? Take this quiz to find out!Find out if you understand the ins and outs of buying home insurance!https://www.buzzfeed.com/kellyoakes/the-hardest-general-knowledge-quiz-youll-take-today?utm_term=.grKk1N0w3#.je6JogGpR
4
Industry Metrics CalculatorsThese calculators help users calculate or estimate metrics associated with an industry. These need not be directly related to a product or service, but they should be focused on adding value. When people search for these metrics, your calculators are sure to come up in top search results.Find out the lifetime value of your customer!How much is your car worth today?https://baremetrics.com/startup-calculator
5
Recommendation EngineQuizzes can help educate prospects about what are the best products, models, configuration for one's needs. These are especially useful in industries where the customers may not be fully educated about their options.Should I do an MBA or JD?What kind of SUV should I buy?
Should I buy a new car or a used car?
6
Cost CalculatorsMore often than not, first question customers have is "how much will this cost me?", especially in services business like video production, software development or real estate.What is the real cost of renting a house?How much will it cost to build my app?https://www.cleveroad.com/mobile-app-development-cost-calculator
7
Savings CalculatorsCustomers LOVE Savings. Illustrating how much your tool or service can save them can go a long way in building a strong case for your product and triggering a purchase.Calculate savings when you buy a used car!Find out how much can you save by opting for promotional insurance plan?https://hellogrove.com/checkup
8
ROI CalculaotrsIn organizations, decision are made only after understanding and investigating the ROI. A calculator can make the customer's life easy and shorten sales cycle.Find out the ROI of doing an MBA from X University!What is the ROI of investing in a home?https://www.hubspot.com/ads-calculator
9
Performance Diagnostic CalculatorsDiagnose issues, qualities and concerns that are on the top of your customer's mind. A tool that assesses how well or badly they are doing (especially as compared to the competition) is almost guaranteed to get a click.Find out if your HR deparment is truly performing optimally!How efficiently do you manage your day? Use this calculator to find out!
10
Time CalculatorsAfter price, time is the second biggest concern that customers have. In fact, it is the biggest reason that cause customers anxiety!When should I think about starting a family?Is it the right time to buy a car?
11
Competitors CalculatorsOver 93% of customers will check at least 4 options before making a purchase. Why not make it easy for them to make the comparison (and make an implicit case for your product or service)?Find out how much can you save on your mobile bill by switching providers!Calculate potential savings when you subscribe to SaaS software versus building tools in house!https://www.dareboost.com/en/compare
12
Alternate Choice CalculatorsA customer is a highly conflicted being. Not only does he or she have to decide between competitors, but also alternative ways of solving (or living with) their problems. Tell them why your solution is the best choice!Should you build a wordpress site or code it in custom HTML?Should I get a dog or a cat?
13
Risk CalculatorsCustomers are extremely risk averse. But what if they do not understand the risks? Making them aware of their risks can create trust and form a very strong rapport.What is the risk of catching the Zika Virus?What is the risk of flooding in my neighborhood?
14
Pop CalculatorsSome calculators or quizzes can be immensely successful if they are coordinated with something popularly relevant at a certain time like valentines day, independence day.What should you gift your valentine in 2017?Where should I party this New Year's Ever?
15
Ranking QuizzesWhat are the things that your most successful customers or prospects do? Create a test for it and rank them. Everyone loves to know where they stand as compared to everyone else.Where do you rank for Digital Maturity in your industry?Where do you rank in the quintessential Harry Potter Quiz?
16
https://www.omnicalculator.com/
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...