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TOC Media Innovation & Entrepreneurship
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TitleDescriptionAuthor(s)Received? FollowupFirst ReadFeedback to Author Author changes?Ready for Peer Review Ready for Formatting FormattingPeer Review
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0Intro Intro to the book itself Liz to write; Michelle to edit XXXxxxxxx
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0Front matterMedia entrepreneurship is at an all-time high. Why this is a skill students need to master Jan Schaffer, J-Lab, American University, CUNY XXXXXXN/AXXN/A
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1Developing the Entrepreneurial MindsetQuizzes on personality, what it takes, who is an entrepreneur or intrapreneur? Leadership, include what is innovation? sustainable and disruptive innovation; scanning the horizon, keeping finger on pulse of technologiesMike Green, ScaleUp Partners XXXXXXXXxx
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1aSidebar on Teaching Resiliencychapter or sidebarDana Coester & Maryanne Reed, West Virginia University Xpartial XXXXXXXx
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1bSidebar on student Q&Asidebar Dana Coester & Maryanne Reed, West Virginia University XXXXXXN/AXxx
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2IdeationIdentifying problems & business opportunities; how to define ideas down to core problem, human-centered designMichelle Ferrier (filling in for author who dropped out) Xxxxxxxxxx
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3Customer Discovery/ContentTech startups in the media innovation space; testing target market, paying customers for your product; mapping ecosystems and problem space; stakeholder mapping; problem/pain points; unique value proposition; target market. Ingrid Sturgis, Howard University XXXxxxxxxx
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6Business Models for Content and Technology Plays
Business models vs. revenue models, Business model canvas, Old media models, Content models, Tech models, Legal / regulatory issues		Geoffrey Graybeal, Texas Tech University XXxXXXXXXx
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7Nonprofit model developmentJake Batsell, Southern Methodist University XxXxxXXXXpreviously published
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7aLesson Plan: Social entrepreneurshipMichelle FerrierXXXXXXXXXx
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8Freelancing & Consulting as Business ModelsElizabeth Mays; Georgann Yara, freelance writer; Lori Benjamin, freelance content marketer XxxXXXXXXX
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9MarketingSocial Media Marketing; Content Marketing, etc.Jessica Pucci & Elizabeth Mays, ASU XXXXXXXXx?
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10Pitching IdeasPresentation; Developing Pitch Materials: the pitch deck, prospectus for funders -- foundation and for profit.Mark Poepsel, Southern Illinois University EdwardsvilleXXXXXxxXxx
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10aSidebar on Pitch Live Amy Eisman, American University XxXxXXXXXx
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11Funding Your StartupCrowdfunding; Bootstrapping; Competitions; Accelerators; Incubators, Regional Competitions, Angels, VC and Foundation grants.CJ Cornell, Propel VenturesXXXXXXXXXx
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11aSidebar on Contest Funding (alumni perspective) Chris Dell, Tow-KnightXXXxXXXXXx
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11bSidebar on ("friends, family and fools") fundingFrancine Hardaway;XXXXXXXXXx
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11cSidebar kickstarter tips for journalism startups Interview with Kickstarter expert and former j-entrepreneurship student Daniel ZayasXXXXXXXXXx
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11dResource communally developed on funding sources (incl foundations) Cheryl Cullier and the crowd XXXXXXXN/A (link to) N/Ax
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11eLesson Plan: crowdfunding Michelle FerrierXXXXXXN/A XXx
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12Entrepreneurship AbroadCultural / international perspectives, Global Entrepreneurship Challenges Betty Tsakarestou, Panteion University, GreecexXXXXXxxxx
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Glossary xxxxxxxxxn/a
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Acknowledgements Liz to write; Michelle to edit. xXXxxxxxxn/a
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TO COME IN THE 2.0 EDITION
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4Team Management: Intrapreneurship/ Entrepreneurship and how to navigate teams as skunkworks and startups from scratch, leadership skills and mindset, startup culture and ecosystem Krysta McNutt, University of Alberta
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5Project Management Skills and Technologies
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5a Lesson plan: Project Management Michelle Ferrier XX
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11eSidebar kickstarter success storyNoah Rosenberg, Narrative.lyfor 2.0
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7bSidebar Coury Knoxville tribune Knoxville Mercury Coury Turczyn
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Foundation funding sidebar
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Competitive AnalysisWho is in this Problem Space: Unique Value Proposition; Market ResearchTBD
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DevelopmentUX/UI Testing (iterating)
Testing Ideas through Agile Development, Waterfall https://docs.google.com/document/d/1KlU6o0i1o_ViA65WUN2KjXYKupjZQQUXn1guKrLSjSM/edit?usp=sharing		TBD
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Building capacity, teaching material TBD
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Current academic research/ResourcesTBD
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