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This is the older, pre 2024 version of this resource. Find the new one linked to from this companion guide - https://www.clairecarlilemarketing.com/resources/utm-tagging-guide
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Complete Guide to UTM Tagging for Google Business Profile / GMB!
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Made by Claire Carlile
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https://twitter.com/clairecarlile
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Please make a copy of this (File > Make a copy) - please don't request access to this file ๐Ÿค–
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This guide will allow you to tag up your website URLs with UTM tags so you can better understand the value of traffic to your website via local.
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NB This guide works if you DON'T already have another query parameter in your URL. If you DO, read this first: https://holini.com/utm-parameters/#6
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Find the companion guide here
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https://www.clairecarlilemarketing.com/utm-tagging-guide
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then whizz through the tabs one by one to start generating tags for your GMB profile. Happy tagging, and happy measuring!
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