Product Launch Checklist
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PRODUCT NAME
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Brief product description. Note, this spreadsheet is specific to software / web development projects or products and may also have some industry specific terms (I work primarily in the education sphere). YMMV!
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PhaseResponsibleAccountableConsultedInformedETANotes/Links
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Competitive AnalysisPre-launchProduct ManagerCEOMarketingMarketing, Sales, Exec
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Working Demo with script (key USPs)Pre-launchProduct ManagerProduct ManagerMarketing (Content)Marketing, Sales, Exec
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PricingPre-launchProduct ManagerChief Product OfficerMarketingMarketing, Sales, Exec
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Purchase process aka go to market strategyPre-launchMarketingChief Product OfficerProduct ManagerMarketing, Sales, Exec
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Release timing:
- Demo
- Closed Alpha
- Open Beta
- General Availability
ReleaseProduct ManagerProduct ManagerMarketing, Sales, Exec
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Sales & marketing materials (see tab 2)Pre-launchMarketing (Content)MarketingProduct ManagerMarketing, Sales, Exec
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Case studies based from alpha customersOpen BetaMarketing (Content)MarketingProduct ManagerMarketing, Sales, Exec
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Smoke testing scriptPre-launchTesterProduct ManagerEngineeringMarketing, Sales, Exec
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Regression testing scriptPre-launchTesterProduct ManagerEngineeringMarketing, Sales, Exec
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Security/Penetration Testing complete and any issues identified fixedPre-launchProduct ManagerEngineeringMarketing, Sales, Exec
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Load/Performance Testing complete and performance optimisedPre-launchProduct ManagerEngineeringMarketing, Sales, Exec
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Hotfix process in place and testedPre-launchProduct ManagerEngineeringMarketing, Sales, Exec
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Google, Raygun etc quotas in place and reviewed Pre-launchProduct ManagerEngineeringMarketing, Sales, Exec
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Backup & recovery process in place and testedPre-launchProduct ManagerEngineeringMarketing, Sales, Exec
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Monitoring and metrics collection in place and checked
- Google Analytics (customer metrics)
- Raygun & Raygun Pulse (error reporting)
Pre-launchProduct ManagerEngineeringMarketing, Sales, Exec
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Logs are available and the support team has been given accessPre-launchProduct ManagerProduct ManagerEngineeringMarketing, Sales, Exec
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Internationalisation: If relevant, is all code tagged for translation, translated, and documentation availablePre-launchProduct ManagerProduct ManagerEngineeringMarketing, Sales, Exec
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Product Manager + Tech Lead contact details and escalation path for launchPre-launchProduct ManagerProduct ManagerEngineeringMarketing, Sales, Exec
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SOPs for Support & Ops: What happens when things go up in flames, who has the ball, what levers can you action, who needs to wake up in the middle of the nightPre-launchProduct ManagerProduct ManagerSupport, Infrastructure, OperationsSales, Exec
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A single and easy place for users to report bugs, feedback or concernsPre-launchProduct ManagerProduct ManagerSupportMarketing, Sales, Exec
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Support has been taken through the product and all its featuresPre-launchProduct ManagerProduct ManagerSupportMarketing, Sales, Exec
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Sales & Marketing have been taken through the product and all its featuresPre-launchProduct ManagerProduct ManagerSales & MarketingMarketing, Sales, Exec
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The Implementation team who assists in the product setup knows how to setup the product and enable / disable any product modules or featuresPre-launchProduct ManagerImplementationMarketing, Sales, Exec
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Internal Wiki updatedPre-launchProduct ManagerMarketing (content)Marketing (content)Marketing, Sales, Exec
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Demo account for Sales ManagersPre-launchProduct ManagerChief Product OfficerSales, Marketing (content)Marketing, Sales, Exec
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Contingency checklist (issue + likelihood + response)Pre-launchProduct ManagerProduct ManagerEngineeringMarketing, Sales, Exec
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Legal Paperwork:
- Terms and conditions
- Privacy Policy
- Does the customer have to sign something? Just the invoice/PO?
Pre-launchChief Financial OfficerProduct ManagerExecMarketing, Sales, Implementation, Exec
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Consider IP and licensing (shipping open source software?), patentsPre-launchExecProduct ManagerExecExec, Chief Financial Officer
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