SEO Relaunch Checklist: 16 Things to Prep for a Website relaunch to preserve SEO Download
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TaskWho is doing it?IS THIS DONE?
When it happens
NOTES
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Create content mapping list and redirectsPre launch
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Migrate AdWords Destination URLsPre launch
4
Set up new AdWords campaigns Pre launch
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Set up/check Google Search ConsolePre launch
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Set up / migrate Google AnalyticsPre launch
7
Set up / migrate Google Tag ManagerPre launch
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Test GA goal tracking is workingPre launch
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Change DNS recordsPre launch
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Broken link checking from content URL mappingPost launch
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Site speed check with pingdom/Google Page Speed
Post launch
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check that forms push data to mailchimp/databases
Post launch
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Main domain/subdomains and archive are redirecting
Post launch
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SEO crawl and check with MOZPost launch
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Create URL broken list from search consolePost launch
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Setup goal tracking in Google AnalyticsPost launch
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