Listing Copy and Design Competitor Analysis.xlsx

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1		DO NOT EDIT - MAKE A COPY
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8	BEFORE doing this, please make sure you have completed the "Competitor Analysis Worksheet" to ensure you fully understand your competitors listings and the market
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10	Instructions:
11	1. Go to File > Make a copy.
12	2. Please make sure to have your finalized list of keywords and single words ready. Copy these into the 'Required Keywords' Sheet
13	3. Fill out each section for the Listing Copy, Image Stack, Video and A+ Content, making sure to complete the checklists as you go
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15	Video Instructions:
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18	Remember: The goal here is to be better and/or different than the competition, and not just copying them.
19	It's best to approach this creatively rather than trying to mimic what's already there. We find that most of our competitors' listings are terrible and we need to account for this.
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22	Good luck!
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