ABCDEFGHIJKLMNOPQRSTUVWXYZAAABAC
4
Strategic Messaging Map
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Positioning MessagingTagline / Headline
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Slogan
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Positioning Statement
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25-word description
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Target CustomerBusiness function
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Titles
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Role in the buying process
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Value MessagingValue #1Value #1Value #1
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Value Statement
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Value Bullet points
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Product Features
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Proof points / Metrics
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Value #2Value #2Value #2
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Value Statement
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Value Bullet points
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Product Features
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Proof points / Metrics
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Value #3Value #3Value #3
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Value Statement
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Value Bullet points
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Product Features
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Proof points / Metrics
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